Argentina Toy Market Research Report, 2027

Argentines place a high importance on family, and parents frequently prioritise spending time with their kids. This may manifest as a liking for toys like board games or classic toys that the whole family can play together, which foster social and emotional growth. Argentina is a diverse country with many regional and cultural differences. The types of toys that are popular in one region may not be as popular in another. For example, traditional toys like wooden tops and yo-yos may be more popular in rural areas, while electronic toys and video games may be more popular in urban areas. Spanish is the official language in Argentina, and toys that incorporate Spanish language learning or are specifically designed for Spanish-speaking audiences may be more popular among parents who value bilingualism or want to support their child's language development. According to the research report "Argentina Toy Market Research Report, 2027," published by Actual Market Research, the Argentina toy market was valued at above USD 240 million in 2021. The Argentine toy market is diverse and offers a wide range of toys that cater to different age groups, interests, and preferences. Outdoor toys, such as sports equipment, bicycles, and roller skates, are popular in Argentina, particularly during the summer months. Children in Argentina enjoy spending time outdoors, and these toys provide a fun way to stay active and enjoy the outdoors. Furthermore, electronic toys, including video games, tablets, and smart toys, are also popular in Argentina. While some parents may have concerns about screen time and its potential impact on children's development, electronic toys can provide an engaging and educational play experience when used in moderation. There are several superstores in Argentina that specialise in toys and games. Jugueteras Poly, Cebra, ToyCo, Walmart, and Falabella are major superstores. There are many online retailers and marketplaces as well, including some that specialise in niche products or offer unique shopping experiences. MercadoLibre, Linio, and Jugueteras Poly are some of the online retailers.

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Argentina is home to one of the largest toy museums in the world. The Museo del Juguete (Toy Museum) is located in Buenos Aires and features a collection of over 14,000 toys from around the world. The traditional Argentine toy known as the "trompo" (spinning top) is considered to be one of the oldest toys in the world. Trompos have been found in archaeological sites dating back to ancient civilizations, and they continue to be popular with children in Argentina today. Furthermore, Argentina has a strong tradition of puppetry, with many puppet theatres and shows throughout the country. Children in Argentina enjoy watching puppet shows and playing with puppet toys. In terms of product trends, licenced toys are popular among children in Argentina, particularly those featuring popular characters from TV shows, movies, and video games. Educational toys, such as STEM toys, have also gained popularity in recent years as parents are increasingly looking for toys that can provide educational value for their children. One of the challenges for the toy market in Argentina is the high inflation rate, which has been affecting the purchasing power of consumers. This has led to a shift in consumer preferences towards more affordable toys, such as traditional toys and board games. Despite the challenges facing the toy market in Argentina, there are opportunities for growth, particularly in the video game and educational toy segments. Companies that can offer affordable yet high-quality products and that can adapt to changing consumer preferences and shopping behaviours are likely to succeed in this market. Considered in this report • Geography: Argentina • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • Argentina toy market with its value and forecast along with its segments • Various divers and challenges • Ongoing trends and developments • Five force models • Top profiled companies • Strategic recommendation

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Kripa Shah

Senior Analyst

Segment covered in the report By Product • Action Figures & ACC •Arts & Crafts •Building Sets •Dolls •Games/Puzzles •Infant/Toddler/Preschool •Youth Electronics •Outdoor & Sports Toys •Plush •Vehicles •Explorative & Other Toys By Age Group •0-8 years •9-15 years •15 years and above By Distribution Channel •Online •Offline

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The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, Secondary research was used to get an understanding of the market and listing out the companies kit. The secondary research consists of third party sources such as press Releases, annual report of companies, analysing the government generated reports and databases. After gathering, the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started, verifying the details obtained from secondary sources. Intended audience This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to pet care products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.