North America Walk-Behind Lawn Mower Market Research Report, 2028

The North American walk-behind lawn mower industry represents a cornerstone of the region's landscaping and gardening sector, providing homeowners and professionals alike with a reliable and efficient solution for maintaining beautiful and well-manicured lawns. With its blend of functionality, durability, and user-friendly features, the walk-behind lawn mower has become an essential tool for those who take pride in their outdoor spaces. This industry is characterised by a diverse range of manufacturers and models, each offering unique features and cutting-edge technologies to enhance the mowing experience. From self-propelled mowers that effortlessly glide across the grass to mulching and bagging options that cater to individual preferences, the North American walk-behind lawn mower market offers a wide array of choices to suit various lawn sizes and terrain conditions. With a focus on user comfort and convenience, manufacturers are constantly innovating to deliver ergonomic designs, easy-to-use controls, and advanced cutting systems that ensure precision and efficiency. As sustainability and environmental consciousness grow in importance, the industry has also seen a rise in electric and battery-powered mowers, which reduce noise and emissions while still delivering exceptional performance. Whether it's a small suburban yard or a sprawling landscape, the North American walk-behind lawn mower industry caters to the diverse needs of homeowners and professionals alike, empowering them to transform their outdoor spaces into verdant showcases of natural beauty. The culture surrounding the use of walk-behind lawn mowers in the North American market embodies a deep appreciation for well-maintained lawns and outdoor spaces. It reflects a lifestyle that values the aesthetics of a perfectly manicured lawn and the pride that comes with it. North Americans have a long-standing tradition of taking care of their lawns, viewing them as an extension of their homes and personal style. The culture surrounding walk-behind lawn mowers also emphasises the importance of craftsmanship and quality. Homeowners seek out reliable and durable machines that can withstand the rigours of regular use, reflecting their commitment to investing in long-term solutions for their lawn care needs. In summary, the culture surrounding walk-behind lawn mowers in the North American market is rooted in a deep appreciation for outdoor beauty, community engagement, and the satisfaction that comes from nurturing and maintaining a healthy, vibrant lawn. According to the research report "North America walk-behind lawn mower market Research Report, 2028," published by Actual Market Research, the North America walk-behind lawn mower market was valued at USD 8.24 Billion in 2022. North America's high rate of homeownership, particularly in suburban areas, fuels the demand for walk-behind lawn mowers. Homeowners take pride in maintaining their lawns, which drives the need for reliable and efficient lawn mowing equipment. The emphasis on outdoor aesthetics and landscaping plays a significant role in driving the demand for walk-behind lawn mowers. Homeowners and property managers strive to create visually appealing outdoor spaces, and a well-manicured lawn is a crucial element of that. Walk-behind lawn mowers offer convenience and time savings for homeowners. With busy schedules, homeowners appreciate the efficiency and effectiveness of these machines, which allow them to efficiently maintain their lawns without extensive manual labour. Increasing environmental consciousness is driving the demand for eco-friendly and energy-efficient walk-behind lawn mowers. Consumers are seeking models that minimise emissions, noise pollution, and fuel consumption, aligning with their sustainability goals. As older lawn mowers age or become outdated, homeowners frequently replace or upgrade their equipment, contributing to market growth. The desire for more advanced features, improved performance, and durability drives the demand for new models. There is a growing demand for electric and battery-powered walk-behind lawn mowers as eco-friendly alternatives to traditional gasoline-powered models. These mowers offer quieter operation, reduced emissions, and lower maintenance requirements. Smart technology integration is becoming increasingly prevalent in walk-behind lawn mowers. Smart mowers offer features such as programmable schedules, remote control operation, and connectivity with smartphone apps for monitoring and control. Robotic mowers, in particular, are gaining popularity for their ability to autonomously mow lawns, saving time and effort for homeowners.

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Based on the product types, the segment includes reel/cylinder mowers, self-propelled mowers, push mowers, and hover mowers. In the North American market, push mowers have the highest market share. Push mowers are generally more affordable compared to other types of mowers, making them accessible to a wide range of consumers. Their lower price point appeals to budget-conscious homeowners and those with smaller lawns who do not require advanced features or specialised functionalities. Push mowers are easy to operate and maintain. They typically have a straightforward design with manual push power, eliminating the need for complex controls or additional features. This simplicity makes them user-friendly, especially for individuals who prefer a more traditional and hands-on mowing experience. As well, push mowers often have simpler mechanical systems, which can result in lower maintenance requirements and longer product lifespans. These appeal to homeowners seeking durable and reliable mowers that require minimal upkeep. There is a growing trend towards electric push mowers in North America. As environmental concerns increase, consumers are opting for electric models that offer emission-free operation, quieter performance, and lower maintenance requirements compared to traditional gas-powered mowers. Push mowers are being designed with a focus on user comfort and convenience. Features like adjustable handle heights, cushioned grips, and improved manoeuvrability contribute to reduced fatigue and an enhanced mowing experience. The residential segment is leading the market rather than professional landscaping services, golf courses, government, and others. North America has a high homeownership rate, and many homeowners take pride in maintaining their lawns. As a result, there is a significant demand for walk-behind lawn mowers among residential users who require a reliable and efficient tool for lawn maintenance. Lawn care needs in residential settings are typically tied to seasonal changes. Homeowners require walk-behind mowers during the warmer months when grass growth is at its peak, leading to consistent demand throughout the residential market. Certain residential communities or homeowner associations have specific regulations or guidelines in place that limit the use of larger or noisier lawn care equipment, favouring the use of walk-behind mowers. This further drives the demand for walk-behind mowers within the residential segment. Based on the fuel types, the segment includes manual-powered, gas-powered, propane-powered, electric-corded, and electric-cordless. In the North American market, gas-powered walk-behind mowers have the highest market share. Gas-powered walk-behind mowers are known for their robust engines, which provide high levels of power and performance. This makes them capable of tackling tough grass conditions, including thick or overgrown lawns, uneven terrain, and challenging mowing tasks. Gas-powered mowers typically have larger cutting decks compared to electric or battery-powered alternatives. This allows for a greater coverage area per pass, making them more efficient for mowing larger residential lawns or commercial properties. As well, gas-powered mowers have longer run times compared to battery-powered alternatives, allowing users to complete larger mowing jobs without the need for frequent refuelling or recharging breaks. Based on the drive types, the segment includes AWD (all-wheel drive), FWD (front-wheel drive), and RWD (rear-wheel drive). In the region, RWD (rear-wheel drive) mowers have the highest market share due to their better traction, especially on uneven or sloping terrain. The weight distribution and power delivery to the rear wheels enhance stability and manoeuvrability, allowing users to navigate various lawn conditions with ease. The rear-wheel drive mechanism provides better traction and power transfer, resulting in improved cutting efficiency. RWD mowers can effectively handle thick or tall grass, ensuring a cleaner and more even cut, even in challenging mowing conditions. North America features diverse landscapes, including properties with hilly or sloping terrain. RWD mowers excel in such environments, offering better stability and traction when mowing uphill or on inclines. This makes them a preferred choice for users dealing with varying topography. RWD mowers have been widely used and preferred by North American users for many years. Their popularity stems from their familiarity, ease of use, and perception of better control and performance when compared to other drive configurations. Based on the report, there are three major countries covered: the US, Canada, and Mexico. In North America, the US will have the highest market share in 2022. The United States has the largest population among North American countries, which translates to a larger consumer base. With a vast number of households and businesses, the US represents a significant market for various industries, including the walk-behind lawn mower market. Furthermore, the US has one of the largest and most robust economies globally. Its high purchasing power, disposable income levels, and consumer spending habits contribute to the growth and dominance of the market in various sectors, including lawn care and outdoor equipment. The US has a well-developed distribution network, including retail chains, specialty stores, and online platforms, making walk-behind lawn mowers easily accessible to consumers. This extensive network ensures widespread availability and reach for customers.

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Kripa Shah

Senior Analyst

Considered in this report • Geography: North America • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • North America walk behind lawn mower market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation Countries Covered in the report: • United States • Canada • Mexico

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By Product Type • Reel/Cylinder Mowers • Self-propelled Mowers • Push Mowers • Hover Mowers By Fuel Types • Manual-powered • Gas-powered • Propane-powered • Electric-corded By Drive Types • AWD (All-wheel Drive) • FWD (Front-wheel Drive) • RWD (Rear-wheel Drive) By End User • Residential • Professional Landscaping Services • Golf Courses • Government • Others By Distribution Channel • Offline • Online The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to walk-behind lawn mower industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.