Mexico Beauty Supplements Market Research Report, 2029

The beauty supplements market in Mexico has been steadily growing, owing to increased consumer awareness of health and wellness trends. The industry grew as businesses began to promote the concept of beauty from within, incorporating components such as collagen, vitamins, and minerals to improve skin elasticity, hair strength, and general vitality. In terms of significant changes, Sephora invested $7.5 million in the Mexican beauty business in 2021, extending its footprint with new stores and enhancing its e-commerce strategy to include technologies such as augmented reality for virtual product testing. The market has experienced a surge of innovation, particularly in the creation of beauty supplements. Companies are now including more diversified and plant-based ingredients to suit the demand for clean and sustainable products. Brands are also using technology, such as augmented reality apps and online platforms, to increase client involvement. Another trend is supplement customisation, with manufacturers providing personalised items based on specific cosmetic needs. As the pandemic pushed customers towards health and wellness products, beauty supplements saw an increase in popularity. With lockdowns and limited access to beauty clinics, many people are turning to supplements to preserve their appearance at home. Furthermore, the epidemic has boosted e-commerce growth in Mexico, with online sales of beauty products increasing dramatically. In Mexico, beauty supplements are controlled by the Federal Commission for the Protection Against Sanitary Risk (COFEPRIS). Before any supplements are distributed to customers, the agency assures that they fulfil safety and efficacy criteria. According to the research report, "Mexico Beauty Supplements Market Outlook, 2029," published by Actual Market Research, the beauty supplements market in Mexico market is anticipated to add to more than USD 80 Million by 2024–29. Several important domestic firms dominate the Mexican beauty supplement market, notably Genomma Lab Internacional, which sells a diverse range of health and beauty products. Local companies such as Laboratorios Grisi Hermanos have also made a significant impact, notably in the mass-market segment with goods such as Ricitos de Oro. Furthermore, multinational brands such as Sephora have expanded their presence in Mexico, as evidenced by major investments in both physical stores and online platforms. Collaborations between local and international companies are becoming increasingly popular, with global beauty behemoths working with local distributors to tap into the expanding market. These relationships are critical for firms wanting to manage Mexico's distinct regulatory landscape and consumer preferences. With the rise of social media and digital platforms, the beauty supplement market's promotions and marketing techniques have changed considerably. TikTok, in particular, has emerged as a crucial channel for beauty businesses seeking to communicate with younger consumers. In 2022, more than 65% of TikTok users in Mexico engaged with beauty content, making it an important platform for product discovery and brand promotion. In addition to social media, firms are focussing more on influencer marketing to sell their products. Influencers and beauty experts frequently cooperate with brands to highlight the benefits of supplements, which helps to increase customer trust and product credibility. With continuing expansion expected in the next years, the Mexican beauty supplement market is a profitable and active sector.

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The beauty supplement industry in Mexico is varied, with significant product categories including collagen, vitamins and minerals, omega-3 fatty acids, antioxidants, and probiotics. Each category caters to different cosmetic demands, however collagen supplements are the market leader due to its increasing popularity for skin health and anti-aging effects. Collagen supplements are highly sought after due to their ability to improve skin suppleness, decrease wrinkles, and promote general skin health. With Mexico's growing emphasis on beauty and wellbeing, collagen has sparked widespread interest among consumers. Consumers frequently choose collagen hydrolysate, which is easier to absorb. Vitamin Mexico and local suppliers distribute collagen-rich goods. Beauty supplements typically contain vitamins A, C, and E, as well as minerals like zinc and selenium. These are readily accessible from both domestic and international companies, and are extensively marketed as part of everyday beauty routines. Vitamin C, in instance, serves a dual purpose by promoting collagen formation while also offering antioxidant properties, thereby improving skin brightness. Omega-3 supplements are frequently advertised as enhancing skin moisture and suppleness, hence adding to a young appearance. Omega-3 supplements, while less popular than collagen, nonetheless have a large market share due to their overall health advantages. Antioxidant supplements, such as Vitamin E and CoQ10, are intended to neutralise free radicals that cause skin cell damage. Tablets and capsules, powders, and liquids are the three basic forms available on the market, each catering to a different set of needs and consumption patterns. Tablets and capsules dominate the Mexican market due to their ease of use, well-established manufacturing methods, and ubiquitous availability. Powders and liquids, on the other hand, are swiftly gaining popularity, especially among younger consumers looking for customisable and easy-to-consume options. Capsules, in particular, are popular because of their ease of ingesting and ability to hide the taste of chemicals, which is especially useful for specific supplements such as collagen or omega-3. Domestic suppliers, such as Genomma Lab, offer a variety of capsules aimed at beauty and wellness. Tablets are also preferred by folks who want a standardised dosage format that is easy to incorporate into their regular activities. Powders are becoming popular due to their versatility. They allow users to combine vitamins with smoothies, juices, or water, making them suitable for those who desire a more personalised ingestion experience. Supplements like collagen and antioxidants are frequently provided in powdered form, which provides higher concentration levels than tablets or capsules. Mexican firms, such as Pronavita, are well-known for producing powder-based supplements, with a focus on making mixtures for beauty enhancement. Liquid supplements are another rising market in Mexico, recognised for their rapid absorption and convenience of usage. Liquid beauty supplements, such as those high in vitamins and antioxidants, are especially popular among people who have difficulties swallowing pills or prefer quicker results. Laboratorios PiSA produces a variety of liquid formulations, including beauty-related supplements. The principal applications of Mexican beauty supplements are hair care, skin care, and nail care. Skincare supplements dominate Mexico's beauty supplement market. This is due to the growing need for solutions that address anti-aging, hydration, and sun protection. Collagen, vitamins A and E, and antioxidants that promote skin suppleness and minimise wrinkles are all popular substances. Leading international brands such as L'Oréal, Estée Lauder, and Unilever dominate the market, alongside emerging domestic names. Mexico's hot temperature increases the demand for sun protection, driving the adoption of skin care supplements. Hair care supplements are the second largest segment in the beauty supplement market, with an emphasis on products aimed at increasing hair development and preventing hair loss. Supplements like biotin, keratin, and omega-3 fatty acids are regularly utilised. Domestic vendors, such as Genomma Lab, provide inexpensive and localised options for Mexican customers, complementing the strength of multinational companies in this sector. Nail care supplements, despite being a lesser market area than skincare and hair care, are gaining popularity. Biotin and other vital vitamin supplements are widely used to promote stronger, healthier nails. In terms of suppliers and distributors, both worldwide giants like Procter & Gamble and local enterprises like Genomma Lab play important roles.

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Kripa Shah

Senior Analyst

Mexico's beauty supplement industry has a wide range of distribution channels, including pharmacies/drugstores, supermarkets/hypermarkets, speciality stores, and online platforms. The supermarket/hypermarket channel dominates the market because it incorporates beauty supplements into consumers' daily routines. Supermarkets' physical presence, variety, and affordability make it easier for customers to pick up supplements on their regular shopping trips. This accessibility is crucial in Mexico, as many consumers prefer in-person shopping over online options due to low e-commerce penetration in some areas. Supermarkets' frequent promotions, package deals, and competitive pricing reinforce their market leadership. Supermarkets/hypermarkets such as Walmart Mexico and Soriana are the primary distribution outlets for beauty supplements. Pharmacies/Drugstores play an important part in the distribution of beauty supplements due to their credibility. Consumers frequently visit these locations for expert guidance from chemists, particularly when beauty supplements are linked to health benefits such as hair growth or skin improvement. Speciality stores, such as GNC and Nutrisa, sell health and beauty supplements and provides a carefully curated variety of products. These stores cater to more specialised consumers looking for speciality or premium beauty supplements made using specialised components. E-commerce giants such as Amazon, Mercado Libre, and speciality online shops are driving the rapid growth of online platforms in the beauty supplement business. Online shopping offers consumers the ease of home delivery, access to product reviews, and frequently reduced prices. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Beauty Supplements market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Type • Collagen Supplement • Vitamins & Minerals • Omega 3 fatty Acids • Antioxidants • Probiotics • Others By Form • Tablets & Capsules • Powder • Liquid By Application • Skin care • Hair care • Nail care • Others By Distribution Channel • Pharmacies / Drugstores • Supermarket / Hypermarket • Specialty Stores • Online The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Beauty Supplements industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.