Japan Plant-based Food Market Research Report, 2028

Japan has seen an increase in health and environmental awareness among consumers. Concerns about personal well-being and the environmental impact of food choices have led more people to explore plant-based diets. Japan, being a highly connected country, is influenced by global food trends. The rise of plant-based eating in other parts of the world has had an impact on Japanese consumers, leading to increased interest in plant-based food products. Japanese companies have been investing in research and development to create innovative plant-based food products. These include plant-based meat alternatives, dairy substitutes, and other vegetarian and vegan options. Further the Japan has seen a growth in the number of vegan and vegetarian communities, which has created a demand for more plant-based food offerings. Traditional Japanese cuisine, known as washoku, has long included plant-based ingredients such as rice, vegetables, tofu, seaweed, and mushrooms. These elements form the foundation of many Japanese dishes, and plant-based diets have been historically embraced by certain Buddhist monks and vegetarian communities. In the late 19th and early 20th centuries, Japan experienced increased Western influence, leading to the introduction of meat-based dishes in the diet. This shift contributed to a decline in the consumption of plant-based foods in some urban areas. In the late 20th century, there was a resurgence of interest in traditional Japanese food and plant-based diets due to concerns about health and well-being. As Japan's population aged and health issues related to diet emerged, consumers began to seek healthier and more sustainable food choices. According to the research report "Japan Plant-Based Food Market Research Report, 2028," published by Actual Market Research, the Japan plant-based food market is projected to reach a market size of above USD 2185 Million by 2028. Japanese consumers are becoming more health conscious, which has changed their eating habits. Many people are looking for healthier dietary options, and plant-based diets are seen as a means of enhancing general health and wellbeing. In recent years, Japanese companies have started developing and offering a wider range of plant-based food products, including plant-based meats, dairy substitutes, and vegan alternatives. These products cater to the growing demand from both local consumers and international tourists seeking plant-based options. The growth of vegan and vegetarian communities in Japan has created a demand for more plant-based food offerings. Restaurants, supermarkets, and convenience stores are adapting to cater to this market segment. Based on the products types includes the Plant-based Meat and Seafood, Plant-based Cheese, Plant-based Desserts, Plant-based Ice Cream, Plant-based Yoghurt, Plant-based Butter, Plant-based Bars, Plant-based Bakery Snacks and Confectionery, Plant-based Creamer, Plant Based Mayonnaise and Salad Dressing and other. In Japan the Plant-based Bakery Snacks and Confectionery is also the growing segment in the japan. Plant-based bakery snacks and confectionery often cater to individuals with food allergies or intolerances, as they are typically free from common allergens like dairy, eggs, and gluten. This makes them suitable for a wider range of consumers, including those with specific dietary restrictions. Further, Plant-based cookies made with alternative ingredients such as almond flour, coconut oil, and vegan chocolate chips are gaining popularity in Japan. Nut and seed bars made with a variety of nuts, seeds, and dried fruits provide a convenient and nutritious plant-based snack option. In japan the plant based milk is leading the market in 2022, the popularity of plant-based diets and plant-based milk has grown globally. Japanese consumers are influenced by these international trends, which has led to increased interest in plant-based milk alternatives. Almond milk is also popular in Japan, known for its nutty flavor and creamy texture. It is often used as a dairy milk alternative in various beverages and recipes.

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Japan's plant-based food market had been witnessing a rise in trade shows and events dedicated to promoting plant-based products and sustainable food choices. Natural and Organic Products Expo is one of the largest trade shows in Japan focused on natural and organic products, including plant-based foods. The event showcases a wide range of plant-based products, from plant-based milks to meat alternatives, and attracts industry professionals, retailers, and consumers. Further the VeggieWorld is an international vegan trade fair that also takes place in Tokyo. The event features plant-based food products, vegan fashion, and sustainable lifestyle products. It is open to both trade visitors and the general public. Further the Japanese government has been promoting sustainable agriculture practices, which include supporting the cultivation of plant-based ingredients used in the food industry. Encouraging sustainable agriculture aligns with the goals of the plant-based food market, as it reduces the environmental impact of food production. Distribution channel includes the hypermarkets and Supermarkets, Convenience Stores, E-commerce, and others. In japan the hypermarkets and Supermarkets is leading the market with the highest market share, Further, Hypermarkets and supermarkets have significant marketing and advertising resources, which they use to raise consumer awareness about plant-based food products. In-store promotions and marketing campaigns help educate consumers about the benefits of plant-based diets and products. Due to their large scale and bulk purchasing power, hypermarkets and supermarkets can often offer competitive pricing on plant-based products. This makes plant-based options more affordable for consumers, promoting greater adoption. There are various hypermarket and supermarket that offer the plant based food market including the Aeon, Ito-Yokado, Seiyu, Tokyu Stores, Life Corporation and more. Considered in this report • Geography: Japan • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Japan Plant-based Food with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Praveen Kumar

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By Product Type • Plant-based Milk • Plant-based Meat and Seafood (Tofu, Quorn, Seitan, Fish, TVP, Burger Patties, Tempeh, Hot Dogs and Sausages, Meatballs, Ground Meat, Nuggets, Crumbles, Shreds, Crab, shrimp, Others) • Plant-based Cheese • Plant-based Desserts (Cakes, Pastries, Custard, Pudding, etc.) • Plant-based Ice Cream • Plant-based Yogurt • Plant-based Butter • Plant-based Bars (Protein Bars, Energy Bars, Cereal Bars, Fruit & Nut Bars, etc.) • Plant-based Bakery Snacks and Confectionery (Biscuit and Cookies, Bread and Rolls, Chocolate, etc.) • Plant-based Creamer • Plant Based Mayonnaise and Salad Dressing • Others By Distribution Channel • Hypermarkets and Supermarkets • Convenience Stores • E-Commerce • Others The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

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Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations and organisations related to the Plant-based Food industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.