Egypt Baking Ingredients Market Research Report, 2028

Egypt has a rich history of Baking that dates back thousands of years. The ancient Egyptians were skilled bakers, and baking played a significant role in their daily lives and religious practises. One of the earliest evidences of baking in Egypt can be traced back to around 2600 BCE during the Old Kingdom period. Archaeological excavations have revealed the presence of ancient baking facilities, including ovens and baking moulds, indicating a well-developed baking culture. Bread was a staple food in ancient Egypt and was considered a symbol of life. Various types of bread were baked using different grains, including wheat and barley. The process of breadmaking involved grinding grains into flour, fermenting the dough with yeast, and baking it in clay or stone ovens. Baking was not limited to bread alone. The ancient Egyptians also made pastries and sweet treats. Honey, fruits, and nuts were commonly used in baking to add flavour and sweetness to these delicacies. The significance of baking extended beyond sustenance. Bread was often offered as an essential part of religious rituals and offerings to the gods. The Egyptians believed that the gods themselves provided them with the knowledge of baking, and the art of breadmaking was revered. Baking techniques and recipes were passed down through generations, with baking skills often learned within families and apprenticeships. Skilled bakers held an esteemed position in Egyptian society and were highly valued for their expertise. According to the research report "Egypt Baking Ingredients Market Research Report, 2028," published by Actual Market Research, The Egypt Baking Ingredients Market is expected to add more than 60.88 Million by 2023-2028.By product type, baking powder and mixes are leading the market. Baking powder is widely used as a leavening agent in various baked goods, including bread, cakes, and pastries. Baking mixes, which often include pre-measured ingredients, are also popular for convenient baking. Besides baking powder, other leavening agents like yeast and baking soda are used in specific recipes, such as bread and certain types of cakes. The market for this type of product is likely to grow in the forecast period. Colorings and flavourings are employed to enhance the visual appeal and taste of baked goods. Natural extracts like vanilla and almond are popular, along with food colorings for vibrant hues. Dry ingredients such as flour, baking powder, baking soda, sugar, salt, and spices are essential components in many baking recipes. Dry ingredients provide structure, texture, and flavour to baked goods. They are typically measured and combined with other dry or wet ingredients during the mixing process. Dry ingredients are used in various forms, including granulated, powdered, or finely ground. This dry form of baking ingredient is leading the market. Furthermore, the liquid ingredient market is likely to grow during the forecast period. The drivers for using liquid ingredients in baking revolve around their ability to contribute moisture, flavour, binding, and structure. While bread is widely consumed, other baked goods categories also have significant popularity in Egypt. Rolls and pies, including savoury options like meat or vegetable-filled pastries, are commonly consumed as quick meals or appetisers. Which would increase the market in the forecast period.

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In Egypt, several major brands have established themselves as leaders in the baking ingredient market. It includes Giana, El-Madina, El-Doha, Magic, and Tamara. These brands offer a variety of baking essentials such as flour, baking powder, yeast, and flavourings. Known for their quality and availability, these brands are popular choices among home bakers and professionals in Egypt. Within the country, there is a trend towards using natural and authentic ingredients in baking. Consumers are seeking ingredients without artificial additives, preservatives, or colours. Traditional flavours and ingredients rooted in Egyptian cuisine, such as rose water, orange blossom water, and pistachios, are also being incorporated into baking recipes for a unique and authentic touch. Social media platforms, particularly Instagram and YouTube, have a significant influence on baking trends in Egypt. Home bakers and influencers share their baking creations, recipes, and techniques, which inspire others and drive demand for specific baking ingredients and innovative recipes. Consumers are increasingly seeking customization options for baking ingredients. This includes products like cake decorations, edible glitter, food colouring gels, and specialty sprinkles, allowing individuals to personalise their baked goods for special occasions and celebrations. The popularity of plant-based diets and lifestyles has influenced the demand for plant-based baking ingredients in Egypt. Consumers are seeking alternatives to animal-derived ingredients, such as plant-based milk (e.g., almond milk, soy milk), vegan butter substitutes, and egg replacements like flaxseed or aquafaba. This trend caters to the growing number of individuals adopting vegetarian, vegan, or flexitarian diets. In Egypt, baking ingredients can be found in various sales channels catering to the diverse needs of consumers and businesses. Supermarkets and hypermarkets like Carrefour, Hyper One, Spinneys, Alfa Market, Ragab Sons, and Metro Market are popular destinations for purchasing baking ingredients. These large retail establishments offer a wide range of products, making it convenient for customers to find everything they need in one place. Specialty stores such as The Bake Shop, Baking Boutique, Baking Culture, Bake Mart, and Baking and Co. focus specifically on baking supplies and ingredients. These stores cater to baking enthusiasts and professionals, offering an extensive selection of specialty flours. For professionals in the baking industry, bakery supply stores such as Bakery Land, Bake Shop Supplies, Cake Decorating Store, Bakeware Egypt, and Bakewell serve as important resources. These stores offer bulk quantities of baking ingredients and specialised products required for commercial banking operations. In addition to these modern sales channels, traditional markets and souks still have a presence in Egypt's baking ingredient market. Khan El Khalili, Ataba Market, Bab Zuweila Market, and Souk El Gomaa are some examples of traditional markets where vendors sell staple ingredients like flour, sugar, and basic baking supplies. The Egyptian Organisation for Standardisation and Quality Control (EOS) establishes national standards for various food products, including baking ingredients. These standards cover aspects such as permissible levels of contaminants, labelling requirements, and specifications for ingredients used in baking. In addition to the general food safety regulations, there may be specific regulations or guidelines for certain types of baking ingredients, such as preservatives, food colorings, and flavourings. These regulations aim to protect consumer health, prevent adulteration, and ensure that the ingredients meet the specified quality standards. Considered in this report: • Geography: Egypt • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • Egypt Baking Ingredients Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Kripa Shah

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By Product Type: • Baking powder and mixes • Leavening agents • Oils, fats, and shortenings • Emulsifiers • Enzymes • Starch • Fiber • Preservatives • Colors & flavors • Sweetners • Others By Application: • Bread • Cookies & Biscuits • Rolls & Pies • Cakes & Pastries • Others (Waffles, Brownie, Crackers, Tart, Croissants, Pancakes, Donuts, etc) By Form: • Dry • Liquid

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The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to baking ingredients industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.