Argentina Personal Care Appliances Market Research Report, 2029

Argentina is the second highest markets in South America showing high growth rate in the Personal care appliances industry. Wellness and the desire for a holistic, healthy lifestyle have gained momentum giving a path to functional beauty that promise to nurture from the inside out. Personal care products continue to be a growing niche in the region. The movement towards clean formulations is expanding with health conscious consumers who are concerned about what they put on their Hair, oral care, and the expertise they are gaining regarding ingredients. Argentina consumers are more connected than ever before. Social media platforms are the go-to source for discovering and learning how to personal care appliances products. They are more engaged with personal care appliances than before, and are savvy about brands. In Argentina, the population and continuous improvement have largely affected the economic growth. The shift in consumer lifestyle and increasing spending on grooming & personal care products are critical factors boosting the growth of the hair care appliances market, especially. Moreover, Argentina consumers' desire for beauty products and personal grooming products drives industry participants to boost the demand for hair care appliances in the region. Customers, specifically the millennials, have been taking corrective steps and measures to look good aesthetically. According to a research report, “Argentina Personal Care Appliances Market Research Report, 2029”, published by Actual Market research, the Argentina Personal Care Appliances market was valued at more than USD 230 Million in 2023. The market is segmented on the basis of product type, i.e. hair care, hair removal, oral care & others. Hair care is currently dominating the market with the highest market share. Due to the ongoing innovation and technological transformation, oral care is expected to witness growth during the forecast period. Further, hair care is segmented into hair dryer & hair straightener. Hair straightener is expected to grow with significant market share due to its increased use among women. On the basis of gender, the market is segmented into male, female and others. In which, currently females are dominating the market due to increased use of grooming products like hair dryer, hair straightener, etc. Men Segment is expected to grow at a faster rate during the forecast period. On the basis of Power Supply, market can be segmented into Electric and Battery operated, Electric operated segment hold the majority of share due to its popularity, easy to use, etc. The battery operated segment is forecasted to faster growth as compared to electric operated segment because of its increasing popularity due to convenient usage. Also these appliances are completely portable and travel friendly.

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Men’s grooming appliances are those devices which help men in processes such as trimming their hair and shaving their face. Grooming appliances refer to products that people use to keep themselves clean, hygienic and make their skin and face look presentable. Personal grooming is the skill of maintaining one’s look, which involves all the body parts and gives to a positive self-image in society. It determines a person’s confidence, professionalism, maturity, and intelligence. The rise in demand for personal hair care appliances can be attributed to shift towards customer preferences from unsafe chemical-based hair styling appliances to electrical styling appliances. Hairstyle provides an identity to their overall facial look. These factors drive the growth of the hair care appliances market. The transformation in the modern scenario led modification in the concept of beauty, wellness, and grooming. In the modern age of competition, consumers are getting more observant towards beauty and grooming. Increasing beauty consciousness among women and men is one of the major trends in personal care electrical appliances market, which lead to drive the personal care market. Grooming plays a major role in maintaining a high self-confidence. People are also concerned about oral healthcare, which has increased the demand for electric toothbrushes worldwide. Nowadays, consumers are opting for personal care appliances rather than traditional products, due to huge social media exposure. Growing personal care concerns is a major factor driving the personal care appliances market. Products like hair dryers and straighteners are increasingly popular as consumers seek effective styling solutions that fit their busy lifestyles. The demand for hair clippers and trimmers for hair removal is also rising, as more individuals prefer at-home grooming options that offer convenience and cost savings. This trend is particularly pronounced among younger demographics who prioritize personal appearance and self-care routines. In the oral care market, electric toothbrushes are gaining traction due to their superior cleaning capabilities compared to traditional brushes. The growing awareness of oral health issues, coupled with marketing efforts highlighting the benefits of electric toothbrushes, has fueled consumer interest. The rise in periodontal diseases and the emphasis on preventive health care contribute to this demand, as consumers are more inclined to invest in products that promise better oral hygiene outcomes.The growth in e-commerce channels has also made these products more accessible, allowing consumers to easily compare options and make informed purchasing decisions. In Argentina, the personal care appliances market is increasingly segmented by power supply types, primarily wired (electric) and wireless (battery-operated) devices. The wired segment currently dominates the market, accounting for over 62% of the share. This preference is attributed to the reliability and consistent performance of electric devices, which are often more powerful and suited for daily use in hair care and grooming appliances, such as hair dryers and electric shavers. However, the wireless segment is gaining momentum, forecasted to experience faster growth due to the increasing demand for convenience and portability. Battery-operated devices, such as trimmers and epilators, appeal particularly to younger consumers and frequent travelers who value the flexibility of using appliances without being tethered to a power source. The rise in urban lifestyles, where individuals seek efficient grooming solutions that fit into their busy schedules, further drives this trend. Consumers are increasingly turning to online platforms to purchase these products, allowing for easier access to a variety of options and competitive pricing. Social media plays a crucial role in influencing consumer preferences, as users share experiences and recommendations, particularly for innovative battery-operated devices that offer convenience and modern features.

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Nikita Jabrela

Business Development Manager

Supermarkets and hypermarkets are the leading distribution channels, accounting for a significant portion of retail sales. These large-format stores offer a wide range of products under one roof, catering to consumer preferences for convenience and variety. They are particularly popular in urban areas, where consumers appreciate the ability to purchase groceries and household items in one visit. Specialty stores focus on specific product categories, such as beauty products or electronics, and provide a curated shopping experience. While they serve niche markets effectively, their share of the overall retail landscape is smaller compared to supermarkets. Convenience stores are also prevalent, especially in densely populated areas, offering quick access to essential items for consumers on the go. These stores typically have higher prices due to their convenience factor but are favored for their accessibility. The e-commerce sector is rapidly growing in Argentina, driven by increasing internet penetration and changing consumer behaviors, particularly among younger demographics. Online shopping offers the advantage of comparing prices and accessing a broader range of products, although logistical challenges and shipping costs can deter some consumers. Despite this, e-commerce is expected to continue expanding as more retailers enhance their online presence and logistics capabilities. Covid-19 The COVID-19 pandemic has severely affected the personal care appliances market during the first two quarters of 2020. The closing of beauty salons around the world due to the imposition of strict lockdown measures by several countries affected the industry expansion. The market however witnessed a surge in revenues in the second half of 2020. The enhanced focus on wellness and the need to maintain a high level of personal hygiene in the wake of the pandemic will fuel the industry demand. Considered in this report • Geography: Argentina • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029

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Aspects covered in this report • Argentina Personal Care Appliance market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product • Hair Care • Hair Removal • Oral Care • Others By Power Supply • Wired • Wireless (Battery operated) By Gender • Male • Female • Others By Sales Channel • Supermarkets & Hypermarkets • Specialty Stores • Convenience Stores • E-Commerce The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Personal Care Appliance industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.