United States (USA) Household Cleaning Product Market Research Report, 2028

The United States has a highly competitive market for household cleaning products. This means consumers have access to a wide range of options from various brands, each catering to specific cleaning needs. Products are available in different forms, including sprays, wipes, gels, powders, and concentrated solutions. Americans value convenience and efficiency in their cleaning products. With busy lifestyles, many individuals seek products that make cleaning tasks easier and quicker to complete. Manufacturers often design products with user-friendly features, such as trigger sprays for easy application or pre-moistened wipes for convenient use. Environmental consciousness has been on the rise in the United States, and this trend has extended to household cleaning products. Consumers are increasingly concerned about the impact of chemicals on the environment and human health. As a result, many companies offer eco-friendly and green cleaning alternatives that are biodegradable, plant-based, and free from harsh chemicals. In addition to commercial cleaning products, do-it-yourself (DIY) cleaning solutions have gained popularity. Many Americans have embraced using simple household ingredients like vinegar, baking soda, lemon juice, and essential oils to create their own cleaning solutions. DIY enthusiasts appreciate the cost-effectiveness, reduced environmental impact, and control over the ingredients used. According to the research report "United States Household Cleaning Product Market Research Report, 2028," published by Actual Market Research, the United States Household Cleaning Product market was valued at USD 27.25 Billion in 2022. Evolving family structures, increased urbanization, and changing demographics can impact cleaning habits and product preferences. For example, smaller living spaces might lead to increased demand for space-saving or multipurpose cleaning products. Consumers are becoming more health-conscious, and this has translated into a demand for cleaning products that are labeled as non-toxic, hypoallergenic, and safe for use around children and pets. Health considerations have become an important factor in consumers' purchase decisions. Innovation and technology have driven the development of new and improved cleaning products. Manufacturers are introducing products with advanced formulations, longer-lasting effects, and specialized solutions for different surfaces. Additionally, technology has given rise to touchless or automatic cleaning devices and robotic vacuum cleaners. Some cleaning product brands are offering customizable scents to cater to individual preferences. Consumers can choose from a variety of fragrances, enabling them to personalize their cleaning experience. With increasing awareness of bacterial resistance and the potential harm of certain antibacterial agents, some consumers are opting for cleaning products that do not contain antibacterial additives. The integration of smart technology into household cleaning products has led to the development of cleaning apps. These apps allow users to control and schedule cleaning devices remotely from their smartphones.

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Laundry detergent is considered an essential household cleaning product. Laundry is a routine chore for most households, and the demand for laundry detergent remains consistent as people need to keep their clothes clean and fresh regularly. Laundry detergent manufacturers continuously introduce new product formulations and features to differentiate themselves from competitors. For example, there are detergents with added fabric softeners, stain-fighting enzymes, or scents designed to last longer. These innovations attract consumers looking for specific benefits from their laundry detergents, leading to increased market share. Many laundry detergent brands offer bulk or value-sized packaging options, which are cost-effective for consumers who do a lot of laundry or prefer to buy in larger quantities. Bulk packaging can lead to increased sales volume and a higher market share. In addition, Toilet care products that offer convenience and time-saving benefits have gained popularity. Consumers appreciate products that require minimal effort for toilet maintenance, such as drop-in tablets, gel stamps, or continuous cleaning systems. These products allow users to keep their toilets clean with less frequent manual scrubbing. The United States has an aging population, and many older adults are choosing to age in place, meaning they prefer to remain in their own homes rather than moving to assisted living facilities. With the increasing number of seniors living independently, there is a greater emphasis on maintaining a safe and hygienic living environment, which includes the need for effective and convenient toilet care products. In addition, based on nature, Due to economies of scale and efficient production processes, chemical-based cleaning products are generally more affordable compared to some natural or eco-friendly alternatives. This competitive pricing contributes to their widespread use and market dominance. Based on application the market is divided into Fabric, Kitchen, Floor, Bathroom and Others (Windows). Fabrics, such as clothing, upholstery, and linens, are part of everyday life and require regular cleaning due to daily use and exposure to dirt, stains, and odors. The fabric segment is driven by the constant demand for products that effectively clean and maintain various fabric items. Fabric cleaning products are specifically designed to tackle tough stains, remove odors, and maintain the freshness and cleanliness of fabrics. Consumers may prioritize these products to ensure their clothes and fabrics remain in good condition. In addition, Bathrooms are essential spaces in every household, and maintaining proper hygiene and cleanliness in this area is a top priority for consumers. The demand for bathroom cleaning products is likely to remain steady due to this ongoing need. Bathrooms have unique cleaning requirements, such as removing soap scum, water spots, mildew, and mineral deposits. Specialized bathroom cleaning products are designed to address these specific cleaning challenges. Based on distribution channel, Supermarkets and hypermarkets are traditional brick-and-mortar retail stores that offer a wide range of household cleaning products. These stores are convenient for consumers as they can find all their grocery and household needs in one location. Supermarkets and hypermarkets often carry a diverse selection of cleaning products from different brands and cater to a broad customer base. Some of the well-known supermarket and hypermarket chains in the United States include Walmart, Kroger, Target, Costco Wholesale, Sam's Club, Safeway and many more. In addition, Convenience stores, also known as corner stores or mini-marts, are small retail outlets that provide a selection of essential items, including household cleaning products. While convenience stores may have a more limited product range compared to supermarkets, they offer a convenient shopping option for consumers who need cleaning products quickly. Some of the well-known convenience store chains in the United States include 7-Eleven, Circle K, Speedway, Wawa, Casey's General Stores, QuikTrip and more.

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Kripa Shah

Senior Analyst

Considered in this report • Geography: United States • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • United States Household Cleaning Product market with its value and forecast along with its segments • On-going trends and developments • Top profiled companies • Strategic recommendation By Product • Laundry Detergents (Powder, Liquid, Pod, Fabric Softeners and Conditioners, Stain Remover) • Dishwashing Products (Liquid, Tablet, Bar, Powder, Paste) • Surface Cleaner / Floor Cleaner (Floor cleaner, Specialized Cleaner, Multi-Purpose) • Toilet Care Products (Liquid, In-cisterns & rim Block, other) • Glass Cleanser Products

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By Nature • Chemical • Natural By Application • Fabric • Kitchen • Floor • Bathroom • Others (Windows) By Distribution Channel • Supermarkets/Hypermarkets • Convenience Stores • Online Retail Stores • Other Distribution Channels The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Household Cleaning Product industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.