United States (USA) E-Cigarette Market Research Report, 2028

Most of the USA population is considering e-cigarettes as a gateway to quitting smoking. Some of the population is shifting to an e-cigarette or vape mod as an alternative to smoking. Furthermore, these products are being offered in non-nicotine as well as nicotine forms, due to which many in the population consider these devices to be a better alternative. The growing number of youths using these products has led to a rise in demand. For instance, the young population in the United States is the major consumer group for e-cigarettes. The increasing cases of tobacco-related cancer in the United States, where most cases are related to cigarette smoking. For instance, in 2020, the American Cancer Society stated that 20% of all cancers in the United States were caused by smoking tobacco. This has resulted in the public looking for alternatives for substituting or quitting cigarettes. Health concerns related to smoking have drastically increased in the last few years as many governments and individual organizations prioritize this issue. Moreover, smoking is linked to a higher risk of dementia and cognitive impairment in the elderly. It can also be associated with an increased risk of hearing changes, cataracts, decreased abilities, and macular degeneration. According to the research report "USA E-Cigarette Market Research Report, 2028," published by Actual Market Research, the market is expected to add USD 26.18 Billion by 2028. The modular devices segment is anticipated to register the highest growth over the forecast period. These devices are widely adopted by users as they have larger batteries and hold more e-liquid. Moreover, manufacturers are introducing new-generation products that offer different strengths of nicotine and enable users to refill the cartridge. Tobacco and botanical flavors account for nearly half of the market in the Flavor Segment. The automatic e-cigarette is the most popular among others because automatic e-cigarettes are usually compact in size and require very little maintenance. They can easily slide into a pocket or purse and are extremely convenient to carry and use. In the distribution channel, The growing urge of smokers to quit and the increasing preference of consumers for safer alternatives to tobacco smoking are major factors driving the growth of the e-cigarette market.

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The sale of e-cigarettes through offline retail channels, including vape stores, is very prominent in the country. People prefer buying different varieties of e-cigarettes through offline channels, allowing them to choose from the different models and brands available in the market. Customers prefer making purchases from vape shops as they get numerous product options of different varieties and can also understand the products' properties. Moreover, the vape shops also prepare the mix of the liquids used in the e-cigarettes according to the customers' demands and preferences, which adds convenience to the buying process. Moreover, the government acceptance of e-cigarettes in the country further led to the marketing of the products through offline mode, thereby increasing the customer base. For instance, in 2021, the United States Food and Drug Administration permitted the marketing of a few appropriate e-cigarette products for public health protection. Most of the USA population is considering e-cigarettes as a gateway to quitting smoking. Some of the population is shifting to an e-cigarette or vape mod as an alternative to smoking. Furthermore, these products are being offered in non-nicotine as well as nicotine forms, due to which many in the population consider these devices to be a better alternative. The growing number of youths using these products has led to a rise in demand. For instance, the young population in the United States is the major consumer group for e-cigarettes. The increasing cases of tobacco-related cancer in the United States, where most cases are related to cigarette smoking. For instance, in 2020, the American Cancer Society stated that 20% of all cancers in the United States were caused by smoking tobacco. This has resulted in the public looking for alternatives for substituting or quitting cigarettes. Health concerns related to smoking have drastically increased in the last few years as many governments and individual organizations prioritize this issue. Moreover, smoking is linked to a higher risk of dementia and cognitive impairment in the elderly. It can also be associated with an increased risk of hearing changes, cataracts, decreased abilities, and macular degeneration. As e-cigarettes have started to bypass many health risks associated with tobacco smoking, and have offered a healthier alternative to cigarettes as compared to the conventional forms of nicotine intake. However, the risk of youngsters and teenagers getting addicted to this product is an issue of growing concern among health associations across the country. Therefore, the government has taken actions such as preventing access by youths, regulating marketing, and educational initiatives targeting youths and young adults. Side effects caused by the use of e-cigarettes and vapor products are acting as a restraint on the e-cigarette market. E-cigarettes and vapor products contain harmful chemicals and toxins that have health risks. The chemicals and toxins may cause serious health problems, including cancer. Some other challenges that the e-cigarette market faces are stringent regulations, nicotine exposure in e-cigarettes, etc.

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Kripa Shah

Senior Analyst

The United States E-cigarettes market is highly competitive owing to many large players. The key players come up with new product developments, owing to the customers' changing preferences. These companies also prefer partnerships and acquisitions, which help them expand their presence throughout the geography and their product portfolio. Covid-19 Due to the COVID-19 pandemic, the e-cigarette market witnessed a sharp decline. The pandemic forced people to pay attention to their health and quit habits like smoking in order to tackle this situation. Thus, it impeded the demand for e-cigarettes throughout the pandemic period. Further, retail stores and outlets also stopped offering their products in order to abide by the government rules, which hampered the growth of the e-cigarette market. In the country, the ease of lockdown restrictions has increased the sales of e-cigarettes like before. Considered in this report • Geography: USA • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Aspects covered in this report • USA E-Cigarette market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product • Modular E-Cigarette • Rechargeable E-Cigarette • Next-Generation E-Cigarette • Disposable E-Cigarette • Others By Flavour • Tobacco • Botanical • Fruit • Sweet • Beverage • Others By Battery Mode • Automatic E-cigarette • Manual E-cigarette By Distribution Channel • Online • Offline The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the e-cigarette industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.