United States (USA) Television Market Research Report, 2028

Television has the power to bring people together, creating shared experiences and fostering a sense of community. As viewers eagerly anticipate the next episode of their favourite shows or engage in lively discussions about plot twists and character developments. Television has long been an integral part of American culture, captivating audiences with its diverse range of programming and shaping the way we consume entertainment, news, and information. From the early days of black-and-white broadcasts to the era of streaming services and smart TVs, television has continually evolved, leaving an indelible mark on society. television holds a central place in the lives of millions of viewers. It serves as a window into the world, offering a multitude of channels and networks that cater to various interests and preferences. From compelling dramas and side-splitting comedies to gripping reality shows and thought-provoking documentaries, there is something for everyone. Television in the USA is not only about entertainment; it also serves as a vital source of news and information. From national news broadcasts to local programming, television keeps viewers informed about current events, politics, weather updates, and more. It provides a platform for journalists, reporters, and commentators to deliver stories that shape public opinion and drive discourse. According to the research report "USA Television Market Research Report, 2028," published by Actual Market Research, The USA Television Market was valued at above USD 11,763 Million in 2022. Smart TVs and non-smart TVs are the two sorts of televisions. In the US, smart TVs are more popular. The United States has seen a shift from small- and medium-sized TV screens to big screens. This is mainly driven by the increasing per capita income, followed by the growing change for premium and luxurious products. Moreover, the demand for online streaming apps has shifted the consumers' focus toward the trend of an immersive experience in audio and video quality, which has been a significant driver for smart TVs with larger screens. The industry players are also offering streaming services to remain competitive. For instance, Disney gives consumers the option to bundle Disney+ with Hulu and ESPN+ for USD 12.99 per month (a USD 5 per month discount). CBS offers a bundle of Showtime and CBS All Access starting at USD 14.99 per month (a USD 2 per month discount). All the above factors are increasing the demand and adoption of Smart TVs in the region.

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Consumer preference for larger-sized TVs has increased recently in the USA. Larger TVs provide a more immersive viewing experience, especially for watching films, sports, and other entertainment that can be enjoyed in the comfort of one's own home on a larger display. The larger screen size enables more detailed graphics, which makes it simpler to appreciate the small details and fully enjoy the content. In the United States, living rooms have generally grown larger over time to accommodate greater furniture and entertainment systems. Larger TVs that can fill the space and provide a visually pleasing arrangement are naturally drawn to in more roomy living spaces. Additionally, larger TVs are now an affordable alternative for a wider spectrum of consumers thanks to falling pricing over time. The cost of generating larger screens has fallen as technology develops and manufacturing methods become more effective, leading to more competitive pricing and increasing their consumer appeal. The demand for bigger TVs has increased as a result of the growth of streaming services and the accessibility of high-quality content. A larger screen size improves the overall viewing experience for these forms of material, which is why many people now love binge-watching full seasons of television shows or watching films on their TVs. Advancements in display technology, such as 4K Ultra HD and 8K resolution, have contributed to the popularity of larger screens. These higher resolutions offer more detailed and vibrant visuals, enhancing the viewing experience on larger displays. Samsung, LG, Sony, TCL, Vizio, Hisense, Panasonic, Philips are major TV brands in the USA. Physical retail stores play a significant role in the sales of TVs. This includes large electronics retailers like Best Buy, Walmart, Target, and specialty stores such as HHGregg and Fry's Electronics. Besides general retail stores, there are dedicated consumer electronics stores that specialize in selling electronics and appliances. Examples include BrandsMart USA, P.C. Richard & Son, and Micro Center. These stores often have a wide range of TV models and provide knowledgeable staff to assist customers with their purchases. TV shopping networks like QVC and HSN offer live broadcasts showcasing various products, including TVs. Consumers can place orders through a toll-free number or the network's website while watching the presentations. These channels often provide detailed product demonstrations and exclusive deals. Additionally, Online marketplaces such as eBay and Craigslist provide platforms for individuals and businesses to sell new or used TVs directly to consumers. These platforms offer a wide range of options, including both new and refurbished TVs, often at competitive prices. The television market is price-sensitive, and manufacturers face challenges in balancing product quality and features with competitive pricing. Consumers expect affordable prices, especially for entry-level and mid-range TVs, while manufacturers need to cover costs associated with production, components, marketing, and distribution. The TV market is highly competitive, with numerous manufacturers vying for market share. Companies must differentiate themselves through product innovation, design, brand reputation, and customer support to stay competitive. Established brands face competition from both other major manufacturers and emerging players in the market. Government regulations and standards that apply to the manufacturing of TVs in the United States. These regulations aim to ensure the safety, quality, and compliance of TVs with established standards. Here are some key areas of government regulation related to the manufacturing of TVs. The Consumer Product Safety Commission (CPSC) sets safety standards for electronic products, including TVs. These standards address aspects such as electrical safety, fire resistance, mechanical hazards, and chemical content restrictions. Compliance with these standards is essential to ensure the safety of consumers using TVs. Furthermore, The Department of Energy (DOE) sets energy efficiency standards for TVs to promote energy conservation and reduce greenhouse gas emissions. These standards specify maximum energy consumption limits for TVs and help guide manufacturers in designing energy-efficient products. The Advanced Television Systems Committee (ATSC) is responsible for establishing digital television standards in the USA. Manufacturers must adhere to these standards to ensure compatibility with digital broadcasting and provide viewers with the expected level of performance and functionality. There is emerging new trends in television market in USA. Which includes Shift to Streaming, Smart TVs and Connected Devices, OLED and QLED Displays, Voice Control and Smart Features, Gaming-Focused Features, Thin and Frameless Designs.

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Praveen Kumar

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Considered in this report • Geography: US • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • US Television Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation Type of tv • Smart tv • Non smart tv

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By Distribution Channel • Multi branded stores • Supermarket • Brand stores and Other • Online By Screen • Full HD TV • HD TV • 4K UHD TV • 8K TV By Screen Size • Bellow 32 Inches • 32-45 Inches • 46-55 Inches • 56-65 Inches • 65+ Inches By End User • Residential • Commercial The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Frozen Food Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Keywords: US, Smart Tv , binge watch , OLED and QLED Displays, Voice Control, LCD, LED, Online ,Offline ,Residential ,Commercial . ?