United States (USA) Guten Free Products Market Research Report, 2028

In the United States, the gluten-free product market has grown into a vibrant business, fuelled by a variety of reasons and distinguished by constant innovation and consumer demand. Gluten-related illnesses have become increasingly common in recent years, pushing people to follow gluten-free diets. This increased awareness, combined with a growing trend towards healthy lives, has increased demand for gluten-free products across the country. With its diversified population and culinary scene, the United States provides a large market for gluten-free choices that appeal to a wide range of dietary needs and interests. Bread, pastries, cereals, snacks, beverages, and even gluten-free versions of popular comfort foods are all available on the market. Younger generations, especially millennials and Generation Z, are more health-conscious and interested in exploring new nutritional options. They are willing to pay a premium for products that coincide with their values, such as gluten-free ones that provide health benefits and meet their unique dietary requirements. In the United States, aside from typical gluten-free grains like rice and corn, alternative grains including quinoa, amaranth, millet, and sorghum are gaining popularity. These grains provide nutritional benefits and expand the gluten-free options available to customers. According to the research report "United States Gluten Free Products Market Research Report, 2028," published by Actual Market Research, The United States Gluten Free Products Market was valued at above USD 2.56 Billion in 2022. Persons with gluten-related diseases make up the primary consumer base for gluten-free products; non-gluten-free consumers are also purchasing these items in increasing numbers. They select gluten-free alternatives as part of a wider inclination for better or alternative diets, resulting in greater market demand. Beyond standard bakery items, the gluten-free market provides a diverse selection of products. Gluten-free options are available for snacks, cereals, pasta, pizza, sauces, beverages, and even beauty and personal care items. This diversification reflects the increased demand for gluten-free products as well as the sector's innovation. Gluten-free products frequently include extra "free-from" claims to accommodate a variety of dietary restrictions and preferences. Many gluten-free items, for instance, are now labelled as "dairy-free," "nut-free," "soy-free," or "vegan," providing possibilities for people who have different dietary needs or preferences. The increased demand for allergen-friendly and inclusive products is reflected in the proliferation of free-from claims. Gluten-free products that provide health benefits and delightful dining experiences are sought after by US consumers. They prioritise gluten-free flavours, natural ingredients, nutritional value, convenience, and clear labelling for educated purchasing decisions.

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In the United States, the Gluten-Free Product Market is delivered through retail stores, internet platforms, and foodservice venues. Gluten-free items are widely available at retail outlets. Popular retail chains such as Whole Foods Market, Sprouts Farmers Market, and Kroger include gluten-free goods departments with a variety of selections. Customers can order from the comfort of their own homes through online platforms such as Amazon and Thrive Market. Gluten-free menus and labelling are available at restaurants such as P.F. Chang's and Outback Steakhouse. Online platforms provide convenience, a large product range, and geographic coverage by giving full product descriptions, user reviews, and dietary filtering choices. Key market brands such as Udi's Gluten Free, Glutino, Bob's Red Mill, Enjoy Life Foods, and Schar have received attention for their dedication to high-quality gluten-free options. These companies provide a wide range of items, including bread, pasta, cookies, and pizza crusts, to accommodate a variety of dietary constraints. These brands have earned a dedicated client base in the gluten-free product sector by demonstrating a dedication to quality, flavour, and innovation. Gluten-free products are popular among Americans, with bakery items such as breads, rolls, buns, and cakes being particularly popular. These products provide an alternative to traditional gluten-containing baked goods, allowing those with gluten-related diseases or dietary restrictions to enjoy traditional bakery items without sacrificing taste or texture. Cookies, crackers, wafers, and biscuits are other popular snacks. Those who enjoy baking at home prefer baking mixes and flours. Snacks and ready-to-eat (RTE) items have grown in popularity because they provide convenience and variety without sacrificing taste or variation. Consumers choose gluten-free sauces, dairy products, gluten-free infant food, and meats and meat replacements in the "Other Types" category. These products add flavour to salads and other dishes while adhering to a diet. Because of its diversity, accessibility, and appropriateness for varied dietary demands, the "plant-based" category is the most popular source of gluten-free food in the United States. Plant-based sources of nutrients such as rice, maize, oilseeds, and pulses are popular among vegetarians and vegans. These adaptable and readily available sources meet a wide range of dietary requirements, including gluten-related diseases, food allergies, and lifestyle preferences, making them a popular choice in the United States. The United States government has launched a number of steps to encourage the gluten-free sector and assure consumer safety. For those with gluten-related diseases, the Food Allergen Labelling and Consumer Protection Act (FALCPA) requires explicit labelling of key allergens, including wheat. Gluten-free labelling claims are regulated by the FDA, which has established a standardised definition for gluten-free products. The government promotes product research and development through initiatives like Small Business Innovation Research (SBIR) funding and collaborations with academic institutions, which promote innovation and product enhancement. These programmes seek to protect consumer health, provide transparency, and promote safe and dependable gluten-free food in the United States. The FDA regulates the gluten-free product market in the United States, with a maximum gluten content of 20 ppm in gluten-free products. Independent verification of gluten-free product conformity is provided by third-party certifications such as the Gluten-Free Certification Organisation (GFCO) and the National Celiac Association's Gluten-Free Certification Programme (GFCP). These certifications necessitate thorough testing, inspections, and strict manufacturing practises, ensuring customer confidence in certified items' gluten-free claims. These regulations, authorities, and certifications work together to ensure the safety and dependability of gluten-free products in the United States. The gluten-free product market is supported by government regulations, certifications, and initiatives aimed at ensuring product safety, accurate labelling, and consumer protection. As the demand for gluten-free products continues to rise, the market is expected to witness further innovation, diversification, and accessibility, catering to the evolving needs and preferences of consumers seeking gluten-free alternatives.

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Kripa Shah

Senior Analyst

Considered in this report: • Geography: United States • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • United States Gluten Free Product Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product type: • Bakery products (Breads, rolls, buns and cakes, Cookies, crackers, wafers and biscuits, Baking mixes and flours) • Snacks & RTE Products • Soups • Sauces • Pizzas & Pasta • Other Types (Condiments & Dressings, Dairy Products, Gluten-free Baby Food, Meats/ Meats Alternatives)

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By Form: • Solid • Liquid By Sources: • Plant (Rice & corn, Oilseeds & Pulses, Others) • Animal (Dairy, Meat) By Distribution Channel: • Specialty Stores (Bakery Stores, Confectionery Stores, Gourmet Stores) • Supermarkets & Hypermarkets • Online • Conventional Stores (Grocery Stores, Mass Merchandizers, Warehouse clubs) • Others (Drugstores & pharmacies) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. We have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Gluten Free Product Industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.