United States (US) Feminine Hygiene Market Research Report, 2027

Feminine hygiene market of US refers to the market for that is purely designed for women's personal hygiene, including menstrual care products, vaginal care products, and other related items. The feminine hygiene market in the US is a significant and mature market, with a wide range of products and services available to women. The US market includes products such as tampons, pads, panty liners, menstrual cups, and feminine hygiene washes and wipes, others. The leading players that provide products to maintain hygiene of females in US are Procter & Gamble (always, tampax), Kimberly-Clark Corporation (kotex, poise), Johnson & Johnson (carefree, stayfree), Edgewell Personal Care (Playtex, Stayfree), Seventh Generation Inc. (Organic cotton tampons and pads), The Honest Company (organic cotton tampons and pads). The emerging trends that are shaping the industry and influencing consumer preferences are eco-friendly products, natural ingredients, digitalization, inclusive marketing, subscription services. Another trend in the feminine hygiene market is the rise of organic and natural products, which are free from harsh chemicals and synthetic materials that can irritate the skin. Many women are looking for safer and healthier alternatives to traditional menstrual products, and organic cotton products and other natural options are becoming increasingly popular. According to the report titled “US feminine hygiene Market Research Report, 2028” published by Actual Market Research, the US feminine hygiene market is projected to reach market size of more than USD 595 Million by 2028. This growth is attributed to factors such as increasing awareness about women's health and hygiene, rising disposable income, and the availability of a wide range of products. Sanitary pads and tampons continue to be the most commonly used products, but there has been an increase in the popularity of menstrual cups, organic cotton products, and reusable options. Factors contributing to the growth of the market include increasing awareness about women's health and hygiene, rising disposable income, and the availability of a wide range of products. Advocacy groups and organizations are working to reduce the stigma surrounding menstruation and provide access to menstrual products for all who need them. There are concerns about the environmental impact of disposable menstrual products and the potential health risks associated with some of the chemicals used in these products.

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There are many organizations and advocacy groups in the US that organize awareness events and campaigns related to feminine hygiene that are Menstrual Hygiene Day is observed on May 28th, this day is dedicated to raising awareness about menstrual hygiene and breaking the stigma surrounding menstruation. Period Con is an annual convention that brings together activists, innovators, and artists to raise awareness about menstrual health and hygiene. Tampon Tuesday is held on the second Tuesday of every month and encourages people to donate menstrual products to those in need. Days for Girl hosts events and workshops to educate people about menstrual hygiene and distribute reusable menstrual products. Women's Health and Hygiene Day is organized to support the girls and aims to raise awareness about women's health and hygiene needs and distribute menstrual products. The Homeless Period Project is an organization that hosts events and drives to collect and distribute menstrual products to homeless women and people in need. There are many diseases which affects the hygiene are heavy or painful periods or bleeding between periods, feeling full in the lower abdomen, urinating often, cervical cancer, vaginal cancer, ovarian cancer, HIV/AIDS, infertility, baldness or thinning hair and many more. Vitamin capsules and energy drinks are generally not used for feminine hygiene in the US. Feminine hygiene typically refers to the practices and products that women use to maintain cleanliness and health of their intimate area, such as sanitary pads, tampons, menstrual cups, wipes, and washes. There are several menstrual cycle tracking apps available in the US that are Clue that tracks menstrual cycle and provides personalized insights and predictions based on data, Flo that track period, ovulation, and fertility. It also provides personalized health insights and reminders, Ovia tracks pregnancy and baby's development, Period Tracker tracks menstrual cycle and allows to add notes and symptoms for each day, Glow menstrual cycle tracking app that also offers personalized insights and fertility tracking, Kindara menstrual cycle tracking app that track basal body temperature and cervical mucus. The feminine hygiene market in the US is expected to continue to grow, driven by increasing awareness and demand for more sustainable and eco-friendly products. As more attention is focused on menstrual health and hygiene, there is an opportunity for companies and organizations to innovate and develop new products and solutions that meet the needs of all women, while also promoting sustainability and reducing waste. The feminine hygiene market in the US is expected to evolve and expand in the coming years, driven by changing consumer preferences and growing awareness about the importance of menstrual health and hygiene. Companies and organizations that are able to meet these changing needs and preferences are likely to succeed in this dynamic and competitive market.

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Kripa Shah

Senior Analyst

Considered in this report •Geography: United States •Historic year: 2017 •Base year: 2022 •Estimated year: 2023 •Forecast year: 2028 Aspects covered in this report •United States feminine hygiene market with its value and forecast along with its segments •Country-wise feminine hygiene market analysis •Various drivers and challenges •On-going trends and developments •Top profiled companies •Strategic recommendation By Product Type •Sanitary pads •Tampons •Panty liner •Menstrual cup •others By Material Type • Disposable • Reusable

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By Distribution Channel •Supermarket •Pharmacies •Convenience stores •Online •Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Feminine hygiene industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.