United States (USA) Cider Market Research Report, 2028

Sip by sip, the United States cider market has blossomed into a tantalizing orchard of flavor and opportunity. Like the perfect blend of sweet and tart, this captivating beverage has captured the taste buds of a diverse and discerning audience. With every golden pour, the United States cider market weaves a tale of tradition, innovation, and a thirst for something truly extraordinary. From the crisp crunch of the apple to the tantalizing notes that dance upon the palate, the United States cider market invites you to indulge in its vibrant and ever-evolving tapestry of taste. Cider has a long history in the United States, dating back to colonial times when apple orchards were abundant. Over the time, its popularity diminished during the Prohibition era (1920-1933), when the production and consumption of alcoholic beverages were banned. It was not until the late 20th century that cider started to regain its momentum, with the emergence of craft cider makers and the growing interest in artisanal and locally produced beverages. One of the key drivers of the cider market in the United States is the changing preferences of consumers. Many people are seeking healthier, gluten-free alternatives to traditional alcoholic beverages. Cider fits this demand perfectly, as it is naturally gluten-free and often perceived as a more natural and less processed option compared to other alcoholic drinks. Additionally, the rise in popularity of local and craft products has contributed to the increased interest in artisanal ciders made from locally sourced apples. According to the research report "United States Cider Market Research Report, 2028," published by Actual Market Research, The United States Cider Market was valued at above USD 1.32 Billion in 2022. Cider makers in the United States utilize a wide range of apple varieties to create unique flavors and profiles. While traditional cider apples with high tannin and acidity are often preferred for crafting cider, many cideries also experiment with incorporating dessert apples or heirloom varieties to achieve distinct taste experiences. Seasonal ciders are popular in the United States, particularly during the fall season. Cideries release limited-edition flavors incorporating seasonal ingredients like pumpkin, cinnamon, or cranberry, catering to consumers' desire for seasonal beverages. The cider industry has contributed to the rise of cider tourism in the United States. Cideries often provide visitors with the opportunity to tour their facilities, taste different ciders, and learn about the cider-making process. Cider trails and festivals have also gained popularity, attracting both locals and tourists. Similar to the craft beer movement, the United States has seen the emergence of craft cideries. Craft cider makers focus on small-batch production, using locally sourced apples and experimenting with flavors and techniques to create unique and high-quality ciders. Cider serves as a popular gluten-free alternative to beer for those with gluten sensitivities or celiac disease. The gluten-free nature of cider has contributed to its growing appeal among consumers seeking gluten-free beverage options. In the United States, the leading type of cider available is typically hard cider. Hard cider is an alcoholic beverage made from fermented apple juice. Hard cider comes in various flavors, ranging from traditional apple cider to fruit-infused variations such as pear cider, cherry cider, and berry cider. Many cideries in the United States prioritize sustainability and environmental stewardship. They utilize organic or locally sourced apples, implement eco-friendly production practices, and promote recycling and composting initiatives. This sustainability focus resonates with environmentally conscious consumers. The United States has emerged as a notable exporter of cider. American cider producers have expanded their reach to international markets, exporting their products to countries like Canada, the United Kingdom, Australia, and various European countries, contributing to the global growth of the cider industry. In addition, Cider is increasingly being recognized as a versatile beverage that pairs well with a range of foods. Cider's acidity, sweetness, and carbonation make it a suitable companion for a variety of cuisines, from savory dishes to desserts, providing an enjoyable dining experience. Cider is used in cooking and baking, adding unique flavors to dishes like sauces, glazes, marinades, and desserts, showcasing its versatility as an ingredient. The United States is a vast country with diverse climatic conditions and apple-growing regions. This has led to the emergence of regional variations in cider production. States such as New York, Michigan, Washington, and Oregon are known for their thriving cider industries, which are favorable apple-growing conditions and a strong culture of cider production. These regions boast a rich history of cider making and are home to numerous cideries, both large-scale producers and small craft operations. Some prominent players in the market include Angry Orchard, Woodchuck Hard Cider, Strongbow, and Crispin Cider Company. Craft cider makers are also gaining traction, as they offer unique flavors, experimentation with different apple varieties, and innovative production techniques.

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Cider has gained popularity among a wide range of consumers, including both traditional beer and wine drinkers, as well as those seeking alternative alcoholic beverages. The appeal of cider lies in its refreshing taste, versatility, and often gluten-free nature, attracting a diverse consumer base. In addition, cider consumption patterns can vary across different regions of the United States. For instance, cider has historically been more prevalent in regions with strong apple-growing traditions, such as the Northeast and Pacific Northwest. Similarly, the popularity of cider has expanded nationwide, with consumption increasing in urban areas and other regions as well. Also, cider consumption tends to exhibit seasonality, with increased demand during specific times of the year. Traditionally, cider consumption peaks during the fall season, aligning with apple harvests and events like apple picking and cider festivals. Seasonal flavors like pumpkin spice or cranberry cider often contribute to this increased demand. While the United States cider market is thriving, it still faces some challenges. One major obstacle is the competition from other alcoholic beverages, particularly craft beer, which has gained significant popularity in recent years. Additionally, educating consumers about the diversity and quality of ciders available in the market remains important to further expand its reach. However, opportunities abound, including the potential for increased exports and the development of new cider styles and flavors to cater to evolving consumer tastes. Considered in this report: • Geography: United States • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • United States cider market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Product Type: • Hard Cider • Dry Cider • Soft Cider • Sweet Cider • Others By Packaging Type: • Glass Bottles • Plastic Bottles • Aluminium Cans By Flavour: • Apple Base • Flavoured Ciders

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By Source: • Conventional • Organic By Distribution Channel: • On-trade • Off-trade The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to cider industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.