United States Astrology Market Research Report, 2030

The astrology market in the United States has evolved into a dynamic and rapidly growing industry, reflecting a global shift towards holistic wellness and self-exploration. Rooted in ancient traditions that span multiple civilizations, including the Greeks and Egyptians, astrology in the U.S. took off significantly in the 20th century, with a notable surge in the 1960s and 1970s during the counterculture movement. At its core, astrology is the study of celestial bodies' positions and their potential influence on human affairs. In the U.S., astrology is primarily practiced through various methods such as natal (birth) chart readings, horoscopes, tarot cards, and even psychometry. Modern-day astrology incorporates both traditional systems like Western and Vedic astrology and newer approaches, blending ancient wisdom with contemporary insights. The sources used to perform astrology typically include astronomical data, the positioning of planets, stars, and the zodiac signs. Astrology is delivered in a multitude of forms, including printed horoscopes in newspapers, mobile apps, social media content, podcasts, and online platforms. The resources available for astrology content are vast, ranging from books, online blogs, and courses to interactive platforms offering live astrology consultations. People in the U.S. consume astrology predominantly through digital mediums, driven by a mix of curiosity, personal growth, and a desire for guidance. The millennials and Gen Z view astrology as a tool for self-awareness and identity exploration. They often use astrology apps for daily updates and deeper insights. Technology has significantly expanded the market's reach; AI-powered apps use complex algorithms to offer personalized astrology experiences, while social media platforms provide a space for influencers to share their astrological insights, making it more accessible and trendy. While astrology is not strictly regulated in the U.S., aspiring astrologers do not require formal certification, though there are professional organizations, such as the National Council for Geocosmic Research (NCGR) and the American Federation of Astrologers (AFA), that provide certification programs. The increasing adoption of online learning platforms has led to a rise in self-taught astrologers, contributing to the market's expansion. According to the research report, "United States Astrology Market Research Report, 2030," published by Actual Market Research, the United States Astrology market is anticipated to grow at more than 4.77% CAGR from 2025 to 2030. It is driven by the increasing popularity of self-discovery, mental wellness, and spirituality. This growth is fueled by an expanding digital presence, where astrology has found its place in daily routines via mobile apps, social media platforms, and online consultations. The market's current trend in 2024 highlights a shift towards personalized, AI-driven astrology services, with platforms like Co–Star and The Pattern offering data-based insights tailored to users' personal charts. Astrologers are increasingly leveraging these technologies to enhance user experience and reach a broader audience, generating revenue through subscription models, personalized readings, and premium content. The industry is also capitalizing on the trend of influencer marketing, with astrologers using platforms like Instagram, YouTube, and TikTok to promote their services and build loyal followings. The COVID-19 pandemic notably accelerated the digital transformation of astrology services, with more people seeking remote consultations and virtual astrology readings as a means of coping with uncertainty and stress. This shift to online services not only expanded the reach of astrologers across the U.S. but also opened opportunities for them to market to a global audience. Los Angeles, New York, and San Francisco have become cultural hubs for astrology, hosting popular events, astrology workshops, and fairs, while the rise of astrology podcasts and YouTube channels in these cities has created new revenue streams. AstroStyle, Astrology.com, and mobile apps like Sanctuary, are actively shaping the industry by offering innovative features like real-time horoscope updates, chat-based readings, and community-building tools. These platforms often use advanced targeting and data analytics to better understand consumer behavior and tailor their services accordingly. Furthermore, the trend of wellness and self-care that has grown out of the pandemic has encouraged a more open-minded and inquisitive attitude toward astrology, expanding its customer base to include younger, digitally native generations. As the market continues to grow, astrologers are also capitalizing on affiliate marketing partnerships and collaborations, promoting their expertise through podcasts, social media ads, and email campaigns to drive traffic and generate additional income.

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In the United States, astrology services are diverse, with several categories gaining traction due to their accessibility and personalized experiences. Among these, horoscope forecasting services have become one of the fastest-growing segments, driven by the increasing demand for daily, weekly, and monthly astrological insights. These services are typically offered through mobile apps, websites, and social media platforms, where clients can access tailored forecasts based on their zodiac signs, personal charts, or planetary movements. The service is often delivered via automated systems or live consultations, where astrologers provide detailed, specific predictions regarding love, career, health, and other personal aspects. The other services within this also include horoscope charts, compatibility reports, and periodic updates. It is unique because it focuses on predictive aspects of astrology, unlike other services that focus on in-depth, ongoing consultations. The resources used in horoscope forecasting include astrological databases, ephemeris tables, and specialized algorithms for accurate predictions. Astrological consulting services, the largest segment of the astrology market, involve one-on-one consultations where astrologers analyze an individual's birth chart or other astrological data to provide deeper, personalized guidance. This form of astrology connects clients with experts either in person, through video calls, or via chat-based consultations on platforms like Astro.com or personalized services from astrologers with established online presences. Services range from natal chart readings to life path analysis, offering highly customized insights. Unlike other services, astrological consulting dives deep into a client’s unique life purpose, challenges, and potential, are making it the most sought-after option for people seeking clarity in complex life situations. The resources for consulting often include detailed birth charts, astrological software, and direct consultations. Numerology, which analyzes the significance of numbers in one’s life, is becoming more popular as people seek to understand their life path and personal growth through numerological calculations. Tarot card reading offers symbolic guidance through card interpretations, connecting clients to spiritual insights, and is usually performed in-person or via digital platforms. Vedic astrology, rooted in ancient Indian traditions, provides spiritual insights based on the positions of celestial bodies and is highly sought after by individuals seeking deep, philosophical, and karmic understanding. Western astrology, with its focus on birth charts and sun signs, remains one of the most popular services, offering personalized readings that reveal one’s innate traits and potential life journey. Each of these services connects clients through digital platforms, in-person consultations, and increasingly through app-based services, offering a diverse set of resources including specialized books, software, and virtual tools tailored to individual needs. The astrology services have shifted dramatically toward online platforms, with mobile apps and websites now driving the fastest growth. Platforms like Co-Star, The Pattern, and Sanctuary offer personalized astrology experiences directly to users, delivering horoscopes, birth chart readings, and detailed insights through mobile apps. These services are typically accessible anytime and anywhere, with notifications providing daily updates, and live readings connecting users with professional astrologers through text or video. The convenience of app-based astrology, powered by advanced algorithms, has made it a favorite among tech-savvy millennials and Gen Z users. Online platforms also allow for community-building through interactive features like astrology-based social networks, where users can share experiences and insights, increasing engagement. While the online segment is growing exponentially, offline astrology services remain relevant, particularly in major metropolitan areas like Los Angeles, New York, and San Francisco, where physical stores and astrologers still operate successfully. These astrologers often offer face-to-face consultations, more personalized experiences, and services such as tarot readings, chakra balancing, and detailed birth chart analyses. Such traditional services continue to be a preferred option for clients seeking more intimate or spiritual connections. These physical establishments typically operate in wellness centers, holistic shops, and independent astrology offices. The people seeking personal astrology guidance in areas like love, career, and personal growth, represents the largest group. This group is highly diverse, spanning all age groups but primarily consisting of younger generations who view astrology as a tool for self-reflection, identity, and navigating life's challenges. Many of these users turn to astrology for personalized advice in difficult or uncertain times, from understanding relationship dynamics to career decisions. At the same time, corporate or business clients are an emerging segment, using astrology for strategic decision-making, team-building, and leadership development. Companies are increasingly turning to astrologers for insights into company culture, choosing auspicious dates for launches, starting new business, buying properties and enhancing employee well-being. Considered in this report • Historic Year: 2019 • Base year: 2024 • Estimated year: 2025 • Forecast year: 2030

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Nikita Jabrela

Business Development Manager

Aspects covered in this report • Astrology Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Service Type • Astrological Consulting • Horoscope Forecasting Services • Numerology • Tarot Card Reading • Vedic Astrology (India-centric) • Western Astrology (Birth Charts) By Delivery Channel • Offline (Physical stores, astrologers) • Online Platforms and Apps

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By End User • Personal • Corporate/Business The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.