United Kingdom (UK) Non-Sugar Sweetener Market Research Report, 2028

The United Kingdom has seen a growing trend of health-conscious consumers seeking alternatives to sugar in their diets. Non-sugar sweeteners, especially those with zero or low-calorie options have become increasingly popular among individuals aiming to reduce their sugar intake and manage weight. The United Kingdom government has been actively promoting sugar reduction initiatives to address rising obesity rates and related health issues. As a result, food and beverage manufacturers in the United Kingdom have been reformulating their products to reduce sugar content, and non-sugar sweeteners play a crucial role in achieving these goals. Some non-sugar sweeteners have historical and cultural significance in the United Kingdom. For example, stevia has been used traditionally in some South American countries as a natural sweetener, and its adoption in the United Kingdom reflects a global cultural exchange in the culinary landscape. The United Kingdom implemented a sugar tax, known as the Soft Drinks Industry Levy, in April 2018. The tax applies to beverages with added sugar, encouraging manufacturers to reduce sugar content or switch to non-sugar sweeteners to avoid the tax. This policy has further contributed to the demand for non-sugar sweeteners in the beverage industry. Schools in the United Kingdom have been implementing healthy eating programs that promote the consumption of nutritious foods and beverages. Non-sugar sweeteners are used in school canteens and vending machines to offer healthier alternatives to sugary products. Celebrity endorsements and influencer marketing campaigns have played a role in promoting non-sugar sweeteners and sugar-free products as part of a healthy lifestyle. According to the research report "United Kingdom Non-Sugar Sweetener Market Research Report, 2028," published by Actual Market Research, the United Kingdom Non-Sugar Sweetener market is projected to reach market size USD 1.16 Billion by 2028. The link between high sugar consumption and dental issues, such as tooth decay and cavities, has led to a heightened focus on dental health in the United Kingdom. Non-sugar sweeteners, particularly those like xylitol known for their dental benefits, are increasingly used in oral care products and sugar-free chewing gums. The United Kingdom has an aging population, and as people age, they may become more health-conscious and seek products with reduced sugar content. Non-sugar sweeteners cater to the preferences of older consumers who want to maintain a healthier lifestyle. Shifts in consumer lifestyles, including busier schedules and on-the-go eating habits, have led to increased demand for convenient and healthier snack options, many of which are sweetened with non-sugar alternatives. The popularity of low-carb and ketogenic diets in the United Kingdom has led to an increased demand for products sweetened with non-sugar alternatives like stevia, which are compatible with these dietary plans. Ongoing research and development (R&D) efforts are leading to the introduction of novel sweeteners and sweetener blends in the market. These innovations aim to improve the taste profile, reduce aftertastes, and enhance the overall sweetness experience of non-sugar sweeteners. Some baby and toddler food products are using non-sugar sweeteners to provide a sweet taste without relying on added sugars, addressing concerns about early sugar exposure in children. Sugar-free beverages, including carbonated drinks, flavored waters, and ready-to-drink beverages, have become more prevalent in the UK market. Non-sugar sweeteners play a significant role in providing sweetness to these beverages without added sugars.

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The United Kingdom has a health-conscious population that is increasingly aware of the potential health risks associated with high sugar consumption. Natural sweeteners are perceived as healthier alternatives to traditional sugar, as they are often derived from plant-based sources and have zero or low-calorie content. The UK is experiencing a surge in plant-based diets and lifestyles, driven by environmental concerns, ethical considerations, and health preferences. Natural sweeteners sourced from plants, such as stevia, monk fruit, and erythritol; align well with the growing trend of plant-based eating. Natural sweetener manufacturers are positioning their products as solutions for sugar reduction, offering food and beverage manufacturers a viable way to meet sugar reduction targets set by the government and health organizations. Furthermore, Sugar alcohols, also known as polyols, are carbohydrates that provide sweetness with fewer calories than traditional sugar. They have a lower glycemic index, meaning they cause a slower and smaller increase in blood sugar levels, making them suitable for people with diabetes and those watching their calorie intake. Sugar alcohol-based products, such as sugar-free candies, gum, and low-calorie beverages, are widely available in retail stores and online platforms in Germany. The accessibility and visibility of these products contribute to their growing adoption. In addition, the market is segmented into High-Intensity Sweeteners, High Fructose Syrup, Low-Intensity Sweeteners based on type. High Fructose Syrup (HFS) is a liquid sweetener derived from corn syrup or sucrose. It is sweeter than sucrose (table sugar) and other non-sugar sweeteners, which means that smaller quantities of HFS can achieve the desired level of sweetness in food and beverages. This makes it an attractive option for manufacturers looking to achieve high sweetness levels in their products. The non-nutritive segment's expected highest market share. Non-nutritive sweeteners, also known as non-caloric sweeteners, provide sweetness without adding significant calories to the diet. They are highly attractive to health-conscious consumers looking to reduce their overall calorie intake, manage weight, or follow special dietary requirements. Non-nutritive sweeteners often provide functional benefits beyond sweetness. For example, certain non-nutritive sweeteners like aspartame and sucralose are stable under high-temperature processing, making them suitable for baked goods and other heat-treated products. In addition, the Nutritive segment's expected highest CAGR in the United Kingdom non-sugar sweetener market during the forecast period. The demand for natural and plant-based sweeteners is on the rise in the UK. Nutritive sweeteners like honey, maple syrup, and agave nectar are perceived as more wholesome and sustainable options compared to artificial sweeteners. Nutritive sweeteners find applications in a wide range of food and beverage products, including baked goods, breakfast cereals, desserts, and dressings. Their versatility makes them popular among food manufacturers looking to enhance taste and flavor in various product categories. The Cosmetics and Personal Care segment's expected highest CAGR in the United Kingdom non-sugar sweetener market during the forecast period. Non-sugar sweeteners are finding applications in skin care and anti-aging products. They can be used as natural sweetening agents in creams, lotions, and serums to enhance the product's texture and appeal to health-conscious consumers. Non-sugar sweeteners, such as brown sugar and honey, are used in body scrubs and exfoliants to provide gentle exfoliation and a sweet aroma, making these products more enticing to consumers. Non-sugar sweeteners are used in lip balms and lip care products to provide a pleasant taste without the need for added sugars or artificial sweeteners. In addition, the growing awareness of health and wellness among consumers has led to an increased demand for nutrition and health supplements. Consumers are seeking products that support their overall health, fitness, and immune function, and non-sugar sweeteners play a role in formulating healthier alternatives to traditional sugar-sweetened supplements.

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Kripa Shah

Senior Analyst

Considered in this report • Geography: United Kingdom • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • United Kingdom Non-Sugar Sweetener market with its value and forecast along with its segments • On-going trends and developments • Top profiled companies • Strategic recommendation By Source • Artificial • Sugar Alcohol • Natural

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By Type • High-Intensity Sweeteners • High Fructose Syrup • Low-Intensity Sweeteners By product Type • Non- Nutritive • Nutritive By Application • Food & Beverages (Bakery, Confectionery, Dairy, Juices, Functional Drinks, Carbonated Drinks) • Nutrition and Health Supplements • Pharmaceuticals • Cosmetics and Personal Care The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Non-Sugar Sweetener industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.