United Arab Emirates (UAE) Online Travel Market Research Report, 2028

The United Arab Emirates has one of the highest internet penetration rates in the world, with a tech-savvy population that actively uses the internet for various purposes, including travel planning and booking. The United Arab Emirates, particularly Dubai and Abu Dhabi, is a major global travel hub, attracting travelers from around the world. The culture of online travel is influenced by the international diversity of tourists and their varied travel preferences. Online travel platforms in the United Arab Emirates provide content in multiple languages, catering to the diverse expatriate and tourist populations. Arabic and English are the primary languages used for travel-related content. The United Arab Emirates is known for luxury and opulence, and this is reflected in its online travel culture. Online platforms offer a plethora of high-end accommodations, fine dining options, and luxury experiences for travelers seeking extravagance. Due to its status as a major business hub, business travel plays a significant role in the United Arab Emirates online travel culture. Online platforms provide services tailored to business travelers, including corporate bookings and business-class options. Given the United Arab Emirates central location and excellent air connectivity, online travel platforms cater to both international travel from the United Arab Emirates and outbound travel to destinations worldwide. The United Arab Emirates offers adventure tourism opportunities, including desert safaris, dune bashing, and skydiving. Online platforms promote these activities to thrill-seekers. The United Arab Emirates, being an Islamic country, caters to halal tourism by offering halal-certified hotels, restaurants, and travel experiences. Online platforms provide information on these options for Muslim travelers. Shopping is a major attraction in the United Arab Emirates, particularly in Dubai. Online travel platforms highlight shopping festivals, luxury malls, and discounts to attract shopping enthusiasts. The United Arab Emirates has a well-developed transportation infrastructure, including a network of modern airports, high-speed trains, and extensive road systems. Online platforms offer information on transportation options and booking services. The United Arab Emirates hosts numerous events and festivals throughout the year, such as the Dubai Shopping Festival and the Dubai International Film Festival. Online platforms promote these events and offer travel packages. According to the research report "United Arab Emirates Online Travel Market Research Report, 2028," published by Actual Market Research, the United Arab Emirates online travel market was valued more than USD 2.80 Billion in 2022. The United Arab Emirates has a tech-savvy population that actively uses digital platforms for various aspects of their lives, including travel planning and booking. This tech-savvy culture encourages the use of online travel services. The United Arab Emirates is a business and trade hub in the region, attracting a significant number of business travelers. Online platforms offer tailored services for corporate bookings, conferences, and exhibitions. The United Arab Emirates government has actively supported and promoted the tourism sector through various initiatives and policies. This includes investment in infrastructure, hosting global events, and offering incentives to attract tourists, all of which contribute to increased demand for online travel services. Online travel agencies in the United Arab Emirates offer a variety of digital payment solutions, including mobile wallets and payment gateways, to make the booking and payment process seamless for customers. Online travel agencies and travel tech startups in the United Arab Emirates are actively investing in the development of advanced travel technologies. This includes AI-driven chatbots for customer support, virtual reality (VR) for immersive destination previews, and blockchain for transparent and secure transactions. The wellness tourism sector is on the rise in the United Arab Emirates. Online travel agencies promote wellness retreats, spa getaways, and healthy dining options for travelers seeking rejuvenation and relaxation. Environmental sustainability is gaining momentum in the United Arab Emirates online travel culture. Travel platforms promote eco-friendly accommodations, tours, and activities to meet the preferences of eco-conscious travelers.

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The United Arab Emirates has invested in high-speed rail networks, such as the Dubai Metro and Etihad Rail, which enhance transportation within the country. Travelers use online platforms to plan and book their rail journeys. Major cities like Dubai and Abu Dhabi have well-developed public transportation systems, including buses, trams, and the Dubai Metro. Online platforms offer information and ticketing services for these modes of transportation. United Arab Emirates airports offer VIP and premium services for travelers seeking a luxurious and hassle-free airport experience. These services, including fast-track immigration and personalized assistance, can be booked online. Furthermore, Many businesses in the United Arab Emirates have corporate travel policies that encourage or require employees to book through designated corporate booking tools or websites. These tools are typically accessed through laptops and desktops for compliance and reporting purposes. TMCs, which handle travel arrangements for businesses, often use desktop applications to manage bookings, expenses, and reporting. Business travelers working with TMCs are more likely to have their travel arrangements made via desktop devices. Travelers organizing group trips, conferences, or events in the United Arab Emirates often use desktop devices to make bulk bookings for flights, accommodations, and transportation services. In addition, OTAs simplify the process of comparing different travel options. Travelers can easily assess factors like prices, flight durations, layovers, and hotel ratings, enabling them to tailor their itineraries to their preferences. Leading OTAs in the United Arab Emirates have developed user-friendly mobile apps and mobile-responsive websites. Travelers can search for and book travel services on their smartphones and tablets, promoting on-the-go bookings. Considered in this report: • Geography: United Arab Emirates • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • United Arab Emirates Online Travel market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Kripa Shah

Senior Analyst

By Service Type • Transportation • Travel Accommodation • Vacation Packages • Others (Travel Insurance, Visas and passport services, Currency Exchange Services, Travel spa and wellness services, Travel gear and gadgets, etc.) By Device • Laptop/Desktop Devices • Mobile Devices By Mode of Booking • Online Travel Agencies (OTAs) • Direct Travel Suppliers

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The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Travel industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.