United Arab Emirates (UAE) Cider Market Research Report, 2028

The United Arab Emirates (UAE) cider sector is still in its infancy, although recent years have seen encouraging growth. Cider is becoming more and more popular as a substitute for alcoholic beverages among both locals and foreigners. Cider is gaining popularity as customers look for novel and varied drinking experiences, despite the market still being modest in comparison to other alcoholic beverages. There are numerous national and international brands of cider available in the UAE market. There is a good selection of international cider brands with a wide range of tastes and styles, especially from the UK and Europe. Additionally developing locally are breweries and cider makers that offer distinctive and specialised products. Alcohol use in the UAE is limited to specific locations, such as legally permitted bars, restaurants, and clubs, according to cultural and religious customs. These places offer regulated settings where people can consume alcoholic beverages, including cider while abiding by regional laws. the cosmopolitan climate of the UAE and the sizeable ex-pat population add to the variety of the cider market. The native Emirati population as well as the foreign residents of the nation have their preferences and tastes catered to in the market. In moderation and in accordance with responsible drinking guidelines, cider is frequently connected with social events. It is frequently eaten during notable events, parties, and festive occasions, bringing people together to share pleasant memories. According to the research report "United Arab Emirates Cider Market Research Report, 2028," published by Actual Market Research, The Unites Arab Emirates cider market is expected to grow at above 5.70% CAGR from 2023 to 2028. The expatriate community in the UAE has played a crucial role in driving the demand for cider. Expatriates from cider-drinking countries bring their preferences and consumption habits to the UAE, contributing to the market's growth. Cider brands in the UAE often introduce unique flavor profiles to cater to the local palate. These flavors may incorporate local fruits, spices, or botanicals, offering a distinct taste experience that combines both international and local elements. in line with the UAE's climate and cultural traditions, cider brands often introduce seasonal offerings tailored to specific occasions. For example, limited-edition flavors or packaging may be introduced during festive periods like Ramadan or the winter holiday season. Cider in the UAE has captured the interest of consumers who may not typically consume alcoholic beverages. Its lower alcohol content, fruit-forward flavors, and refreshing nature make it an appealing option for those seeking a lighter and more approachable alcoholic beverage.

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In the UAE cider market, apples and pears continue to be the most popular flavours. These traditional tastes provide a dependable and energising flavour. Mango, strawberry, and mixed berry fruit-infused ciders have become popular in addition, giving conventional cider flavours a tropical and fruity twist. The most popular product category for cider in the United Arab Emirates is often sweet or semi-sweet cider. This is consistent with consumers' preference for drinks with a well-balanced sweetness and fruity flavour profile. Ciders with a lower alcohol concentration, such as those with an ABV (alcohol by volume) of between 4% and 6%, are frequently preferred. Ciders in cans are particularly well-liked in the UAE in terms of packaging. Cans are great for outdoor activities, picnics, and social gatherings because they are convenient, strong, and portable. Ciders in 330ml and 500ml cans are typically offered, giving customers the option of a single serving. Specialised liquor stores, bars, restaurants, hotels, and internet marketplaces are among the most popular distribution outlets for cider in the UAE. Retail customers and the hospitality industry can choose from a variety of cider brands and flavours at authorised liquor stores. Important outlets that offer social and dining environments for customers to enjoy cider include bars, restaurants, and hotels. Online stores also make it simple to order cider for delivery to your home. It's vital to remember that according to UAE alcohol sales laws, cider cannot be purchased at standard supermarkets or convenience stores. Leading brands of cider in the UAE include Strongbow, known for its assortment of apple-based beverages, Magners, with its crisp apple cider, Kopparberg, which offers beverages with fruit infusions like strawberry and lime, and Rekorderlig, which offers beverages with flavours like pear and wild berries. These brands are created by the corresponding businesses, each of which is a major player in the world cider market. In the United Arab Emirates, cider is distributed through specialised liquor stores, pubs, restaurants, hotels, and internet marketplaces. While bars and restaurants allow on-site consumption, licenced liquor stores are the main sale routes. The ease of home delivery is offered by online platforms and some hotels' beverage menus that provide cider. The UAE has implemented strict regulations on alcohol advertising and promotion. Brands must comply with guidelines to ensure responsible marketing practices and avoid targeting underage or vulnerable individuals. These regulations aim to balance cultural sensitivities and the availability of alcoholic beverages in a controlled and responsible manner. While the demand for cider is growing, the cultural preference for other beverages, such as spirits and wine, can present a challenge. Educating consumers about the unique qualities and flavors of cider may be necessary to drive further adoption. The UAE has a diverse and expanding consumer base, including both locals and expatriates. This presents an opportunity to tap into different demographics and cater to a wide range of preferences and tastes. Introducing unique flavors, blends, and packaging formats can help cider brands stand out in the market. The UAE consumers are open to new experiences, providing an opportunity for cider producers to innovate and differentiate their offerings. Introducing unique flavors, blends, and packaging formats can help cider brands stand out in the market. The UAE consumers are open to new experiences, providing an opportunity for cider producers to innovate and differentiate their offerings. The UAE is a popular tourist destination, attracting visitors from around the world. Collaboration with hotels, bars, and restaurants to promote and serve cider can enhance visibility and expand market reach.

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Kripa Shah

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Considered in this report • Geography: United Arab Emirates • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • United Arab Emirates cider market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Hard Cider • Dry Cider • Soft Cider • Sweet Cider • Others

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By Packaging Type • Glass Bottles • Plastic Bottles • Aluminium Cans By Flavour • Apple Base • Flavoured Ciders By Source • Conventional • Organic By Distribution Channel • On-trade • Off-trade The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the cider industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.