United Arab Emirates (UAE) Baking Ingredients Market Research Report, 2028

The UAE, known for its cosmopolitan cities and multicultural society, has embraced a wide range of baking traditions and flavours from around the world. Emirati cuisine itself has a rich heritage of traditional baked goods, such as Khameer (a type of bread), chebab (pancakes), and various pastries infused with local flavours like dates, saffron, and cardamom. These traditional Emirati baked goods continue to be cherished and are often prepared using authentic ingredients and techniques. At the same time, the UAE's baking ingredient culture has been greatly influenced by international cuisines and global baking trends. Residents and visitors in the UAE have access to a wide variety of baking ingredients sourced from different parts of the world. This includes a range of flours, sugars, leavening agents, flavourings, and other essentials needed to recreate recipes from diverse culinary traditions. The UAE's cosmopolitan cities, such as Dubai and Abu Dhabi, are home to a vibrant baking community. The rise of specialty bakeries, artisanal bakeries, and home baking enthusiasts has contributed to the popularity of baking ingredients. These individuals and businesses often experiment with unique flavour combinations, innovative recipes, and creative uses of baking ingredients, leading to a dynamic and evolving baking culture. Arabic gum, also known as gum arabic, is a common ingredient used in UAE baking. It is a natural gum derived from the sap of the Acacia tree and is used as a stabiliser, thickener, and emulsifier in various baked goods. Camel milk is gaining popularity as an alternative ingredient in UAE baking. It is known for its nutritional benefits and unique taste. Camel milk can be used in recipes in place of cow's milk, adding a distinctive flavour and richness. According to the research report "United Arab Emirates Baking Ingredients Market Research Report, 2028," published by Actual Market Research, The United Arab Emirates Baking Ingredients Market was valued at above USD 43.32 Million in 2022. In the UAE baking ingredients market, there is a demand for a variety of baking ingredients beyond baking powder and mixes. Oils, fats, and shortenings are essential components used in baking to provide moisture, texture, and flavour to baked goods. Options like vegetable oil, butter, and margarine are commonly used. Emulsifiers play a vital role in baking by stabilising and improving the texture of baked goods. They help create a smooth and uniform structure, especially in products like cakes, pastries, and bread. The market is likely to grow during the forecasted period. Fibre is also gaining popularity in the baking industry as consumers seek healthier options. It can be added to bread, cookies, and muffins to increase their nutritional value and promote digestive health. By form type, the market is segmented into dry and liquid. Dry ingredients, such as flour, sugar, baking powder, spices, and various powders or granules, are widely used in baking. They are convenient to store, measure, and incorporate into recipes. Dry ingredients provide structure, texture, and flavour to baked goods. They are commonly used in recipes for cookies, cakes, bread, and pastries. It holds a significant market in the country. Nevertheless, Liquid ingredients, such as water, milk, oils, extracts, and syrups, are also essential in baking. They contribute to the moisture, richness, and flavour of baked goods. The market is likely to rise in the near future. The UAE hosts various baking events and competitions, such as the Emirates Salon Culinaire, Dubai World Hospitality Championship, and Taste of Abu Dhabi, providing platforms for bakers to showcase their skills and creativity. Additionally, national and regional baking competitions are organized by culinary associations and schools, contributing to the vibrant baking scene in the UAE. In the country, major brands dominate the baking ingredient market. Al Baker, BakeMate, and Dr. Oetker offer a diverse range of baking ingredients and mixes, while Wilton provides baking tools and decorations. CSM Bakery Solutions and Hoda Holding are trusted suppliers of a wide array of baking ingredients. These brands, available in supermarkets and specialised baking stores, cater to the needs of both professional bakers and home baking enthusiasts in the UAE. Large retail chains such as Carrefour, Lulu Hypermarket, and Spinneys offer a wide range of baking ingredients in their dedicated baking aisles. Specialised stores like Tavola, The Bake Shop, and Sweet Scape provide a comprehensive selection of baking ingredients, tools, and equipment for both professionals and home bakers. For commercial establishments and professional bakeries, there are wholesale suppliers like Chef Middle East and Global Food Industries that cater to bulk orders of baking ingredients. Furthermore, E-commerce platforms like Amazon.ae, Noon, and DesertCart offer the convenience of purchasing baking ingredients online and having them delivered to the doorstep. The UAE relies heavily on imports for baking ingredients, which can lead to intense competition among local and international brands. Local manufacturers face the challenge of competing with imported products that may have lower prices or an established brand reputation. Compliance with food safety and labelling regulations is crucial for baking ingredient manufacturers and suppliers in the UAE. Keeping up with regulatory requirements, obtaining necessary certifications, and ensuring product quality and safety can be challenging and time-consuming. Consumers in the UAE are increasingly seeking premium and artisanal baking ingredients that offer unique flavours, high quality, and specialised characteristics. This includes specialty flours, gourmet extracts, unique flavours, and high-end chocolate. The UAE market is witnessing a surge in innovative baking ingredients, such as plant-based alternatives, functional ingredients, and novel flavours. Manufacturers are continuously introducing new products to cater to evolving consumer preferences and enhance the baking experience. With the growing popularity of home baking, there is a demand for convenient and easy-to-use baking ingredients, including pre-mixed baking mixes, ready-to-use fillings, and decorating kits. Convenience-focused products save time and effort for home bakers. Consumers are seeking personalised baking experiences, and ingredient manufacturers are offering customization options to meet this demand. This includes pre-measured baking mixes, DIY kits, and the ability to personalise ingredients based on dietary preferences, flavour profiles, and specific baking needs.

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Considered in this report: • Geography: United Arab Emirates • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • United Arab Emirates Baking Ingredients Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type: • Baking powder and mixes • Leavening agents • Oils, fats, and shortenings • Emulsifiers • Enzymes • Starch • Fiber • Preservatives • Colors & flavors • Sweetners • Others

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Kripa Shah

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By Application: • Bread • Cookies & Biscuits • Rolls & Pies • Cakes & Pastries • Others (Waffles, Brownie, Crackers, Tart, Croissants, Pancakes, Donuts, etc) By Form: • Dry • Liquid The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

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Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to baking ingredients industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.