United Kingdom (UK) Air Freshener Market Research Report, 2028

Many people in the UK value excellent air quality and hygiene, and there are a variety of steps that individuals and organisations may take to accomplish this. Air fresheners can assist to reduce unwanted odours and create a more pleasant and welcoming environment as part of this endeavour. But, it is also crucial to realise that certain types of air fresheners may pose health and environmental risks. Certain air fresheners include chemicals that can add to indoor air pollution, and in some people, continuous exposure to particular air fresheners can cause irritation or other health problems. As a result, there is an increasing interest in natural and eco-friendly air freshener choices in the United Kingdom, as well as initiatives to enhance overall indoor air quality. Increased ventilation, the use of air purifiers, and the avoidance of other possible causes of indoor air pollution, such as smoking or lighting candles, may be included. While many individuals in the UK use air fresheners as part of their hygiene and air quality efforts, there is rising awareness of the possible hazards connected with these products, as well as a growing interest in more sustainable and health-conscious alternatives.

According to the research report “UK Air Freshener Market Research Report, 2028," published by Actual Market Research, the market is expected to add USD 186.56 Million in the upcoming period, 2023–2028. Based on the product type (Sprays/Aerosols, Gel Air Freshener, Electric Air Freshener, Candle Air Freshener, Others) (AC Vent, Block, Evaporative Diffusers, Ultrasonic Diffusers, Aroma Beads, Potpourri, Incense, etc.). Personal tastes and societal trends might influence which varieties are most popular. The following are some of the most frequent types of air fresheners used in the UK: Aerosol sprays are pressurized cans that spray or mist scented chemicals into the air. Plug-ins is electric gadgets that plug into a wall socket and emit a steady stream of scented oils or gels. Reed diffusers are little glass bottles that hold fragrant oils that are absorbed by reeds and released into the air. Scented candles include fragrant oils or other smells that are emitted into the air when the candle is lit. Spray air freshener is dominated in the UK air freshener market.

In the UK, there are many different varieties of air freshener fragrances, and the most popular scents might change based on personal tastes, cultural trends, and other reasons. Yet, some of the most popular air freshener smells in the UK are: Lavender: A popular aroma for air fresheners in the UK, lavender is known for its calming and relaxing characteristics. Citrus smells, such as lemon, lime, and grapefruit, are also popular in air fresheners in the United Kingdom. These fragrances are frequently connected with cleanliness and freshness. Vanilla: Vanilla is a pleasant and soothing aroma that is frequently used in air fresheners in the United Kingdom, particularly in homes. Ocean smells, such as sea breeze or ocean mist, are popular in air fresheners in the United Kingdom. These smells are frequently linked with relaxation and freshness. Floral smells, such as rose, jasmine, and lily of the valley, are also used in air fresheners in the United Kingdom, especially in more feminine or romantic situations.

Air fresheners are made in the United Kingdom by a number of firms. Some of the most prominent air freshener makers in the UK are: Reckitt Benckiser is a British multinational corporation that manufactures a variety of consumer goods, including air fresheners under the trademarks Air Wick and Ambi Pur. Procter & Gamble: An American multinational corporation that manufactures a variety of consumer goods, including air fresheners under names such as Febreze. SC Johnson & Johnson: This is an American multinational corporation that manufactures a variety of household cleaning and air care products, including air fresheners under the Glade brand. Yankee Candle: An American firm that manufactures scented candles and other fragranced items such as air fresheners. Aromatize is a UK-based firm that manufactures scented candles and home fragrance items such as air fresheners under the trademarks Ashleigh & Burwood and Wax Lyrical. Neutradol is a UK-based firm that manufactures air fresheners and odour neutralizers. These are just a handful of the numerous firms in the UK that produce air fresheners. The UK air freshener industry is very competitive, with customers able to select from a wide choice of goods and brands based on their tastes and needs.

In the United Kingdom, there are numerous prominent air freshener brands. Air Wick, Febreze, Glade, Yankee Candle, Ambi Pur, and Neutradol are some of the most well-known and extensively used air freshener brands in the UK. These are just a few examples of popular air freshener brands in the United Kingdom. There are other additional brands and products on the market, and users may select from a variety of perfumes, formats, and price points according on their preferences and needs.

Considered in this report
• Geography: UK
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• UK Air Freshener market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Application
• Residential
• Commercial
• Automotive
• Others

By product Type
• Sprays/Aerosols
• Gel Air freshener
• Electric Air freshener
• Candle Air freshener
• Others (AC Vent, Block, Evaporative Diffusers, Ultrasonic Diffusers, Aroma Beads, Potpourri, Incense, etc.)

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online markets
• Others(Pharmacies, Specialty Stores and B2B)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Freshener market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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