United Arab Emirates (UAE) Sports Nutrition Market Research Report, 2028

Due to rising health concerns and a shift in lifestyle in the UAE, health clubs and fitness facilities have seen consistent expansion over the past several years. The demand for athletic nutrition products in the UAE has increased as a result of rising health consciousness and the need for proper nutritional content in food. An increase in the number of middle-aged and elderly people participating in sports has further fueled the growth of the sports nutrition industry in the United Arab Emirates. Moreover, a significant increase in the number of casual or recreational users, professional bodybuilders, and athletes, along with the increasing number of young people opting for sports as their career is contributing positively to the market’s growth. The UAE, known for its opulent lifestyle and state-of-the-art fitness facilities, has become a hub for athletes, fitness enthusiasts, and health-conscious individuals who are seeking optimal nutrition to support their physical endeavors. This flourishing market offers a wide range of sports nutrients, including protein powders, energy drinks, amino acids, vitamins, and minerals, all tailored to meet the specific nutritional requirements of athletes and fitness enthusiasts. With a commitment to providing innovative and effective products, coupled with a growing awareness of the importance of proper nutrition for athletic performance, the sports nutrients market in the UAE is poised for continued growth and presents a lucrative opportunity for both domestic and international players in the industry. One of the key elements supporting the UAE's sports nutrition market is the rising number of people choosing sports as a vocation, which coincides with the expansion of health and fitness facilities. According to the research report "UAE Sports Nutrition Market Research Report, 2028," published by Actual Market Research, the UAE Sports Nutrition market is anticipated to add USD 82 Million from 2023 to 2028. UAE hosts numerous international sports and fitness events, including marathons, triathlons, cycling races, and bodybuilding competitions. These events attract athletes, fitness enthusiasts, and visitors from around the world, creating a demand for sports nutrition products. The presence of such events drives the availability and visibility of sports nutrition products in the market. The UAE is home to a diverse population, with residents from various countries and cultures. This diversity has influenced the sports nutrition market, leading to a wide range of product preferences and variations to cater to different dietary requirements and cultural preferences. The market offers a mix of international brands and locally produced products, ensuring a diverse product portfolio. The UAE has a significant Muslim population, and halal certification is a critical consideration for many consumers. Halal certification ensures that the sports nutrition products comply with Islamic dietary laws, making them permissible for consumption by Muslims. Many sports nutrition brands in the UAE obtain halal certification to cater to this consumer segment. The incorporation of functional ingredients in sports nutrition products is a noticeable trend in the UAE. Consumers are looking for products that not only support their athletic performance but also provide additional health benefits. Ingredients like adaptogens, antioxidants, probiotics, and collagen are being included in sports nutrition formulations to enhance recovery, boost immunity, and support overall well-being. Due to the fast-paced lifestyle in the UAE, convenience is a significant factor driving the sports nutrition market. There is a preference for on-the-go formats such as ready-to-drink protein shakes, protein bars, and single-serve sachets. These portable options allow consumers to easily incorporate sports nutrition into their busy schedules without compromising their fitness goals.

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Based on product type, market is bifurcated into Sports Supplements (Tablet and Capsules), Sports Drinks, Sports Foods (Protein Bars, Energy Bars, Gels, etc.) and Powder. Among them Powder product is widely consumed as sports nutrition and is dominating the market in UAE as well. Powdered sports nutrition products generally have a longer shelf life compared to ready-to-drink alternatives. This makes them more suitable for distribution and storage in the UAE, where high temperatures and humidity can affect the stability and quality of liquid-based products. Powdered products can withstand such conditions better and maintain their effectiveness over a longer period. The UAE has been investing in developing local manufacturing capabilities, including powder production facilities. This has led to increased availability and variety of powdered sports nutrition products in the market. Local production helps reduce costs, improve supply chain efficiency, and ensures a steady supply of products to meet the growing demand. Powdered sports nutrition products allow for customization and versatility. Consumers can adjust the dosage and mix different powders to create personalized blends that meet their specific goals and requirements. This flexibility in formulation and customization appeals to individuals who want to tailor their nutrition to their unique needs, whether it's muscle building, recovery, or overall wellness. The raw material type of the market includes, animal based, plant based and mixed. Animal based raw material is most commonly used for manufacturing of sports nutrition products in UAE and is leading the market of UAE with significant market share. The majority of the population in UAE follows a meat-based diet. This means that there is a large demand for animal-based protein sources, such as whey protein and casein. The UAE is a major producer of livestock, such as cows, sheep, and goats. This means that there is a ready supply of animal-based raw materials for the production of sports nutrition products. Furthermore, there is a growing demand for sports nutrition products in UAE. This is due to the increasing popularity of fitness and bodybuilding in the country. Many consumers believe that animal-based protein sources are more effective than plant-based protein sources for building muscle and improving athletic performance. Based on distribution market is divided into Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online/E-Commerce/Internet Retailing, Drugstores and Pharmacies, and Other Distribution Channels (Health food Shops, Direct Selling, etc.).The online channel is leading the market in UAE. Some of famous online channel in UAE that distributes sports nutrition products includes, Amazon.ae, iHerb, Nutrition Station, Muscle & Strength and Muscle & Strength. Considered in this report: • Geography: UAE • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Kripa Shah

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Aspects covered in this report: • UAE Sports Nutrition market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type: • Sports Supplements (Tablet and Capsules) • Sports Drinks • Sports Foods (Protein Bars, Energy Bars, Gels, etc.) • Powder By Raw Material Type: • Animal Based • Plant Based • Mixed

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By Distribution Channel: • Supermarkets and Hypermarkets • Specialty Stores • Convenience Stores • Online/E-Commerce/Internet Retailing • Drugstores and Pharmacies • Other Distribution Channels (Health food Shops, Direct Selling, etc.) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sports Nutrition industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.