UAE Personalized Gift Market Research Report, 2029

The personalized gift market in the UAE is a rapidly growing sector, reflecting the country's rich cultural heritage and the increasing demand for unique and meaningful presents. Imagine strolling through a bustling market in Dubai, where each stall is adorned with bespoke treasures crafted with meticulous care. From intricately engraved jewelry that captures cherished memories to custom photo books that chronicle life's precious moments, personalized gifts in the UAE are all about adding a personal touch to the art of gifting. The market thrives on the joy of creating something truly special, with consumers seeking out unique items that go beyond the ordinary. The personalized gift market in the UAE has evolved significantly over the years, driven by the country's rich cultural heritage and the increasing demand for unique and meaningful presents. Historically, gifting has always been an integral part of Emirati culture, with traditional items like perfumes, textiles, and jewellery being popular choices1. The market saw a substantial boost with the rise of e-commerce and social media, which made personalized gifts more accessible and popular. Regulatory policies in the UAE, such as Law No. (14) of 2017, regulate endowments and gifts, ensuring that gifting practices align with cultural and legal standards. Additionally, the Central Bank of the UAE has guidelines on gifts and entertainments to prevent undue influence in financial transactions. These regulations help maintain the integrity and cultural significance of gifting in the UAE while supporting market growth and consumer protection. According to the research report "UAE Personalized Market Research Report, 2029," published by Actual Market Research, the UAE Personalized Market is anticipated to grow at more than 9.96% CAGR from 2024 to 2029. The personalized gift market in the UAE is experiencing significant growth, driven by the region's rich cultural heritage of gifting, high disposable income, and a growing preference for unique, customized gifts. The market is fuelled by the increasing number of occasions such as birthdays, anniversaries, corporate events, and religious festivals. Key players in this market include Hallmark, The Gift Box, The Dubai Mall, Virgin Megastore, Ferns N Petals, and JOI Gifts, among others. The trend towards personalized gifts is further supported by the rise of e-commerce and digital platforms, making it easier for consumers to design and order customized products. Additionally, the corporate gifting culture and the high-working-class population contribute to the market's expansion.

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The personalized gift market in the UAE is a vibrant and diverse landscape, offering a wide array of products tailored to individual preferences and occasions. Personalized clothing includes custom t-shirts, hoodies, and jackets, often adorned with unique designs, names, or messages. Personalized accessories encompass items like engraved jewelry, custom phone cases, and monogrammed bags, which add a personal touch to everyday items. Personalized chocolates and chocolate platters are popular for gifting, with options for custom packaging and unique flavor combinations. Personalized photo gifts such as custom photo books, frames, and wall decorations allow individuals to preserve and showcase cherished memories in a creative way. Personalized diaries and desk accessories include custom notebooks, planners, and office supplies, perfect for both personal use and corporate gifting. Personalized gifts for kids feature items like custom toys, clothing, and educational materials, making them ideal for birthdays and special occasions. The market is driven by a desire for unique and meaningful gifts, with consumers valuing the thought and effort put into personalized items. Key players in the market include companies like Etsy, Redbubble, Shutterfly, and Moonpig, which offer a wide range of customizable products. The rise of e-commerce and social media has further fueled the growth of the personalized gift market, providing consumers with easy access to a variety of options and enabling businesses to connect directly with their customers. Overall, the personalized gift market in the UAE is characterized by its focus on creativity, quality, and personalization, catering to the diverse needs of consumers looking to make a lasting impression with their gifts. The distribution segment for personalized gifts in the UAE is a dynamic and multifaceted landscape, encompassing both online and offline channels. Online distribution has seen exponential growth, driven by the convenience of e-commerce platforms like Amazon UAE, Souq.com, and Etsy, which offer a vast array of customizable products. These platforms provide detailed product descriptions, customer reviews, and easy home delivery, making them a preferred choice for many consumers1. Offline distribution remains significant, with specialty stores, department stores, and gift shops offering personalized gifts that cater to specific tastes and occasions. Retailers like Carrefour, Lulu Hypermarket, and Dubai Mall provide a tactile shopping experience, allowing customers to see and feel the products before purchasing. Additionally, pop-up shops and market fairs are popular for personalized gifts, offering unique, one-of-a-kind items that are perfect for special occasions. The combination of online and offline distribution channels ensures that consumers have access to a wide range of personalized gift options, catering to their specific needs and preferences1. This diverse distribution landscape supports the growth of the personalized gift market in the UAE, providing consumers with the flexibility to shop in a way that best suits them. The end-user segment for personalized gifts in the UAE is diverse and multifaceted, catering to a wide range of preferences and occasions. Individual consumers are the primary end-users, often seeking unique and meaningful gifts for personal milestones such as birthdays, anniversaries, weddings, and holidays. These consumers value thoughtfulness and personal connection, leading to high demand for customized items like engraved jewelry, personalized photo books, and monogrammed accessories. Corporate clients also play a significant role, using personalized gifts for employee recognition, client appreciation, and corporate events. Items such as custom-branded office supplies, luxury gift sets, and personalized stationery are popular choices in this segment, helping businesses strengthen relationships and enhance brand loyalty. Parents and families form another crucial group, frequently looking for personalized gifts for children’s milestones like birthdays, graduations, and religious ceremonies. Products such as custom toys, personalized clothing, and bespoke educational materials are highly sought after for their ability to create lasting memories and mark special occasions. Additionally, friends and colleagues often exchange personalized gifts to foster connections and show appreciation during holidays, farewells, and other celebrations. The growing interest in sustainability has influenced all end-user segments, with consumers and businesses alike gravitating towards eco-friendly and locally sourced materials for personalized gifts. E-commerce platforms have further facilitated the accessibility of personalized gifts, providing a vast selection of customizable products, detailed descriptions, and user-friendly interfaces that cater to the diverse needs of consumers.

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Nikita Jabrela

Business Development Manager

Considered in this report • Geography: Global • Historic Year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Global Personal Gifting Market with its value and forecast along with its segments • Region & country wise Personal Gifting market analysis • Application wise Personal Gifting distribution • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Type • Non-photo Personalized Gifts • Photo Personalized Gifts

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By Distribution Channel • Online • Offline By End User • Women • Unisex • Men The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.