UAE Personal Care Wipes Market Research Report, 2027

Personal care wipes, also known as wet wipes or moist towelettes, are disposable sheets that are pre-moistened with a solution designed for personal hygiene purposes. They are widely used for cleansing and refreshing the skin, as well as for various other personal care applications. In the United Arab Emirates (UAE), personal care wipes have gained significant popularity due to their convenience, effectiveness, and versatility. Personal care wipes in the UAE are available in a wide range of types and variants to cater to different needs and preferences. These include baby wipes, facial wipes, feminine hygiene wipes, body wipes, and intimate wipes, among others. They are commonly used for cleansing the face, removing makeup, refreshing the body, and maintaining personal hygiene, especially when water and soap are not readily available. The UAE market offers a diverse selection of personal care wipe brands, both local and international, providing consumers with a range of choices. These wipes are typically infused with gentle cleansing agents, moisturizers, and fragrances, formulated to be gentle on the skin and suitable for daily use. In recent years, there has been an increasing focus on sustainability and eco-friendly alternatives in the UAE. As a result, there is a growing demand for biodegradable and environmentally friendly personal care wipes made from sustainable materials. The market for personal care wipes in the UAE is driven by factors such as rising disposable income, busy lifestyles, and a preference for convenient hygiene solutions. Additionally, the UAE's thriving tourism industry, which attracts millions of visitors each year, contributes to the demand for personal care wipes as traveller’s seek portable and hygienic options during their stay. According to the research report "United Arab Emirates Personal Care Wipes Market Research Report, 2027," published by Actual Market Research, The United Arab Emirates Personal Care Wipes Personal Care Wipes Market is expected to grow at above 6.77% CAGR from 2021 to 2027. The UAE government, through various regulatory bodies such as the Emirates Authority for Standardization and Metrology (ESMA), establishes and enforces standards for personal care wipes. These standards cover aspects such as product safety, quality, labelling requirements, and compliance with international guidelines. Manufacturers and importers are required to adhere to these standards to ensure consumer safety and product integrity. Personal care wipes need to undergo product registration and obtain necessary licenses before they can be sold in the UAE market. The government ensures that manufacturers and distributors comply with registration and licensing procedures to guarantee the quality and safety of personal care wipes available to consumers. The UAE government takes measures to protect consumer rights and interests. Consumer protection agencies work to address any complaints or issues related to personal care wipes, ensuring that consumers have access to safe and reliable products. Authorities monitor the market to prevent the sale of counterfeit or substandard personal care wipes. The government's contribution in the UAE personal care wipes industry focuses on ensuring the safety, quality, and integrity of the products available in the market. Through regulatory standards, licensing procedures, consumer protection measures, and market surveillance, the government plays a vital role in maintaining a trustworthy and reliable personal care wipes market in the UAE.

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In the United Arab Emirates (UAE), personal care wipes are widely available through various distribution channels, including both online and offline retailers. Major supermarket chains such as Carrefour, Lulu Hypermarket, and Spinneys often stock a variety of personal care wipes from different brands. Pharmacies like Boots, BinSina, and Al-Dawaa Pharmacy, as well as health stores such as Holland & Barrett, carry personal care wipes as part of their product range. E-commerce platforms like Amazon. ae, noon.com, and Souq.com (now part of Amazon) offer a wide range of personal care wipes and deliver them directly to customers' doorsteps. There are also wholesale distributors in the UAE that supply personal care wipes to smaller retailers, spas, salons, and hospitality establishments. These distributors may include companies like Bin Saeed Group, Al Maya Group, and Jaleel Holdings. Specialty stores focusing on baby care products, beauty, and cosmetics, or organic/natural products often stock personal care wipes that cater to specific customer preferences and needs. The manufacturer of personal care wipes market in UAE is Johnson and Johnson Middle East FZ-LLC, Arabian Wet Wipes, Emirates Wet Wipes FZCO, Quality Wipes, Sterling Wipes LLC, Care Wet Wipes, and Cool & Cool. Bamboo-based wipes are popular in the UAE due to their sustainability and eco-friendliness. Bamboo is a fast-growing plant that requires fewer resources and less water compared to other plants used for fiber production. Organic cotton wipes are also widely used in the UAE as they are made from cotton that is grown without the use of synthetic pesticides or fertilizers. Organic cotton is considered more sustainable and environmentally friendly than conventionally grown cotton. Biodegradable and compostable wipes have gained popularity in the UAE due to their reduced impact on the environment. These wipes are designed to break down naturally over time, minimizing their contribution to landfill waste. Wipes made from plant-based fibers such as wood pulp or cellulose are used in the UAE. These fibers are renewable and biodegradable, making them environmentally friendly alternatives to wipes made from synthetic materials. They are often free from harsh chemicals and suitable for sensitive skin. The UAE government has been actively promoting sustainability initiatives, including reducing single-use plastics. This places pressure on manufacturers and suppliers to develop and promote eco-friendly alternatives that align with the country's sustainability goals. Understanding and catering to the specific preferences and cultural considerations of the UAE market can be crucial. The UAE has a diverse population, including locals and expatriates from various backgrounds. Manufacturers need to consider factors such as fragrance preferences, suitability for different skin types, and cultural sensitivities to ensure their products resonate with the target consumers. Price sensitivity among consumers in the UAE can pose challenges for personal care wipes manufacturers and distributors. Consumers in the region may have varying purchasing power, and balancing competitive pricing with maintaining product quality and meeting sustainability criteria can be a challenge.

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Kripa Shah

Senior Analyst

The emphasis on sustainability and eco-friendly products is expected to continue shaping the personal care wipes market in the UAE. As consumers become more environmentally conscious, there is a growing demand for eco-friendly and biodegradable wipes. Manufacturers that can offer sustainable options and effectively communicate their environmental initiatives are likely to gain a competitive edge. The ongoing focus on health and hygiene, particularly in the wake of the COVID-19 pandemic, is likely to influence the personal care wipes market in the UAE. The demand for wipes with antibacterial or disinfectant properties may continue as consumers prioritize cleanliness and hygiene practices. Wipes designed for specific applications, such as hand sanitizing wipes or surface disinfecting wipes, may see increased demand. The personal care wipes market in the UAE may also be influenced by global market trends. Consumer preferences and innovations observed in other markets worldwide can impact product offerings and consumer expectations in the UAE. Manufacturers that stay abreast of global trends and adapt their strategies accordingly may thrive in the evolving market landscape. Considered in this report • Geography: UAE • Historic year: 2017 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • UAE Personal Wipes Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By product type • Baby wipes • Facial and Cosmetic wipes • Hand and body wipes • Flushable wipes • others By Sales Channel • pharmacy and drug store • hyper market and super market • traditional retail • online stores The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the personal care wipes industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.