UAE Personal Care Wipes Market Research Report, 2030

The personal care wipes market in the UAE has seen substantial growth, driven by rising awareness around hygiene and convenience. Baby wipes remain the largest product category, as they are essential for parents looking for skin-friendly and hypoallergenic options for their infants. The demand for wipes formulated with natural ingredients such as aloe vera, chamomile, and calendula is particularly high, as consumers increasingly favor organic products free from harmful chemicals. Another prominent segment is facial wipes, particularly those designed for makeup removal, skin hydration, and general cleansing. Given the hot climate of the UAE, these wipes provide a quick and effective way to refresh the skin. Hand and body wipes have become a staple in the market, especially among busy professionals, travelers, and consumers looking for on-the-go hygiene solutions. These wipes are also popular for their practicality in public spaces, workplaces, and during commutes. Feminine hygiene wipes are gaining momentum in the UAE, with a focus on pH-balanced and dermatologically tested formulations. As awareness of environmental issues rises, there is also an increasing demand for biodegradable and eco-friendly wipes. Manufacturers are responding to this trend by producing wipes with sustainable materials and eco-conscious packaging, aligning with the growing consumer preference for environmentally responsible products. The market is evolving to meet both the need for convenience and the desire for high-quality, environmentally friendly personal care options. According to the research report, " UAE Personal Care Wipes Market Research Report, 2030," published by Actual Market Research, the UAE Personal Care Wipes market is anticipated to grow at more than 5.58% CAGR from 2025 to 2030. In the UAE, personal care wipes are distributed through a variety of channels, with supermarkets and hypermarkets being the most significant retail outlets. These stores offer a wide range of products at various price points, catering to a broad spectrum of consumers. Private-label brands are especially popular due to their affordability and value for money. Pharmacies and specialized health retailers play a critical role in distributing premium wipes, particularly those aimed at specific skin needs, such as facial wipes or feminine hygiene products. These outlets appeal to health-conscious consumers looking for trusted, dermatologically tested brands. The rise of e-commerce has further transformed the market by providing consumers with the convenience of online shopping. Online platforms allow consumers to access a wide range of personal care wipes, including products from niche and international brands not typically available in physical stores. Subscription services for baby wipes and other hygiene products are growing in popularity, offering convenience and ensuring that consumers never run out of essential items. The UAE’s diverse expat population also drives the demand for a wide variety of products to meet the different preferences and needs of consumers. Additionally, the UAE’s regulatory environment ensures that personal care wipes adhere to high safety and quality standards, particularly concerning ingredient transparency and product labeling. The focus on product safety, convenience, and sustainability continues to shape the UAE’s personal care wipes market.

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In the UAE, the personal care wipes market is diversified across several product categories, driven by the growing demand for convenience, hygiene, and skincare solutions. Baby wipes hold the largest share in the market, as they are essential for parents with young children, offering a quick and effective solution for maintaining cleanliness. These wipes are specifically designed to be gentle on the delicate skin of babies, with formulations that include ingredients like aloe vera and chamomile to prevent irritation. Hand and body wipes are also popular, with many consumers using them for on-the-go hygiene, especially in the hot and humid climate of the UAE, where quick cleaning solutions are highly valued. The demand for facial and cosmetic wipes is on the rise as well, due to the increasing focus on skincare and personal grooming among consumers in the region. These wipes are commonly used to remove makeup, dirt, and oil, making them a staple in many skincare routines. Flushable wipes have been gaining popularity due to the growing demand for bathroom hygiene products that are both practical and disposable. Additionally, the “Others” category includes specialized wipes such as antibacterial wipes, wipes for sensitive skin, and pet care wipes, all of which cater to specific needs within the broader market. The distribution channels for personal care wipes in the UAE are a blend of traditional retail outlets and modern online platforms. Supermarkets and hypermarkets are the dominant channels, with large retail chains such as Carrefour, Lulu Hypermarket, and Spinneys offering a wide range of personal care wipes. These stores provide convenient access to products across various categories, making them popular among consumers who prefer to shop in physical stores. Pharmacies such as Boots and Al-Dawaa also play an important role in the distribution of personal care wipes, particularly for products that emphasize skin health, dermatological testing, or medical benefits. These outlets often carry premium brands or specialized products that appeal to consumers looking for hypoallergenic, alcohol-free, or dermatologically approved options. The online sales channel is becoming increasingly important in the UAE, with e-commerce platforms like Amazon.ae, Noon, and Carrefour's online store catering to a growing segment of tech-savvy consumers. Online shopping provides access to a wider variety of products, including niche and eco-friendly options, and often offers the convenience of home delivery, which is an attractive option for busy consumers. The growth of online sales is further supported by promotional offers, discounts, and the ease of product comparison, making it a preferred shopping method for many consumers, especially in urban areas like Dubai and Abu Dhabi. Packaging options for personal care wipes in the UAE reflect the region's focus on convenience, portability, and hygiene. Individual packs are the most common packaging format, offering a single-use solution that caters to both busy individuals and parents with young children. These packs are easy to carry in handbags, diaper bags, or travel kits, making them ideal for on-the-go use. Travel packs are also increasingly popular, as they are compact, lightweight, and designed for consumers who travel frequently or need wipes in small quantities. These packs are commonly used for facial wipes, makeup removal, and hand sanitizing, especially for women and tourists in the UAE. Bulk packs, on the other hand, are favored by families and businesses that require larger quantities of wipes on a regular basis. These packs offer cost-effective options for high-volume users, such as households, hotels, or spas, where there is a constant need for personal care products. In addition to these traditional packaging formats, some brands are introducing eco-friendly packaging solutions, such as biodegradable or recyclable materials, to cater to the growing demand for sustainable products in the region. Given the UAE's focus on environmental conservation and waste reduction, these eco-conscious packaging options are expected to see increased adoption in the coming years, contributing to the sustainability goals of both consumers and manufacturers.

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Nikita Jabrela

Business Development Manager

Considered In the Report • Historical year: 2019 • Base year: 2024 • Estimated year: 2025 • Forecasted year: 2030 By Product • Baby Wipes • Hand and Body Wipes • Facial & cosmetic wipes • Flushable wipes • Others By Distribution Channel • Online Sales • Supermarket/Hypermarket • Pharmacy • Specialty Stores

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By Packaging • Individual Packs • Travel Packs • Bulk Packs The approach of the report: We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free. Intended Audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the personal care wipes industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.