Turkey Online Gambling Market Research Report, 2028

Turkey has a large population of young, tech-savvy people, and with the increased availability of the internet and mobile devices, online gambling has grown in popularity in recent years. Furthermore, traditional gambling is illegal in Turkey, so online gambling allows people to participate in these activities without breaking the law. Turkey has a large and growing internet and mobile device population, making it easier for people to access online gambling websites and apps. Traditional gambling is prohibited in Turkey, so there are no legal land-based casinos. Online gambling allows people to participate in these activities without breaking the law. The disposable income in Turkey has increased in recent years as the country's economy has grown. This has led to an increase in spending on leisure activities, including online gambling. Online gambling companies have been actively promoting their services in Turkey through various marketing channels, such as social media, television, and sponsorships of sports teams and events. Online gambling platforms in Turkey offer a wide range of games, including poker, blackjack, slots, and sports betting, which has helped to attract a diverse range of customers. According to the research report, “Turkey Online Gambling Market Research Report, 2028” published by Actual Market Research, the market is expected to add more than USD 0.31 Billion from 2023 to 2028. Online gambling in Turkey is a relatively recent phenomenon. The first online betting and gaming platforms were launched in the country in the early 2000s. However, in 2007, the Turkish government passed a law that effectively banned all forms of online gambling. Under the 2007 law, both operators and customers of online gambling services were subject to fines and other penalties. The government also began to block access to foreign online gambling sites, in an effort to prevent Turkish citizens from accessing these services. Despite these measures, the online gambling industry in Turkey continued to grow, with many Turkish citizens using virtual private networks (VPNs) and other tools to circumvent government restrictions and access online gambling sites. The desire for entertainment and the thrill of gambling may be one of the primary drivers of online gambling in Turkey. Some people may see online gambling as a way to pass the time or as a form of entertainment, particularly during periods of lockdowns and restrictions on social activities as a result of the COVID-19 pandemic. Another possible motivator is the possibility of winning money. Gambling provides the opportunity to win large sums of money, which may appeal to some people, particularly those in financial difficulty or looking for an easy way to make money. Furthermore, the accessibility and convenience of online gambling may be factors driving its popularity in Turkey.

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Based on gaming type, the market is segmented into sports betting, casinos, poker, bingo and lottery. The sports betting has gained the maximum market share in 2022 and is expected to dominate in upcoming time period as well. Online casinos are banned in Turkey Sports are an important part of Turkish culture, and many people enjoy watching and following various sports leagues and events. This makes sports betting an attractive form of entertainment for many Turkish citizens. Sports betting may be seen as a form of skill-based gambling, which can be more appealing to some individuals than games of pure chance, such as slot machines. In sports betting, players have the opportunity to analyse statistics, consider different betting strategies, and make informed decisions about where to place their bets. This can add an element of excitement and challenge to the gambling experience. Football is the most popular sport in Turkey, and it's also the most popular sport for sports betting. Turkish football league matches, as well as international football competitions such as the UEFA Champions League, are popular among sports bettors in Turkey. Volleyball is also a popular sport for sports betting in Turkey, with the Turkish Volleyball League being the most popular league for betting. Handball is gaining popularity in Turkey, and the Turkish Handball League and international handball competitions such as the European Handball Championship are popular events for sports bettors in Turkey. Horse racing is also a popular sport for sports betting in Turkey. The Turkish Jockey Club organizes many horse races throughout the year, and these races are popular among sports bettors in Turkey. Based on device type, the market is segmented into mobile devices (phone and tablets and desktop). Among the mobile devices are expected to dominate significantly in the online gambling market of Turkey. The number of smartphone users in Turkey has rapidly increased in recent years. This has created a large market for mobile gambling operators to enter, as well as made it easier for people to access online gambling services via mobile devices. To encourage users to gamble on their mobile devices, many online gambling operators in Turkey offer mobile-specific promotions and bonuses. Free spins, cash back offers, and other incentives that are only available to mobile users are examples of these promotions. Because of advancements in mobile technology, online gambling operators can now create mobile-specific apps and websites that provide a better user experience than desktop sites. These mobile platforms are frequently optimised for smaller screens, have faster load times, and provide simple navigation and user interfaces. Considered in this report • Geography: Turkey • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Kripa Shah

Senior Analyst

Aspects covered in this report • Turkey Online Gambling market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Game Type: • Sports Betting • Casinos • Poker • Bingo • Lottery • Others By Distribution Channel: • Mobile Devices (Phones and Tablets) • Desktop

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The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Online Gambling industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.