A lawn mower is a mechanical device that is used to trim or shave the grass surface with the help of rapidly rotating blades or a blade. Lawn mowers are used to keep the gardens and lawns tidy, and they are also used to remove unnecessary grass from the garden. There is an increased penetration of garden maintenance equipment in developed economies such as Spain. This is due to the increased adoption of gardening as a hobby among the people of Europe and the urge to maintain greenery in commercial places by governments. The most common type of lawn mower is the rotary mower. Rotary mowers consist of a single rotating blade that is enclosed inside a case, and they are pushed from behind and further supported by wheels. The other type of mower is the reel mower.
Reel mowers are considered in cases of low mowing heights, while rotary mowers are considered in cases of high mowing heights. Reel mowers are used more effectively in cases where the grass is not too long, wet, and undulating. They have wide applications in sports or golf surfaces which have the requirement of being mowed various times a week. Spain is a country that is rich in tourism and sports such as football, tennis, and golf. The tourism industry has played an important role in the development of the market for lawn mowers in Spain. This is mainly due to the consistent requirement of this sector to constantly maintain its historical monuments, which are definitely going to contain landscaped gardens. Spain has more than 60 small and large football grounds, more than 395 golf courses, and more than 13,000 tennis courts. Spain is ranked among the top European countries in the list of many outdoor sports facilities, and these facilities are well maintained with effective use of garden equipment that is used to maintain greenery in proper amounts on these grounds. Lawn mowers account for a significant share of this garden equipment’s usage.
According to the report titled "Spain Lawn Mowers Market Overview, 2027", published by Actual Market Research, Spain's lawn mower market is forecasted to increase with a progressive CAGR of 6.34% during the predicted period of 2022–2027. Spain has a developed economy, and people in developed economies consider well-maintained lawns and gardens in residential and commercial properties to add to the aesthetic appeal of the property. Moreover, they consider this a sense of accomplishment or some status symbol. The market is segregated into three main types based on product types. Walk-behind lawn mowers have the highest market share among the product types due to simplicity, as they are very simple to operate, even for new beginners. One simply walks behind the mower and pushes the mower and turns the machine when needed. They are best suited to lawns that are not so big, such as lawns the size of about half an acre. Furthermore, there are other types such as push mowers, which are the simplest ones and function by simply pushing the machine without any engine or battery. The other types are self-propelled movers usually driven by gasoline engines, and the third type is hover mowers, which hover a few inches above the ground, sitting in a cushion of air. They have reduced friction as a result of reducing contact with the ground, which makes them very easy to guide around the lawn. By product types, the other ones are riding mowers that are used in abundance in commercial activities as they are used in huge lawn spaces. Robotic lawn mowers are the best growth segment of the product type as they are best suited for small lawns, like in urban areas for residential purposes, on any terrain. They are costly, but with developments and innovation in technology, their price is also being reduced substantially.
Based on market segmentation, the market for lawn mowers is segregated into residential usage, professional landscaping services, golf courses, governments, and others based on end-user type. Commercial lawnmowers are better suited for heavy applications on a regular basis, which shows the requirement for high-quality overall construction, structure, and engines in them, which leads to their restricted use as they are very costly. On the other hand, residential lawn mowers come with low engine horsepower, simpler structures, and overall construction, and hence they are not supported for daily mowing as this will degrade their performance early in a few years. Based on fuel types, gas-powered lawn mowers have the highest market share as well as the best-growing sector, with a further increase expected in their market share. Due to excess emissions from gas-powered mowers, the European government is working towards the establishment of appropriate regulations for lawn mower use. Both electric corded as well as cordless lawn mowers are expected to grow in the future due to the development of battery technology with research and development efforts for battery recycling, which can again be reused, and electricity generation through renewable means. They are both eco-friendly and energy-efficient machines, which will stimulate the market growth for lawn mowers.
Further, Spain's market is divided into three drive types, which are all-wheel drive (AWD), front-wheel drive (FWD), and rear-wheel drive (RWD). RWD accounts for the majority of market share and is expected to have the highest CAGR among drive types. RWD has the advantages of better traction and manoeuvrability, which has led to its increased use in lawn mowers. The market segregation based on blade type consists of a cylindrical blade, a standard blade, a mulching blade, and a lifting blade. Among these types, the standard blade is projected to have maximum market share by 2027, while the mulching blade is the best performing segment due to its 3-in-1 functionalities of mulching, bagging, and discharging clippings, meaning they have a lot of versatility in a single blade. Recent developments show that Honda is entering the electric cordless lawn mower segment with 4Ah, 6Ah, and 9Ah batteries to power the lawn mowers. They will release brand-new premium models based on their renowned class-leading IZY platform. These models, HRG416XB and HRG466XB, ‘IZY-ON’ models, will deliver exceptional performance even in demanding conditions with the use of ‘Thermo-Smart’ control technology to keep the battery cool even in demanding conditions and over long periods of use.
Recently, due to the COVID-19 pandemic in 2020, which impacted almost all countries in the world due to the sudden shutdown of economic activities owing to social distancing practices, lockdown protocols led to everything coming to a standstill. But it led to the growth of the lawn mower market as in developed economies during the lockdown times, people took gardening as a hobby, which led to a prolonged gardening season. Thus, this increased garden equipment demand, but due to global supply chain disruption, supplies were not being able to be fulfilled, which created an imbalance. However, as the situation improves and the effect of COVID decreases all over the world, this imbalance will gradually be resolved. After the COVID-19 pandemic, many companies are providing permanent work-from-home options, which means people will eventually continue with this hobby, and if they can’t, they will hire professional landscaping services to maintain lawns and gardens on behalf of them, which will further drive the market growth of lawn mowers in the future.
Considered in this report.
• Geography: Spain
• Historical year: 2016
• Base year: 2021
• Estimated year:2022
• Forecast year: 2027
Aspects covered in this report
• Spain lawn mowers market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Five force models.
• Top-profiled companies
• Strategic recommendation
By Product type in the report
• Walk behind lawn mowers
• Ride-on lawn mowers
• Robotic lawn mowers
By End-User type in the Report
• Residential
• Professional Landscaping services
• Golf Courses
• Government and others
By the Fuel type in the report.
• Manual-powered
• Gas-powered
• Propane-powered
• Electric corded
• Electric-cordless
By Drive type in the report
• All wheel drive (AWD)
• Front wheel drive (FWD)
• Rear wheel drive (RWD)
By Blade type in the Report
• Cylinder Blade
• Standard Blade
• Mulching Blade
• Others (Lifting Blade)
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases and annual reports of companies, analyzing government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. After this, we have started making primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.
Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to lawn mower industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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