Spain Bath and Shower Market Research Report, 2029

In Spain, the sunny land, where siestas linger and where fresh citrus fills the air, the bath and shower products market goes beyond a personal collection of toiletries-it's a symphony of sensory experiences. Technological advances in developing formulations are helping bath and shower products in Spain. Innovations in chemistry and biochemistry have enabled the brands to develop more effective yet gentler products to cater to the growing demand for skin-friendly options. Personal care is becoming a smart form of product, with brands looking into smart dispensers that will measure the usage and guide the consumer on consumption control. Other trends include a growing usage of customized marketing strategies where companies are using tests and applications to ensure every consumer gets product recommendations based on different skin types and preferences. The demography is also diverse, cutting across different generations, gender groups, and classes. Millennials and Gen Z still remain the driving force behind these market trends, as they still prefer to focus more on products associated with sustainability and wellness. Such young consumers appreciate novelty and are also prone to be tested on new brands and products, valuing uniqueness and expression of the individual self. Mature demographics, in contrast, favor established brands with reputations for quality and reliability. Aroma therapy as a trend is up and constitutes an increasingly growing part of the market of bath and shower products in Spain. Consumers are looking for bathing products that are going to produce sensory experiences shower gels with added essential oils as well as bath products that promote relaxation and stress relief. Brands are launching multiple fragrances, from relaxing lavender and eucalyptus to citrus, which boost mood. Aromatherapy diffusers and bath bombs with fragrance mixes are trendy, so the tub experience becomes enjoyable. According to the research report "Spain Bath and Shower Products Market Research Report, 2029," published by Actual Market Research, the Spain Bath and Shower Products market is anticipated to grow at more than 6% CAGR from 2024 to 2029. Sustainability is one of the major concerns for the market leaders in the bath and shower products market. Brands are continuously improving their offerings and concentrating on the reduction of their total ecological footprint. It encompasses the sourcing of the materials used-such as responsibly sourced materials-in addition to biodegradable packaging with the aim of counteracting increased plastic waste and increasing available, eco-friendly packaging. Some companies are committing themselves to carbon neutrality through energy-efficient ways of manufacturing and even initiatives such as reforestation. Cultural factors play a huge role in determining consumer preferences in the Spanish bath and shower market. The Spanish culture comes with the essence of "hygiene rituals", a culture many consumers use their lives by habituating to daily bathing activities. Traditionally, the products are of natural origin, hence stimulating the boom in the artisanship brands as well as local ones. Regional preferences also vary, some usually being motivated by regional customs and preferences regarding climate. Thus, for instance, people in hotter regions will choose the products which are lighter, refreshing, whereas those in the colder regions will opt for more moisturizing products, reflecting the very diverse cultural background of Spain. The revolution in marketing and sale of bath and shower products is the fact that e-commerce platforms are growing. Online retail has become trendy with ease of access, wide variety of products, and effective pricing. The ease of access to buying from home and ease of access to information on any product and reviews forms the growing force in the industry of bath and shower products. In Spain, the European Union Cosmetics Regulation (EC) No 1223/2009 applies to products sold in the bath and shower markets. This regulation remains firm on stating that cosmetic products shall be safe for consumers to use, considering also the fact that manufacturers should carry out safety assessments and maintain full product information files. Packaging also follows very strict labelling requirements, listing of ingredients, and use instructions. There are also limits imposed on harmful substances to ensure greater safety for consumers.

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The growth in the Spanish bath and shower products market, particularly the body wash/shower gel segment, can be seen, where customers prefer such convenience and a luxurious bathing experience. These products are going to grow because consumers want something new and indulgent in formulation that is unique. This growth is also influenced by that of natural and eco-friendly products, wherein consumers give more attention to the ingredients contained in their personal care products. Brands respond with products that really say natural and sustainable enough for health-conscious consumers who want only skin-friendly ingredients. Beyond body wash/shower gel, the soap segment will be important though displaced by the trend to liquid forms. Traditional bar soaps adapt their recipes by including moisturizing and skin-nourishing ingredients as a way to fight for market share. The bath additives category, which includes bath oils, salts, and bombs, is on the upswing with consumers seeking luxury experiences to enjoy at home. This category will benefit from self-care and wellness in general, but being keen to always mention to the consumer that these products really help them in relaxing and relieving themselves of stress through purchasing. In addition, other market segments, like shower oils and specialty products, such as intimate washes, bring diversity to the product category. Shower oils are especially favored for their moisturizing properties, particularly among those individuals with dry skin. Growth in the Spanish bath and shower products market has been observed in segments including liquid products, among others. The growth in these product categories can be ascribed to changing consumer preferences toward more natural and sustainable offerings, as well as growing wellness and personal care concerns. For the past few years, consumers in Spain have increasingly favored products that offer a luxurious experience at home, akin to indulgence at a spa. This trend led to soaps and shower gels focusing more on skin health and hydration. There is evidence it reflects the larger skinification trend sweeping across personal care categories. The growth can also be derived from the aspect of more demand for greener packaging and chemical-free formulations, a marked turn toward sustainability. Brands have responded through innovation in their product lines consisting of more natural ingredients and recycling-friendly packaging options, which resonates well with environmentally conscious consumers. Besides that, greater availability of various products following the emergence of e-commerce has enabled more consumers to try different brands and formulations from their homes. Other product lines, such as bar soaps, shower oils, and additives for the bath, are also found in the marketplace. This is because bar soaps are part of traditional life, less expensive, and appeal to many. Shower oils, although newer, should attract consumers interested in moisture-rich products. Bath additives, bath bombs and salts, give consumers what they want-a different bathing experience. The bath and shower products market in Spain is rapidly growing as it expands through distribution channels-which mainly comprise supermarkets, convenience stores, and increasingly, into the online segment. Supermarkets represent the strongest distribution channel in terms of volume sales of bath and shower products. Supermarkets together offer a one-stop opportunity to sell products, which consumers view as convenient. Convenience stores also contribute considerably to sales volumes, mainly in cities, where consumers like to make short shopping trips to meet basic needs. Both of these channels are supported by significant established brand loyalty coupled with constant promotions that lure low-budget shoppers. Again, the growing penetration of e-commerce and changes in consumer behavior will have a positive impact on the fast-growing online segment. The much-needed push brought about by the COVID-19 pandemic has sped up this process, with consumers increasingly moving to buy more personal care products online. Online platforms provide easy access to a wider range of brands and products, often at competitive prices, with added convenience for the consumer. The rise in importance of sustainability through growth among consumers with respect to eco-friendliness in terms of packing and its ingredients also poses a challenge to innovation by brands to be more environmentally friendly. Others are specialty retail stores, and pharmacies. Specialty retail and pharmacy target niche markets such as organic or dermatological products. Specialty retail and pharmacy are essential in assisting customers to realize their targeted product benefits or premium service offers. On these segments, trends of skinification are observed since more consumers demand health benefits for skin, above and beyond cleansing benefits.

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Kripa Shah

Senior Analyst

Women's products are overwhelming the market in the Spanish bath and shower products market. This is for a few key reasons, including the fact that women have much more elaborate skincare and personal care routines than men do, involving a good quantity of various types of bath and shower products for various purposes, such as cleaning, exfoliating, and moisturizing. This appears to be pointing towards premium products like body washes, exfoliants, and moisturizing shower gels. Another important tendency is that the marketing campaigns are female-orientated in Spain, concentrating on wellbeing and self-esteem benefits, which women are even more susceptible to appreciate. Recent wellbeing waves and waves of self-care proved to be additional drivers for such a market, as women started looking for these goods to maintain their healthy lifestyle and reduce stress in general. Male bath and shower products are not as popular as the female one; however, they too experience continuous growth because of increasing popularity of male care and self-employment. Due to this, Spanish men have become much more sensitive to hygiene and personal appeal, thus increasing the demand for products suitable for their needs. Most of these products are promoting functionality and convenience, such as the all-in-one body wash and shampoo products, which appeal best to the practical natures of men. Media and celebrities are also said to influence its growth, while knowledge about skin health is increasing among the men. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Bath & Shower market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Activity • By Product Type • Bath Soaps • Body Wash/Shower Gel • Bath Additives By Form • Solids • Liquids • Gel/Jellies By Distribution Channel • Supermarkets • Convenience Stores • Online Stores • Others By End User • Women • Men The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Bath & Shower industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.