Spain Alcoholic Beverages Market Research Report, 2030

Spain possesses a rich and varied market for alcoholic beverages, deeply embedded in its cultural customs and historical context. The nation is famous for its top-notch wine production, with wine being a crucial element of Spanish social interactions and dining occasions. Beer and spirits also contribute significantly to Spain’s alcoholic beverage scene, with the market becoming more diverse in recent years. Wine stands out as the primary alcoholic drink in Spain, as the country is among the foremost wine producers on a global scale, especially celebrated for its red wines from such areas as Rioja and Ribera del Duero, along with sherry from Jerez. Spanish wines are appreciated both within the country and abroad, with the exports of Spanish wine consistently rising. Wine has been a crucial part of Spanish culture for centuries, tracing back to Roman times, where the contributions of the Phoenicians and Romans influenced the nation’s wine-making practices. With time, Spain established a robust tradition of wine regions (DOs, or Denominaciones de Origen) that guarantee quality assurance and regional identity for wines. Beer has also experienced considerable expansion in Spain, particularly with the emergence of craft breweries in recent years. Though beer consumption was historically lower than in countries such as Germany, it has experienced a rise in popularity, especially in urban locales and among younger demographics. Leading Spanish beer brands like Mahou and Estrella Damm continue to hold a strong presence in the market, but the craft beer movement has brought in diversity and inventive approaches. Spirits represent another crucial aspect of the market, with traditional Spanish drinks like sangria, licor 43, and brandy having a substantial impact on the country’s drinking habits. Spain is also a manufacturer of rum, gin, and vodka, with an increasing global fascination for Spanish gin. The history of alcoholic beverages in Spain is linked with its agricultural practices and Mediterranean influences. According to the research report, "Spain alcoholic beverages Market Market Research Report, 2030," published by Actual Market Research, the Spain alcoholic beverages market is anticipated to grow at more than 6.09% CAGR from 2025 to 2030. The Spanish alcoholic beverages market is witnessing consistent growth, fueled by several critical factors, product legacy, and changing promotional and marketing tendencies. One of the primary catalysts for growth in Spain’s alcoholic beverages market is the escalating demand for premium wines and craft beers. Spain’s wine regions, such as Rioja, Ribera del Duero, and Priorat, are renowned worldwide for their production of high-quality wines, with consumers demonstrating a preference for premium and organic offerings. Moreover, the craft beer movement has gained momentum in Spain, as small, independent breweries produce a variety of innovative brews that attract younger, more adventurous consumers. Health-conscious trends have also impacted the market, with a growing interest in low-alcohol and alcohol-free drinks. Additionally, Spanish gin and premium spirits, like Licor 43 and Brandy de Jerez, have experienced increasing popularity. Spain’s background in alcoholic beverage production goes back to ancient eras, influenced by the Phoenicians, Romans, and Moors. Wine has been a crucial part of Spanish culture for centuries, and areas such as Jerez (the origin of Sherry) and Rioja have become iconic for wine production. Over the years, the introduction of Denominación de Origen (DO) regulations has assisted in standardizing and safeguarding the quality of Spanish wines. The development of Spanish brandy and other spirits has also significantly influenced the current alcoholic beverages market. Promotional efforts in Spain frequently highlight the heritage, craftsmanship, and regional identity of products, particularly for wine and spirits. In the wine sector, marketing campaigns focus on the distinct terroirs of various Spanish regions. Beer brands heavily market to younger consumers by emphasizing local ingredients and craftsmanship.

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The Spanish alcoholic beverages market is varied, with significant segments that encompass beer, wine, spirits (liquor), sake, and additional categories. Each segment is crucial in influencing the nation’s drinking culture and consumer choices. Beer ranks among the most frequently consumed alcoholic beverages in Spain, with lager being the most prevalent style. Leading domestic brands such as Mahou, Estrella Damm, and San Miguel still dominate the market; however, there has been considerable expansion in the craft beer segment. Spain’s craft beer movement has gained traction, particularly in urban settings, where smaller breweries experiment with distinctive flavors and ingredients. Beer is commonly enjoyed during social events, meals, and informal gatherings, establishing it as a fundamental aspect of the Spanish drinking culture. The need for premium and craft beers is rising, as younger consumers seek more variety in beer choices. Wine is another significant category in Spain, with the country being among the largest wine producers on a global scale. Spain's wine regions, including Rioja, Ribera del Duero, Cava, and Jerez (home of Sherry), are renowned for producing exceptional wines. Red wines, particularly those from Rioja, hold the highest popularity, but white wines and sparkling varieties, like Cava (Spanish sparkling wine), are also widely enjoyed. Wine is profoundly embedded in Spanish culture, often accompanying meals and being savored during social gatherings. Spain’s wine exports are on the rise, especially for premium and organic wines. Spirits (Liquor) also play a vital role in the Spanish market. Brandy de Jerez, gin, rum, and vodka are favored throughout the country, with gin experiencing a notable surge in popularity in recent years, particularly in premium cocktails. Licor 43, a Spanish vanilla-flavored liqueur, is another emblematic product with international acclaim. Sake, although not traditionally a Spanish beverage, is becoming increasingly prominent in urban locales, especially in specialty bars and restaurants that cater to global tastes. The packaging of alcoholic beverages in Spain exhibits considerable variety, with the predominant forms being glass bottles, cans, plastic bottles, and various specialty packaging options. Each type significantly influences consumer choices and addresses the needs of different market segments. Glass bottles are the leading packaging format in Spain, especially for wine and spirits. This material is preferred due to its capacity to maintain the flavor and quality of alcoholic drinks, making it the go-to option for premium offerings. Spanish wine, a fundamental aspect of the market, is predominantly found in glass bottles, featuring an array of shapes and designs that reflect regional characteristics and wine varieties, such as Rioja, Cava, and Sherry. Similarly, glass bottles are the standard for spirits, particularly for brands like brandy, Licor 43, and gin. The use of glass conveys a sense of quality and heritage, which is vital for high-end and artisanal products. Furthermore, glass is extensively utilized in the craft beer sector, which has experienced notable growth in Spain recently. Cans have gained traction, particularly for beer and ready-to-drink (RTD) alcoholic beverages, including pre-mixed cocktails. Their convenience, portability, and lightweight nature make them suitable for casual consumption, outdoor gatherings, and on-the-go scenarios. Prominent beer brands such as Estrella Damm and Mahou package their products in cans, which are also increasingly adopted by craft breweries to appeal to a younger, more mobile demographic. Additionally, cans provide superior protection against light and oxygen, thereby preserving the freshness of the beer. Plastic bottles are less prevalent in the premium segment of Spain's alcoholic beverage market but are utilized for larger-volume, lower-cost items, particularly in wine and spirits. This type of packaging is often associated with budget-friendly products, valued for its cost-effectiveness and convenience, especially within the mass-market wine category. The distribution channels for alcoholic beverages in Spain are varied, reflecting the diverse consumer preferences and the nation's deep-rooted cultural ties to alcohol. The primary distribution channels encompass supermarkets and hypermarkets, on-trade establishments, specialist retailers, and other emerging avenues. Supermarkets and hypermarkets play a dominant role in the Spanish alcoholic beverages market, representing a substantial share of sales. Prominent retail chains like Carrefour, Mercadona, Lidl, and El Corte Inglés provide an extensive selection of alcoholic beverages, including wine, beer, spirits, and ready-to-drink (RTD) options. These venues are favored for their convenience, competitive pricing, and broad product assortment, appealing to both budget-conscious shoppers and those in search of premium selections. Wine, especially local varieties, is a staple in these supermarkets, and the growing interest in premium and organic products has prompted these retailers to enhance their offerings in these areas. The surge in online grocery shopping has also influenced alcohol sales, with many supermarkets now offering home delivery services, thereby extending their market reach. On-trade consumption, which includes the enjoyment of alcoholic beverages in restaurants, bars, cafes, and hotels, remains a vital aspect of Spain's drinking culture, where wine and beer are frequently enjoyed with meals or during social occasions. The country's robust tapas culture and appreciation for aperitivos (pre-meal drinks) underscore the importance of bars and cafes in alcohol consumption. Premium spirits, wine, and beer are commonly enjoyed in on-trade settings, and the burgeoning cocktail scene and craft beer trend in bars have created further opportunities. Although the COVID-19 pandemic temporarily affected this sector, the on-trade market has shown resilience and has rebounded as restrictions have been lifted. Specialist retailers, including independent wine shops and liquor stores, serve consumers who are in search of high-quality, artisanal, or niche products.

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Nikita Jabrela

Business Development Manager

Considered in this report • Historic Year: 2019 • Base year: 2024 • Estimated year: 2025 • Forecast year: 2030 Aspects covered in this report • Alcoholic Beverages Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Type • Beer • Wine • Spirits (Liquor) • Sake • Others

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By Packaging Type • Glass Bottles • Tins • Plastic Bottles • Others By Distribution Channel • Supermarkets and Hypermarkets • On-Trade • Specialist Retailers • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.