South Korea Sake Market Research Report, 2028

South Korea's sake market has witnessed a significant increase in demand in recent years. The younger generation, in particular, has shown a growing interest in exploring different alcoholic beverages, including sake. Sake is primarily imported into South Korea, with Japan being the main source country. Japanese breweries and exporters have been actively promoting sake in the Korean market, leading to a wider variety of sake products being available. South Korean consumers have shown a preference for premium and high-quality sake varieties. The market has seen an increased demand for Junmai (pure rice) sake and Ginjo (premium) sake, which are known for their refined taste and craftsmanship. South Korea's growing interest in Japanese cuisine and culture has also contributed to the rise in sake consumption. As Korean consumers become more familiar with Japanese cuisine, they are more likely to explore and appreciate the traditional drink that complements their dining experiences. There are a few different ways to drink sake in South Korea. One common way is to pour it into a small cup called a sakazuki. The sakazuki is then passed around the table, and each person takes a sip. Another way to drink sake is to pour it into a glass. Sake can be drunk hot or cold, but it is most commonly served chilled. Sake production involves intricate processes and a deep-rooted tradition. The dedication and craftsmanship of Japanese sake brewers resonate with consumers in South Korea who appreciate the artistry and heritage behind the beverage. The attention to detail and time-honoured techniques used in sake production contribute to its perceived uniqueness and quality. According to the research report "South Korea Sake Market Research Report, 2028," published by Actual Market Research, the South Korea Sake market is anticipated to reach size of more than USD 280 Million by 2028. Sake has been featured in popular Korean TV shows and movies, and this has helped to raise awareness of the drink among South Korean consumers. Additionally, many South Korean celebrities have been seen drinking sake, which has also helped to boost its popularity. There are a number of reasons why pop culture is having such a positive impact on the market for sake in South Korea. First, pop culture can help to create a sense of excitement and curiosity about a product. When people see their favourite celebrities enjoying sake, they are more likely to want to try it for themselves. Second, pop culture can help to break down cultural barriers. In the past, sake was seen as a drink that was only enjoyed by Japanese people. However, pop culture is helping to change this perception and make sake more accessible to people of all cultures. Some sake brewers in South Korea are using Korean ingredients, such as Korean rice, in their sake. This gives the sake a unique flavor that is different from sake made in Japan. Furthermore, some sake brewers in South Korea are using Korean brewing techniques, such as using a different type of koji, in their sake. This also gives the sake a unique flavor that is different from sake made in Japan. Traditional festivals and celebrations, both Korean and Japanese, provide opportunities for increased sake consumption. Events such as Lunar New Year, Chuseok (Korean Thanksgiving), and other cultural festivals often involve feasting and merriment where sake is enjoyed. While sake is enjoyed year-round, some people may find it particularly comforting during the colder months. The warm and soothing characteristics of heated sake can be appealing during winter, providing a cozy and enjoyable drinking experience.

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According to product type include, Junmai, Ordinary sake, Honjozo, Junmai Ginjo, Ginjo, Junmai Daiginjo. Junmai Gingo is expected gain popularity in South Korea. Junmai Ginjo Sake is known for its refined and delicate flavor profile. It often exhibits fruity and floral aromas, with a smooth and clean taste. South Korean consumers appreciate the complex and well-balanced flavors of Junmai Ginjo Sake, making it a favoured choice among those who seek a sophisticated drinking experience. South Korean cuisine is diverse and includes a variety of flavors, from spicy and savory to light and delicate. Junmai Ginjo Sake's versatility in food pairing makes it an excellent accompaniment to many Korean dishes. It can complement traditional dishes like Korean barbecue (galbi), seafood, kimchi, and other fermented foods. The ability of Junmai Ginjo Sake to enhance the flavors of Korean cuisine contributes to its popularity. Junmai Ginjo Sake is often considered a premium category within the Sake market. It is made with high-quality rice grains that are polished to a certain degree, resulting in refined and polished Sake. South Korean consumers, especially those seeking higher-quality beverages and associating premium products with prestige and sophistication, are drawn to Junmai Ginjo Sake as a symbol of luxury and exclusivity. Sake imports into South Korea are subject to customs and import regulations set by the Korea Customs Service (KCS) and the Korea Food and Drug Administration (KFDA). Importers are required to comply with these regulations, which include documentation requirements, labeling standards, and customs duties. Sake importers and manufacturers are required to adhere to food safety standards set by the KFDA. This includes ensuring the safety and quality of the sake products, compliance with hygiene and sanitation standards during production and handling, and proper storage and transportation practices. Considered in this report • Geography: South Korea • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Kripa Shah

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Aspects covered in this report • South Korea Sake market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Types • Junmai • Ordinary sake • Honjozo • Junmai Ginjo • Ginjo • Junmai Daiginjo By Age Group • 40-60 Years Old • 20-40 Years Old • Above 60 Years Old

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By Price Range • Low • Premium • Medium By Application • Commercial Use • Home Use By Distribution Channel • On-trade • Off-trade The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sake industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.