South Korea Personal Care Appliances Market Research Report, 2029

South Korea is the third highest markets in Asia pacific showing high growth rate in the Personal care appliances industry. Haircare products that go beyond their basic beautifying function to add “improvised care”. Rising sophisticated demand for hair care products is inspiring busy South Korean consumers to look for simpler, time-saving beauty regimens. This has led to an increased demand for multi-functional products. Therefore, multi-functional products can be used to treat a number of adverse issues in haircare with less attention, time, and regular demands. Hair care in South Korea is becoming more consumer-friendly, by expanding its retail coverage and frequently introducing new products. Consumers believe salon professional hair care can satisfy more detailed concerns regarding the condition of their hair. Hair styling equipment comprises hair dryer, hair iron, hot brush, normal hair brush, and other supporting hair accessories to make hair more attractive. Hair styling equipment is used to make the consumer's hair stylish, to add texture, volume, curl, shine, or to hold to a particular style. According to a research report, “South Korea Personal Care Appliances Market Research Report, 2029”, published by Actual Market research, the South Korea Personal Care Appliances market is anticipated to grow at more than 7.88% CAGR from 2024 to 2029. The market is segmented on the basis of product type, i.e. hair care, hair removal, oral care & others. Hair care is currently dominating the market with the highest market share. Due to the ongoing innovation and technological transformation, oral care is expected to witness growth during the forecast period. Further, hair care is segmented into hair dryer & hair straightener. Hair straightener is expected to grow with significant market share due to its increased use among women. On the basis of gender, the market is segmented into male, female and others. In which, currently females are dominating the market due to increased use of grooming products like hair dryer, hair straightener, etc. Men Segment is expected to grow at a faster rate during the forecast period. On the basis of Power Supply, market can be segmented into Electric and Battery operated, Electric operated segment hold the majority of share due to its popularity, easy to use, etc. The battery operated segment is forecasted to faster growth as compared to electric operated segment because of its increasing popularity due to convenient usage. Also these appliances are completely portable and travel friendly. Humans adore their head hair; they nourish them and look after them. However, the hair on the body does not gather a lot of praise. Some cultures use various methods to remove the body hair right from the birth of the child. Especially for females, the display of body hair is not acceptable, and they treat it with disgust and unhygienic. Over centuries, humans begin have used many painful ways to remove body hair successfully. But with the development of technology, the market has many painless methods of eliminating this issue.

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Asia-Pacific dominates the market and is the largest and fastest-growing market in the animal growth promoters industry globally

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Tooth brushing is considered a fundamental self-care behavior for the maintenance of oral health, and brushing twice a day has become a social norm, but the evidence base for this frequency may be weak. The brushing method recommended to general persons in Korea is the 3-3-3 brushing method campaign, which involves only tooth brushing behavior (the time and frequency); 3-3-3 means brushing one's teeth 3 times per day, within 3 minutes after having a meal, for at least 3 minutes each time. High awareness of this in the general Korean population may be due to the campaign by the Korean Dental Association. In the hair care segment, products like hair dryers and straighteners are in high demand as consumers increasingly prioritize personal grooming and styling. The rise of social media and beauty influencers has amplified the desire for high-quality hair styling tools, leading to a surge in sales. Similarly, hair removal devices such as clippers and trimmers are gaining popularity among both men and women, reflecting a broader trend towards personal grooming and self-care. The oral care market, particularly for electric toothbrushes, with a remarkable growth rate of 18% annually. This surge can be attributed to a growing awareness of oral hygiene and the effectiveness of electric toothbrushes in maintaining dental health compared to manual options. The integration of smart technology, such as AI features in electric toothbrushes that track brushing habits, has also contributed to their appeal among tech-savvy consumers. In South Korea, the personal care appliances market is characterized by a growing preference for both wired (electric) and wireless (battery-operated) power supply types. The demand for wired appliances remains robust, particularly for devices that require consistent power for optimal performance, such as hair dryers and electric toothbrushes. These products are often favored for their reliability and efficiency, especially in households where users prioritize powerful and uninterrupted operation. The wired segment benefits from the country's advanced electrical infrastructure, ensuring accessibility and convenience for consumers. Conversely, the wireless segment is witnessing a significant surge in popularity, driven by the increasing demand for convenience and portability. Battery-operated devices, including hair clippers and electric shavers, offer users the flexibility to use them anywhere without being tethered to a power outlet. This trend aligns with the rise of the "home beauty" movement, which gained momentum during the COVID-19 pandemic, as consumers sought effective and easy-to-use personal care solutions at home. The appeal of wireless devices is particularly strong among younger consumers, including millennials and Generation Z, who value innovative and practical solutions that fit their active lifestyles. Supermarkets and hypermarkets dominate the market, providing a wide range of products under one roof, which appeals to consumers seeking convenience and variety. Major players like Emart and Lotte Mart have established extensive networks across the country, making them accessible to a broad customer base. Specialty stores cater to niche markets, offering focused product selections, particularly in areas like cosmetics, health, and electronics. These stores thrive in urban areas where consumers are willing to pay a premium for specialized products and personalized service. Convenience stores, such as GS25 and CU, have proliferated, especially in densely populated cities, providing quick access to everyday essentials and ready-to-eat meals, thus capitalizing on the fast-paced lifestyle of South Koreans. However, the e-commerce sector has emerged as the leading distribution channel, accounting for a significant portion of retail sales. As of 2022, online shopping represented the highest value share of the retail market, driven by the increasing penetration of smartphones and high-speed internet. The convenience of shopping from home, combined with competitive pricing and fast delivery services, has made e-commerce particularly appealing, especially during the pandemic when consumers sought safer shopping alternatives.

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Nikita Jabrela

Business Development Manager

Covid-19 The COVID-19 pandemic has severely affected the personal care appliances market during the first two quarters of 2020. The closing of beauty salons around the world due to the imposition of strict lockdown measures by several countries affected the industry expansion. The market however witnessed a surge in revenues in the second half of 2020. The enhanced focus on wellness and the need to maintain a high level of personal hygiene in the wake of the pandemic will fuel the industry demand. Considered in this report • Geography: South Korea • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029

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Aspects covered in this report • South Korea Personal Care Appliance market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product • Hair Care • Hair Removal • Oral Care • Others By Power Supply • Wired • Wireless (Battery operated) By Gender • Male • Female • Others By Sales Channel • Supermarkets & Hypermarkets • Specialty Stores • Convenience Stores • E-Commerce The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Personal Care Appliance industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.