South Korea Drinkable Yogurt Market Research Report, 2028

South Korea, renowned for its dynamic and rapidly evolving consumer preferences, has witnessed a surge in the demand for convenient, nutritious, and on-the-go dairy products, leading to the proliferation of the Drinkable Yogurt market. This growing market meets the demands of health-conscious people looking for a balanced lifestyle that fits into their hectic schedules. With its distinctive fusion of traditional Korean flavours and cutting-edge formulations, the drinkable yoghurt sector has emerged as a major participant in the nation's food and beverage industry. In South Korea, there is a strong emphasis on health and wellbeing, which is reflected in the country's rich culinary legacy. Drinkable yogurt known as "yakult" or "yakultu" in Korean, it holds a special place in the daily dietary routines of many South Koreans. It is not only perceived as a convenient and refreshing beverage but also as a source of nourishment and probiotics that contribute to digestive health. According to the research report "South Korea Drinkable Yogurt Market Research Report, 2028," published by Actual Market Research, The South Korea Drinkable Yogurt market is expected to grow at above 6.74% CAGR from 2023 to 2028. South Korean consumers are increasingly seeking drinkable yogurt products that offer additional health benefits beyond basic nutrition. There is a growing demand for functional ingredients such as probiotics, collagen, vitamins, and minerals, which are believed to promote digestive health, enhance immunity, and improve overall well-being. The need for drinkable yoghurt substitutes that accommodate these dietary choices is rising as lactose intolerance is becoming more commonplace and vegan and plant-based diets are becoming more popular. Manufacturers are producing dairy-free and plant-based products using oats, soy, almond, coconut, and other ingredients to give consumers more options.

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In South Korea, supermarkets and hypermarkets remain the most popular distribution channel for yogurt products. These large-scale retail outlets offer a wide variety of yogurt brands and flavors, catering to diverse consumer preferences. In South Korea, e-commerce websites and online purchasing have become increasingly popular. Customers value how convenient it is to order yoghurt products online and have them delivered right to their doorstep. Drinkable yogurt packaged in cups, similar to traditional yogurt containers, is another packaging option available in South Korea. Cups are favored by consumers who prefer a more familiar yogurt experience and appreciate the ability to see the yogurt inside the container. Pouch packaging for drinkable yogurt has gained traction in South Korea due to its convenience and portability. Plain drinkable yogurt is preferred by consumers who enjoy the natural taste of yogurt and those who prefer to add their own flavors or use it as a base ingredient in recipes. It is also popular among health-conscious individuals who appreciate the lower sugar content and the ability to control the flavorings they add. Flavored drinkable yogurt is infused with various flavorings, such as fruit extracts, natural flavors, or sweeteners, to enhance the taste and appeal to a wider range of consumer preferences. Common flavors include strawberry, blueberry, peach, mango, and vanilla. The South Korean government, through the Ministry of Food and Drug Safety (MFDS), sets and enforces food safety standards for all food and beverage products, including drinkable yogurt. As drinkable yogurt often emphasizes its health benefits, the Health Functional Food Expo serves as an important event for the industry. South Korea hosts various local food festivals throughout the year that celebrate regional specialties and culinary traditions. These festivals often feature dairy products, including drinkable yogurt, as part of the local food offerings. They provide a platform for smaller, local yogurt producers to promote their products, engage with consumers, and raise awareness about the unique flavors and qualities of their offerings. The market for drinkable yoghurt in South Korea is vibrant and fiercely competitive, offering prospects for both local and foreign companies. Manufacturers must remain aware of changing consumer tastes and market trends, follow laws and regulations, and prioritise product quality and innovation in order to succeed in this dynamic market. Recent Developments: • In 2022, Maeil Dairies introduced a drinkable yogurt product targeted towards children called "Kid's Yogurt". It emphasized a balanced combination of nutrition and taste to appeal to parents looking for healthy and enjoyable yogurt options for their children. • In 2022, Yoplait Korea introduced a limited edition flavor of its drinkable yogurt called "Yoplait Berry Burst". It featured a combination of berry flavors to provide a vibrant and refreshing taste experience, capturing the attention of consumers seeking new and exciting flavor profiles. • In 2021, Namyang Dairy Products launched a new line of drinkable yogurt called "Yoberry" with a focus on incorporating Korean traditional flavors. The range included flavors such as jujube, persimmon, and citron, catering to consumers interested in unique and local tastes. • In 2021, Seoul Milk launched a new line of drinkable yogurt called "Seoul Milk Plus" with enhanced nutritional benefits. It incorporated ingredients like collagen and vitamins to cater to consumers seeking additional health benefits from their yogurt consumption. • In 2020, Binggrae introduced a new drinkable yogurt product called "Seolhyang Shake" featuring the popular Seolhyang strawberry flavor. It gained popularity among consumers seeking a refreshing and fruity yogurt option.

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Nikita Jabrela

Business Development Manager

Considered in this report • Geography: South Korea • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • South Korea Drinkable yogurt market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Category • Dairy-based • Non-dairy based

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By Type • Flavoured • Plain BY Distribution Channel • Hypermarket and supermarket • Convenience store • Speciality store • Online • Other By Packaging • Cup • Bottles • Tetra pack • Pouch The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. We have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Bottled water Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.