South Korea Cigarette Market Research Report, 2028

Smoking has a long history in Korea, dating back to the 16th century when tobacco was introduced to the Korean Peninsula by Portuguese traders. Traditionally, smoking was associated with the elite and scholars, often used as a form of relaxation and socializing. However, it gradually became more widespread among the general population. Smoking was once considered a symbol of masculinity and social status. Many Korean men took up smoking to fit into social circles and workplaces. In the past, it was common for business meetings, gatherings, and celebrations to involve smoking as a way to build camaraderie. Smoking rates in South Korea have been relatively high compared to some other developed countries, particularly among adult males. The government has implemented various anti-smoking campaigns, warning labels on cigarette packages, and increased taxes on tobacco products to reduce smoking rates. As in many countries, South Korea has witnessed a growing awareness of the health risks associated with smoking, including lung cancer, heart disease, and respiratory issues. Attitudes towards smoking have shifted, with younger generations being less inclined to take up smoking and more supportive of anti-smoking measures. Smoke-free environments have become the norm in many workplaces, public buildings, and restaurants. Smoking has been depicted in Korean entertainment and media for many years. Characters in movies, TV dramas, and variety shows often smoke on-screen. However, there has been a growing trend of reducing or eliminating smoking scenes in media due to concerns about glamorizing the habit and its impact on young viewers. Korean pop culture, including K-pop music and K-dramas, has a significant international following. While smoking is less prevalent in these media, there have been instances of popular celebrities endorsing cigarette brands in the past. Public backlash against such endorsements has led to increased scrutiny, with some stars facing criticism for promoting smoking. According to the research report “South Korea Cigarette Market Overview, 2028," published by Actual Research, the South Korea Cigarette market is anticipated to add more than USD 2.5 Billion from 2023 to 2028. The expansion of smoke-free areas in public places, restaurants, and workplaces has become more common. This trend aligns with global efforts to create healthier environments and reduce exposure to secondhand smoke. Various anti-smoking campaigns, both by the government and non-governmental organizations, have been active in South Korea. These campaigns aimed to educate the public about the dangers of smoking and promote smoking cessation programs. While smoking rates among Korean men have been historically higher than among women, the gap was narrowing, with an increase in female smokers. Gender-specific smoking cessation programs and policies were being developed to address this trend. Discussions about introducing plain packaging for cigarettes, similar to what has been implemented in several other countries, were ongoing. Plain packaging aims to reduce the appeal of cigarette branding and discourage smoking. The relationship between mental health and smoking has gained attention. Stress and mental health challenges related to the pandemic have influenced smoking behaviors and cessation efforts. The development and adoption of smartphone apps dedicated to smoking cessation and monitoring have increased in South Korea. These apps often offer support, motivation, and tracking features for those trying to quit. Tobacco companies have introduced more customized or personalized cigarette products, allowing consumers to choose from a range of flavorings, nicotine levels, and packaging options.

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The "other" category often includes a wide range of niche and innovative products that do not fit neatly into traditional cigarette categories (such as regular, light, or menthol). This can include products like heat-not-burn devices, electronic cigarettes (e-cigarettes), and other novel tobacco alternatives. Innovation in this space attract new consumers and contribute to rapid growth. Many "other" cigarette products offer a wide range of flavors, appealing to consumers who seek a different smoking experience. Flavored products can attract a younger demographic and those looking for variety in their smoking choices. Certain "other" products, like nicotine replacement therapies or smoking cessation aids, are categorized within this segment. An increasing number of smokers attempting to quit or reduce their smoking turn to these products, driving growth in this category. Medium cigarettes are often marketed as having lower tar and nicotine levels compared to regular or full-strength cigarettes. Some consumers perceive them as a potentially less harmful option, which can make them more appealing to health-conscious smokers. Medium cigarettes offer a middle-ground option between strong cigarettes and ultra-light or menthol cigarettes. Smokers who find regular cigarettes too strong and light cigarettes too weak prefer medium cigarettes for their balance of flavor and nicotine. Online retailers often offer a broader range of cigarette brands, flavors, and types compared to brick-and-mortar stores. This extensive product variety can attract consumers looking for specific brands or specialty cigarette types. Some smokers prefer discreet purchasing options, especially if they want to keep their smoking habits private. Online purchases can offer anonymity and discretion. Online retailers offer competitive pricing, including discounts, promotions, and bulk purchase options. This can attract cost-conscious consumers seeking affordable cigarette options. Online cigarette retailers typically provide home delivery services, saving consumers the time and effort required to visit physical stores. Fast and reliable delivery options can enhance the online shopping experience. Online sales allow retailers to reach a broader geographic audience, including consumers in remote or rural areas where physical tobacco stores be scarce. This expansion of the potential customer base can drive online sales growth. South Korea has a well-developed e-commerce infrastructure, with secure online payment options and efficient delivery systems. This favorable e-commerce environment can encourage consumers to shop online. Considered in this report: • Geography: South Korea • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Kripa Shah

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Aspects covered in this report: • South korea Cigarette market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Type • Light • Medium • Others By Distribution Channel • Speciality Store • Hypermarket/supermarket • Convenience Stores • Online • Others

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The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Cigarette industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.