South Korea Brandy Market Research Report, 2028

As an emerging market for brandy, South Korea offers a captivating blend of traditional values and modern trends, creating a unique landscape for brandy enthusiasts and producers alike. South Korea's brandy market benefits from a robust distribution network, with brandy available in various retail channels throughout the country. From specialized liquor stores and upscale supermarkets to duty-free shops and online platforms, consumers have multiple avenues to explore and purchase a wide range of brandies from both domestic and international producers. Domestic distilleries in South Korea have made contributions to the country's brandy market. They blend traditional production methods with innovative techniques to create brandies that reflect Korean terroir and cultural influences. These distilleries often work closely with local grape growers and wineries, ensuring a reliable source of high-quality grapes for their brandy production. International brandy brands have also recognized the potential of the South Korean market and have expanded their presence accordingly. They offer a diverse selection of brandies, ranging from well-established labels with a global reputation to niche and limited-edition releases that cater to the discerning tastes of South Korean consumers. According to the research report “South Korea Brandy Market Research Report, 2028," published by Actual Market Research, The South Korea Brandy Market is projected to reach market size of more than USD 205 Million by 2028. Cognac, a type of brandy produced in the Cognac region of France, has gained significant popularity in South Korea. Consumers are drawn to its refined and distinctive character, and it has become a sought-after choice for brandy enthusiasts. South Korea has seen the emergence of local artisanal distilleries dedicated to producing high-quality brandies. These distilleries often focus on small-batch production, emphasizing craftsmanship and locally sourced ingredients to create unique expressions. South Korean brandy producers often collaborate with local wineries, leveraging their expertise in grape cultivation and fermentation techniques. This collaboration ensures the use of high-quality grapes and a seamless transition from winemaking to brandy production. There is a growing interest in brand education and appreciation in South Korea. Tastings, workshops, and events are organized to educate consumers about the different styles, production methods, and flavor profiles of brandy. Brandy is often considered a prestigious and luxurious gift option in South Korea. It is commonly given for special occasions and celebrations, reflecting its status as a sophisticated and elegant spirit. South Korean consumers appreciate the aesthetics and presentation of brandy bottles. The packaging and design play a significant role in capturing attention and conveying a sense of luxury and quality. The South Korean brandy market, like many other consumer industries, is influenced by pop culture trends. Celebrities and popular TV shows often feature brandy, further fueling interest and driving consumption.

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Brandy is not only enjoyed as a standalone spirit or in cocktails but also finds its way into Korean cuisine. It is sometimes used in cooking, particularly in sauces, marinades, and desserts, adding depth and complexity to traditional dishes. South Korean brandy market has seen collaborations between international brandy producers and local Korean companies or celebrities. These collaborations result in limited-edition releases or special bottlings that cater to the preferences and tastes of the South Korean market. Traditionally, brandy has been associated with a male-dominated consumer base. However, the South Korean market has seen a notable increase in female consumers embracing brandy as their preferred spirit, contributing to the overall market growth. South Korea's whiskey market has experienced significant growth in recent years, and this trend has had an indirect impact on the brandy market. Whiskey enthusiasts often explore other premium spirits like brandy, expanding their drinking preferences and contributing to the rising interest in brandy. South Korea boasts a thriving bar scene, and some establishments have dedicated themselves to offering an extensive selection of premium brandies. These luxury brandy bars provide a sophisticated environment for brandy enthusiasts to indulge in a wide range of expressions and enjoy the ambiance. With the rise of online shopping, the South Korean brandy market has experienced a significant boost in e-commerce. Consumers can conveniently browse and purchase brandies online, accessing a broader range of options and enjoying home delivery. South Korea hosts various wine and spirits festivals that include brandy as a featured category. These events bring together local and international producers, providing a platform for brandy enthusiasts to explore different brands, attend tastings, and learn about the intricacies of the spirit. The South Korean brandy market reflects the global trend of premiumization, with consumers willing to invest in higher-quality and more expensive brandies. This trend aligns with the growing interest in luxury spirits and the desire to experience top-tier products. South Korean consumers are increasingly conscious of health and wellness. Brandy, often perceived as a spirit with potential health benefits when consumed in moderation, appeals to health-conscious individuals who seek a balance between indulgence and mindful choices. South Korea's growing brandy market presents export opportunities for international brandy producers. As the demand for premium spirits expands, brands from around the world are looking to establish a presence in South Korea and cater to the evolving tastes and preferences of the market. Seoul International Wines & Spirits Expo brings together a wide range of wines and spirits, including brandy. It offers an excellent platform for brandy producers and distributors to showcase their products and engage with industry professionals and consumers. Cocktail Week is an annual event held in Seoul that celebrates the art of mixology and the craft of cocktails. It brings together bartenders, mixologists, and spirits enthusiasts, offering opportunities to experience innovative brandy-based cocktails and learn about the latest trends in the industry. This trade show showcases a wide range of wines and spirits from around the world, providing a platform for brandy producers to introduce their products to the Korean market and establish business connections with importers and distributors. In South Korea, brandy is not only enjoyed neat or on the rocks but is also embraced as a key ingredient in cocktails and culinary creations. This versatility has contributed to brandy's rising popularity among bartenders and mixologists who seek to elevate their craft and offer unique flavor experiences to their patrons. Furthermore, events and festivals centered around spirits, including brandy, have emerged in South Korea, providing platforms for education, exploration, and appreciation. These events showcase a wide range of brandies, offering consumers and industry professionals an opportunity to delve deeper into the world of brandy and discover new flavors and styles. As South Korea's brandy market continues to evolve and mature, it embodies a convergence of traditional values, modern trends, and a growing appreciation for quality spirits. Whether it is enjoying a glass of brandy after a meal, exploring innovative cocktail creations, or collecting rare and aged expressions, the South Korean brandy market offers a captivating journey into the world of this refined and versatile spirit. Considered in this report: • Geography: South Korea • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Kripa Shah

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Aspects covered in this report: • South Korea Brandy Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Types: • Grape Brandy • Calvados • Cognac • Armagnac • Fruit Brandy • Others By Price: • Value • Premium • High End Premium • Super Premium

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By Distribution Channel: • On -Trade • Off-Trade The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to brandy industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.