South Korea Beauty Supplements Market Research Report, 2029

Over the last few decades, the South Korean beauty supplement market has grown and transformed, becoming a dynamic sector defined by innovation, consumer awareness, and a strong emphasis on health and wellness. Amorepacific and LG Household & Health Care were among the first to launch beauty supplements, with a focus on collagen, vitamins, and minerals. By 2010, the industry had grown dramatically, driven by rising disposable incomes, urbanisation, and a shift towards preventative health measures. One notable advance was the advent of collagen-based products, which became quite popular because to their stated benefits for skin elasticity and hydration. In 2018, Innisfree introduced their "Green Tea Collagen" supplement, which rapidly became a best-seller, highlighting the trend of employing natural components in cosmetic products. Statista reported that internet sales of beauty supplements increased by 35% in 2020. During the epidemic, consumers wanted greater convenience and safety, which led to an increase in direct-to-consumer sales and subscription arrangements. Siksin capitalised on this trend by delivering beauty supplements via online platforms, giving customers convenient access to their products from the comfort of their own homes. Regulatory compliance is an important part of the South Korean beauty supplement industry. The Ministry of Food and Drug Safety (MFDS) regulates dietary supplements to ensure their safety and efficacy. In 2020, the MFDS implemented stronger labelling regulations and health claims for beauty supplements, requiring firms to produce scientific evidence to back up their claims. According to the research report "South Korea Beauty Supplements Market Research Report, 2029," published by Actual Market Research, the South Korean beauty supplement market is anticipated to grow at more than 10.86% CAGR from 2024 to 2029. Domestic significant companies in the South Korean beauty supplements market include big brands like Amorepacific, LG Household & Health Care, Daewoong Pharmaceutical, and HerbYANG. Amorepacific, in particular, has made tremendous progress in incorporating beauty supplements into its product portfolio, with successful launches such as the "Time Response Skin Reserve" supplement line, which combines sophisticated skincare technologies and nutritional advantages. LG Household & Health Care has also concentrated on growing its beauty supplement line. The emergence of probiotics and superfood-based supplements in recent years has broadened the product line. Brands such as Hanyul and The Face Shop have capitalised on this trend by adding traditional Korean herbs and superfoods. In 2019, Korean cosmetics firm Laneige teamed with the Korean Red Cross to produce a beauty supplement that promoted skin hydration, with proceeds going to charity. Brands frequently work with renowned beauty influencers and K-beauty fans to promote their goods via social media channels. Platforms such as Instagram and YouTube have been beneficial in reaching younger consumers, who are increasingly looking for legitimate evaluations and suggestions before making a purchase. The rise of personalised nutrition, as well as the use of technology to customise supplements to specific beauty goals, are predicted to fuel future innovation. Companies are expanding their investment in R&D to create unique formulations that address specific concerns like ageing, skin clarity, and overall wellbeing.

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The South Korean beauty supplements market offers a wide range of product types to meet a variety of customer needs, with important categories including collagen supplements, vitamins and minerals, omega-3 fatty acids, antioxidants, probiotics, and other specialised formulations. Collagen supplements are particularly popular, because of their strong link to skin health and anti-aging benefits. Collagen, a key protein that keeps skin elasticity and moisture, has become a must-have in many beauty regimens, with goods from local brands like Amorepacific and LG Household & Health Care dominating the market. Vitamins and minerals also play a big role in the beauty supplement market because they promote general health and well-being. Brands such as HerbYANG and Innisfree have effectively included these components into their product lines. Omega-3 fatty acids are known for their anti-inflammatory qualities as well as their ability to improve skin moisture and suppleness. Meanwhile, antioxidants like coenzyme Q10 and resveratrol are popular due to their capacity to battle oxidative stress and maintain youthful skin, with many brands emphasising these components to appeal to health-conscious customers. Probiotics are another growing category that is becoming increasingly popular due to their potential benefits in gut health, which has been related to skin disorders such as acne and eczema. The market has seen an increase in probiotic-infused beauty supplements, with brands such as Siksin advertising products that highlight the link between gut health and skin vitality. Products in the South Korean beauty supplement market are available in a variety of formats, including pills and capsules, powders, and liquids, to meet the needs of diverse consumers and lifestyles. Tablets and capsules are among the most common forms, as they are convenient and easy to consume. They are frequently promoted as precise dosages, making them a popular choice among consumers who value simplicity in their regular supplement regimens. Domestic brands like Amorepacific and LG Household & Health Care provide a variety of tablet and capsule formulations that appeal to health-conscious consumers looking for effective beauty treatments. Powdered supplements are very popular, especially among people who prefer personalised dosages or enjoy incorporating their supplements into smoothies, juices, or yoghurt. Companies such as Nature Republic and Innisfree have launched a variety of powdered beauty supplements that not only improve skin health but also appeal to younger consumers who value trendy, functional cuisine. The increasing popularity of health and wellness trends has fuelled the expansion of the powdered form. Liquid vitamins have also gained popularity, notably in ready-to-drink beverages. These products frequently contain collagen or other beauty-enhancing chemicals, making it a convenient and appealing solution for consumers to meet their beauty supplement requirements. Brands such as Vital Proteins have entered this market, providing liquid collagen shots that are convenient to eat on the go. The liquid form caters to users who want quick absorption and immediate results, making it the popular option. The South Korean beauty supplements market is primarily divided into three primary segments: hair care, skin care, and nail care. Skin care is the most popular application in the beauty supplement industry, owing to South Korean culture's emphasis on youthful, bright skin. Skin care products frequently contain chemicals such as collagen, hyaluronic acid, and antioxidants, all of which have been shown to improve skin suppleness, hydration, and brightness. Major domestic companies, like Amorepacific, LG Household & Health Care, and Innisfree, have jumped on this trend. The popularity of skin care supplements is bolstered by the "glass skin" trend, which emphasises achieving a clear, dewy complexion, increasing demand for treatments that promise apparent benefits. Hair care is another important application in the beauty supplement market, appealing to consumers who want to improve their hair's health, strength, and growth. Supplements in this category frequently contain biotin, keratin, and other vitamins that are proven to nourish hair follicles and produce healthier hair. NATURE REPUBLIC and The Face Shop provide specialised hair care supplements that address issues such as thinning and brittleness. While nail care is an important part of beauty, it is not as popular as skin and hair care. Nail supplements often contain biotin and other nutrients designed to strengthen nails and prevent brittleness.

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Kripa Shah

Senior Analyst

Several distribution channels, including pharmacies and drugstores, supermarkets and hypermarkets, speciality stores, and online platforms, play an important role in delivering products to customers in the South Korean beauty supplement market. Despite the growing importance of internet purchasing, the supermarket and hypermarket segment dominates the South Korean beauty supplement market. This channel's dominance can be ascribed to its broad reach and convenience, as these outlets offer a one-stop shopping experience for customers. Supermarkets such Korea E-Mart and Lotte Mart provide a large variety of beauty supplements alongside common groceries, making it simple for customers to incorporate beauty goods into their regular shopping visits. The careful positioning of beauty supplement aisles, which frequently include promotional displays and discounted bundles, boosts exposure and encourages impulse purchases. Pharmacies and drugstores are traditional distribution outlets for beauty supplements, with an emphasis on health-related products. Olive Young and Watsons are the dominant brands in this channel, offering consumers a combination of domestic and international beauty supplements. Speciality stores specialise in specialised markets, providing a selected variety of beauty supplements targeted to individual demands. However, because of their targeted nature, their market share is limited in comparison to other distribution channels. The online distribution channel has grown significantly, notably in the aftermath of the COVID-19 epidemic, which expedited the shift to e-commerce. Major e-commerce sites, such as Coupang and Gmarket, have capitalised on this trend, allowing beauty supplement sales to increase online. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Beauty Supplements market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Type • Collagen Supplement • Vitamins & Minerals • Omega 3 fatty Acids • Antioxidants • Probiotics • Others By Form • Tablets & Capsules • Powder • Liquid By Application • Skin care • Hair care • Nail care • Others By Distribution Channel • Pharmacies / Drugstores • Supermarket / Hypermarket • Specialty Stores • Online The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Beauty Supplements industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.