South Africa Toy Market Research Report, 2027

The toy market in South Africa is characterized by its dynamic and diverse nature, catering to the needs and preferences of a wide range of consumers. The market for learning and skill-development-promoting educational toys is expanding. STEM toys (Science, Technology, Engineering, and Mathematics) are especially well-liked because parents and educators understand how crucial it is for kids to develop these skills. The toy market is heavily influenced by nostalgia, and parents frequently introduce toys from their own youth to their children. Retro toys, including vintage-style dolls, vintage-inspired board games, and sentimental playsets, are enjoying a comeback. Board games and puzzles, ranging from classic favourites to newer releases, have a good market in South Africa. Exploding Kittens, 3D Puzzles and Clementoni Puzzles are different types of board games and puzzle which provide opportunities for social interaction, problem-solving, and family bonding. South Africa's favourable climate and emphasis on outdoor activities contribute to the demand for outdoor and sports toys. Bicycles, scooters, trampolines, sports equipment, and playsets encourage physical activity, fitness, and outdoor play. According to the research report "South Africa Toy Market Research Report, 2027," published by Actual Market Research, The South Africa Toy market is expected to add more than 175 Million by 2027. The increased popularity of interactive and multi-functional toys and games has had a substantial impact on the games and toys industry. The competitive landscape of the market has also been examined with some of the major players being Hasbro, Mattel, Ravensburger, Tomy, The Lego Group, Funtastic, JAKKS Pacific, and Linsay, LeapFrog Enterprises, MGA Entertainment, Playmates Toys, ToyQuest Vivid Imaginations. The toy market in South Africa is served by a combination of brick-and-mortar stores and online retailers. Both large retail chains and independent toy stores cater to consumer needs. Online shopping has also gained momentum, providing convenience and a wide range of choices for consumers. Happyland Toys, Patchwork Pandas, WowWee South Africa are some of the local toy manufracture in South Africa. Namibia, Zambia and Botswana were the main destinations of toy exports from South Africa.

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Sensory and developmental toys are popular with babies and young children. Shape sorters, activity mats, soft toys, rattles, and teething toys are frequently chosen. Ideal toys are those that foster discovery, enhance motor skills, and excite the senses. Preteens (8-15 years)are frequently drawn to more sophisticated and difficult toys. They appreciate playing board games that require planning and strategy, such as those based on trade cards, puzzles, building blocks, sports equipment and electronic devices like handheld gaming consoles. There is a growing demand for educational toys that promote learning and skill development. STEM toys (Science, Technology, Engineering, and Mathematics) are particularly popular, as parents and educators recognize the importance of fostering these skills in children. Nostalgia plays a significant role in the toy market, with parents often introducing their children to toys they enjoyed in their own childhood. Retro toys, such as classic board games, vintage-inspired dolls, and nostalgic playsets, have witnessed a resurgence. In South Africa, there are several events and exhibitions organized specifically for the toy market. These events serve as platforms for toy manufacturers, distributors, retailers, and industry professionals to showcase their products, network, and stay updated on the latest trends. Like The Toy Fair South Africa, Playtopia MGA (Make Games Africa). There are a few notable museums in South Africa that exhibit toys and related collections.Such as, The Ditsong National Museum of Cultural History (Pretoria), The Cape Town Toy Museum (Cape Town), The South African Museum of Childhood (Johannesburg). Considered in this report • Geography: South Africa • Historic year: 2017 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • South Africa toy market with its value and forecast along with its segments • Various divers and challenges • Ongoing trends and developments • Five force models • Top profiled companies • Strategic recommendation

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Kripa Shah

Senior Analyst

Segment covered in the report By Product • Action Figures & ACC •Arts & Crafts •Building Sets •Dolls •Games/Puzzles •Infant/Toddler/Preschool •Youth Electronics •Outdoor & Sports Toys •Plush •Vehicles •Explorative & Other Toys By Age Group • 0-8 years • 9-15 years • 15 years and above By Distribution Channel •Online •Offline

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The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering, the data from secondary sources primary research was conducted by making Telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started, verifying the details obtained from secondary sources. Intended audience This report can be useful to Industry consultants, manufacturers, suppliers, associations & Organizations related to pet care products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.