South Africa Spreads Market Research Report, 2028

South Africa's cultural diversity brings a variety of flavours to the culinary landscape. South Africa is a diverse country with a multicultural market. It is home to various ethnic groups, each with its own unique preferences and culinary traditions. This diversity makes the South African market vibrant and offers a wide range of products and flavours. Food spreads often have deep roots in a region's culinary heritage. They may be passed down through generations, preserving traditional recipes and techniques. Spreads can represent a specific cultural identity and become a symbol of heritage and pride. South Africans have a strong affinity for outdoor grilling, known as braai. In this culture, spreads like marinades, herb butters, and savoury sauces are used to enhance the flavours of grilled meats, sausages, and vegetables. Braai gatherings often feature an array of spreads, creating a communal and festive atmosphere. South Africa's diverse flora and fauna offer a variety of unique ingredients for spreads. Indigenous fruits like marula, rooibos, and baobab are used to make jams, preserves, and spreads that showcase the country's natural resources. These spreads often carry cultural significance and promote the use of locally sourced ingredients. South African food and culture are influenced by the diverse culinary traditions of its multicultural population. Indian and Cape Malay influences are seen in the use of spicy and aromatic chutneys, pickles, and sambals, while African traditions contribute to the use of unique flavours and ingredients in spreads. Food spreads play a significant role in social gatherings and celebrations. South Africans enjoy sharing meals, and spreads are placed on the table for guests to enjoy. The act of sharing fosters a sense of togetherness, hospitality, and generosity. According to the research report "South Africa Spread Market Research Report, 2028," published by Actual Market Research, The South Africa Spread Market is expected to grow at above 7.25% CAGR from 2023 to 2028. Nut-based spreads, especially peanut butter, are incredibly popular in South Africa. Peanut butter is a staple in many households and is used on bread, as a filling for sandwiches, and as an ingredient in baking. It is valued for its rich flavour, creaminess, and nutritional benefits. Savoury spreads like hummus, tapenade, and tomato-based spreads are gaining popularity in South Africa. They are commonly used as dips, sandwich fillings, and accompaniments to braai (barbecue) dishes. These spreads offer a savoury and flavorful option for those seeking a non-sweet alternative. Honey-based spreads, including flavoured honey spreads and honey butter, have a niche but dedicated following in South Africa. They provide a natural sweetness and are used as spreads on bread and biscuits and as natural sweeteners in various recipes. In the South African food spread market, major brands like Black Cat and All Gold dominate the fruit jam and preserve category, while Bovril offers savoury spreads. Nutritech is known for its nut butter spreads, and Nutella is a popular choice for chocolate spread lovers. Rhodes offers a diverse range of fruit spreads, and Beacon stands out for its chocolate spreads. These brands contribute to the rich and varied food options available in South Africa. Events like Africa's Big 7, Food & Hospitality Africa, and the Good Food & Wine Show showcase a wide range of food products, including spreads. Additionally, Decorex South Africa often features gourmet food exhibitors, while local food markets provide opportunities to discover artisanal spreads. These events contribute to the dynamic food culture in South Africa and offer platforms for exploring and experiencing various spreads. In South Africa, spreads are typically sold through various sales channels to reach consumers. Large retail chains such as Pick n Pay, Shoprite, and Woolworths have dedicated sections for spreads where a wide range of brands and flavours are available. Convenience stores like Spar, Checkers, and Quickshops often stock spreads for customers seeking quick and easy purchases. With the growing popularity of e-commerce, many South Africans prefer to buy spreads online through platforms such as Takealot, Woolworths Online, and Food Lover's Market Online. Specialty stores focusing on organic or health food products, such as Wellness Warehouse and Faithful to Nature, offer a selection of spreads catering to specific dietary preferences. The food industry, including the spread market, is regulated by various government agencies to ensure food safety, quality, and compliance with standards. The primary authority responsible for food regulations is the Department of Health, specifically the Food Control Directorate. They enforce the Foodstuffs, Cosmetics, and Disinfectants Act (Act 54 of 1972) and its associated regulations, which cover aspects such as labelling, composition, hygiene, and advertising of food products, including spreads. These regulations aim to protect consumer health, prevent foodborne illnesses, and ensure accurate information for consumers. Additionally, the South African Bureau of Standards (SABS) sets national standards for food products, including spreads, to maintain quality and safety standards across the industry. Producers and manufacturers of spreads must comply with these regulations to ensure their products meet the required standards before they can be sold in the market. Changing consumer preferences play a significant role in driving the spread market. Consumers are increasingly seeking healthier and more diverse options, leading to a growing demand for spreads made from organic, plant-based, and natural ingredients. Convenience is another key driver, as busy lifestyles prompt consumers to look for quick and easy meal solutions. Spreads that can be easily spread on bread, crackers, or other food items are in high demand. Flavour innovation is a key driver in the spread market, as consumers are constantly seeking unique and interesting flavours. To cater to diverse tastes, companies are introducing new and exotic flavour options, offering a wide range of choices to consumers. Additionally, the rising focus on health and wellness is driving the demand for spreads that are low in fat, sugar, and artificial ingredients. Consumers are increasingly conscious of the nutritional content and functional properties of spreads, seeking products that offer health benefits. Ensuring a consistent and reliable supply of quality ingredients, especially for natural and specialty spreads, can be a challenge. Managing the supply chain efficiently is crucial to meeting demand. Maintaining the shelf life and preserving the quality and taste of spreads without the use of excessive preservatives can be a challenge. Ensuring freshness and extending product shelf life are crucial for customer satisfaction.

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Considered in this report • Geography: South Africa • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • South Africa Spread Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type: • Spreadable Fats • Fruit Jam & Preserve Spreads • Nut Based Spreads • Chocolate Spreads • Savory Spreads • Honey Based Spreads

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Kripa Shah

Senior Analyst

By End-Use: • Household • Commercial By Nature: • Conventional • Organic / Plant Based By Distribution Channel: • Hypermarket & Supermarket • Convenience Store • Online • Others (Foodserive & Direct Sales)

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The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to spread industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.