South Africa Dried Fruit Market Research Report, 2028

Many South African fruits are consumed as dried fruit, including grapes, apricots, peaches, apples, pears, mangoes, and bananas. Drying reduces moisture, which promotes mold, yeast, and bacterial growth, extending the shelf life of fruit. It also reduces the fruit's weight and size, making it less expensive and easier to transport. Berries, for example, may be treated with a sugar solution, such as grape juice, before drying to prevent them from becoming excessively hard and, eventually, inedible. Due to the simplicity of production and cheap associated costs, the majority of South Africa's dried fruit is dried on drying trays in the sun immediately after being gathered. Because unfavorable environmental conditions might promote fungus development and Fruit discoloration, most fruit is dried in winter rainfall locations like the Boland, Ceres Valley, and Klein Karoo in the Western Cape, and along the Orange River Valley in the Northern Cape. Dried fruit can be eaten as a snack, cooked with, or added to a dessert. Dried fruit is abundant in fiber and antioxidants, and it is incredibly nutritious. One piece of dried fruit has the same nutritional content as one piece of fresh fruit. However, there are a few exceptions: some nutrients, such as vitamin C, may be lost during the drying process.

According to the research report, “South Africa Dried Food Market Research Report, 2028” published by Actual Market Research, the market is anticipated to add USD 29.37 Million market size by 2028. Reformulating manufactured foods to make them healthier is gaining popularity. Top manufacturers in the market are constantly looking for innovative ways to make bread and confectionary items, especially using dried fruits. Dried fruits are relatively stable. Shelf-stable products such as bread mixes, biscuits, cookies, and dessert toppings have a lot of potential in the bakery and confectionery industry. The dried fruit sector is being driven by this in bread and confectionery applications. Dried Berries, which include Cranberries, Cherries, Blueberries, Blackcurrant, Strawberries, Blackberry, Boysenberry, Elderberry, Huckleberry, Red Currant, and others, dominated the dries fruit market due to health benefits, while Prune remained the fastest growing segment during the forecast period due to growing popularity among people owing to its numerous health benefits.
In South Africa, raisin production is concentrated near the Orange River in the Northern Cape Province, accounting for at least 90% of total annual production. The remaining 10% of production is accounted for by the Western Cape. South Africa has over 1000 raisin producers and 7 raisin processors. As per OEC, Europe is still South Africa's largest foreign market for raisins, accounting for 64% of the export market. Germany is South Africa's largest single market, accounting for 33% of total exports in 2020, followed by the United Kingdom (10%), Canada (9%), the United States (9%), the Netherlands (9%), Algeria (8%), France (4%), and Denmark (2%).

The Western Cape, the Southwestern Districts, the Northern Cape, the Little Karoo, the Oliphant's River area, and the Lower and Upper Orange River area produce the majority of dried fruit. Apricots are mostly grown in the Little Karoo. Prunes are nearly entirely grown in the Tulbagh district of the Western Cape. The majority of raisins are grown around the Lower Orange River. Currants are grown in the Vredendal region. Tree fruit, as opposed to vine fruit, is primarily dried in the Western Cape and the Southwestern provinces of South Africa.

As per the World Bank, the population of South Africa was 60.04 Million in 2021, of which 29.56 Million are male and 30.48 Million are female. Of the total population, 20 million are under the age of 14, and 34 million have age between 15-64 years. The urban population is 8.2 million and the rural population is 1.26 million. As per World Bank, The GDP of South Africa was USD 419.95 Billion in 2021, the inflation rate was 6%, and per capita income was US$6,994.2. Increasing Population and Urbanization are some major factors contributing to the growth of the Dried Fruit Market in South Africa.

Dried Tree Fruit like biltong and braaivleis is a South African specialty. The Dutch planted fruit trees on the southern edge of Africa in the seventeenth century, which were subsequently dried for later use. The long, dry, and hot climate of South Africa are excellent for this technique, and dried fruits have now become a popular cultural dish. Regulations for the dried fruit sector and its export have been created as the South African deciduous fruit industry has grown and matured. It was previously governed by the South African Dried Fruit Council, which was renamed the Dried Fruit Technical Board after agricultural deregulation. The dried tree fruit business suffered another structural transformation in 2019. Dried Tree Fruits (peaches, pears, prunes, apricots, apples, and nectarines) were incorporated into Hortgro's service organization, which is based in Paarl, as a result of this transition.

Because of the ease of having all products in one location and a large assortment at the same time, supermarkets and hypermarkets dominate the South Africa Dried Fruit Market. The main hypermarkets and supermarkets in South Africa are Shoprite Holdings, Spar Group, Pick n Pay, and Woolworths Holdings Limited. In recent years, there has been a significant increase in internet usage and the use of e-commerce websites to purchase commodities such as Dried Fruits. The market is attracting Carrefour, Walmart, Amazon, and other well-known vertical experts.

Considered in this report
•Geography: South Africa
•Historic year: 2017
•Base year: 2022
•Estimated year: 2023
•Forecast year: 2028

Aspects covered in this report
•South Africa Dried Fruits market with its value and forecast along with its segments
•Various drivers and challenges
•On-going trends and developments
•Top profiled companies
•Strategic recommendation

By Type
•Dried Apricots
•Dried Dates
•Dried Grapes / Raisins
•Dried Figs
•Dried Berries (Cranberries, Cherries, Blueberries, Blackcurrant, Strawberries, Blackberry)
•Prunes
•Others

By Nature
•Organic Dried Fruits
•Conventional Dried Fruits

By Distribution Channel
•Hypermarkets/Supermarkets
•Specialty Stores
•Convenience Stores
•Online Retail
•Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the dried fruit industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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