Saudi Arabia Wellness Tourism Market Research Report, 2029

The concept of wellness in Saudi Arabia is deeply rooted in traditional practices. Hot springs, scattered across the country like natural jacuzzis, have been revered for their therapeutic properties for centuries. Al Ain Oasis in Al Ahsa boasts some of the oldest, drawing visitors seeking solace in the mineral-rich waters. Additionally, Islamic pilgrimage (Hajj) itself incorporates elements of physical and spiritual well-being, with rituals requiring a level of fitness and inner peace. However, modern wellness tourism, with its focus on luxury spas, detox programs, and trendy fitness retreats, is a recent arrival. This shift can be attributed to the government's Vision 2030 plan, which aims to diversify the economy and promote tourism beyond religious travel. The recent emergence of large-scale wellness resorts like Triple Bay at AMAALA signifies a significant step towards positioning Saudi Arabia as a premium wellness destination. Saudi Arabia's cultural landscape presents both opportunities and challenges for wellness tourism. The growing middle class, with a rising disposable income and increased exposure to global trends, is driving demand for wellness experiences. Young Saudis, in particular, are embracing healthy living and preventative healthcare. Social media furthers this trend, with influencers showcasing wellness retreats and healthy lifestyles. However, societal norms emphasizng modesty can create barriers. Luxury spas with segregated facilities or female-only experiences are crucial to cater to this segment. According to the research report "Saudi Arabia Wellness Tourism Market Research Report, 2029," published by Actual Market Research, the Saudi Arabian Wellness Tourism market was valued more than USD 3 Billion in 2029. Several factors are fueling the rise of wellness tourism in Saudi Arabia. The government's Vision 2030 plan actively promotes tourism diversification, with a specific focus on wellness. This translates into significant investments in infrastructure, development of wellness resorts, and promotion of the kingdom's natural assets like the Red Sea and desert landscapes. Another driver is the increasing disposable income of Saudi citizens, creating a demand for premium travel experiences that prioritize well-being. Moreover, the country's strategic location positions it perfectly to attract regional tourists seeking wellness retreats within a short travel distance. Despite the promising prospects, the Saudi Arabian wellness tourism market faces some challenges. One hurdle is the relatively new concept itself. Raising awareness and educating the public about the benefits of wellness travel is crucial. Additionally, a lack of standardized regulations and accreditation for wellness providers can create confusion for potential tourists. Furthermore, cultural sensitivities need to be addressed. Balancing modern wellness practices with conservative social norms is an ongoing negotiation. This might involve offering gender-segregated spa facilities or incorporating Islamic wellness principles that emphasize spiritual well-being. Finally, competition from established wellness destinations remains a challenge. Neighbouring countries like the United Arab Emirates have a head start in terms of infrastructure and brand recognition.

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Divided by traveler preferences, secondary travelers, often accompanying primary wellness tourists, represent a significant segment, with their needs impacting destination choices and overall experiences; offering childcare services or activities for non-wellness-focused companions can significantly enhance package appeal. Primary travelers, the core group actively seeking wellness experiences, can be further segmented based on motivations: stress relief and relaxation seekers prioritize spa treatments and serene settings; fitness and activity-oriented travelers focus on physical well-being through adventure activities and sports facilities; medical wellness seekers prioritize preventative or therapeutic treatments, including traditional Arabic and Islamic Medicine (TAIM); spiritual wellness seekers prioritize holistic well-being, favoring meditation retreats and destinations with religious significance. Location-based segmentation distinguishes between domestic travelers, comprising Saudi residents seeking wellness experiences within the country, and international travelers, increasingly drawn to Saudi Arabia for wellness tourism; understanding their preferences, budgets, and desired offerings is essential. Service-based segmentation underscores the importance of wellness-focused accommodations, ranging from luxury spas with integrated resorts to eco-lodges emphasizing mindfulness and nature connection; seamless and comfortable transportation options, including airport transfers and eco-conscious vehicle choices, are crucial; a diverse range of wellness activities, such as yoga, meditation, and cultural experiences, tailored to different fitness levels, are essential; healthy and delicious cuisine, featuring organic, locally sourced ingredients and catering to dietary restrictions, is a must; additional services like childcare, cultural excursions, and access to wellness professionals further enhance the experience. The wellness tourism market in Saudi Arabia is a young bud blossoming in fertile ground. With its rich cultural heritage, natural wonders, and a supportive government, the kingdom has the potential to become a major pla yer in this global industry. By addressing the challenges related to awareness, regulations, cultural sensitivity, and competition, Saudi Arabia can carve a unique niche in the wellness tourism landscape, offering a truly holistic and rejuvenating experience for travelers seeking a deeper connection with themselves and the world around them. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029

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Aspects covered in this report • Wellness Tourism market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Traveller • Secondary • Primary By Location • Domestic • International

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By Service • Lodging • In-country Transport • Wellness Activities • Food & Beverage • Others The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Wellness Tourism industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.