Saudi Arabia Spreads Market Research Report, 2028

Saudi Arabia is a large country with diverse regional cuisines and preferences. Different regions may have their own unique spreads and ways of enjoying them. For instance, in coastal regions, seafood-based spreads may be more popular, while in other areas, spiced and aromatic spreads may be favoured. Hospitality is highly valued in Saudi Arabian culture, and spreads are an integral part of warm hospitality customs. Guests are often welcomed with a generous spread of spreads, including butter, cheese, labneh (strained yoghurt), and a variety of jams and preserves, served alongside fresh bread or pastries. Saudi Arabia, being a predominantly Muslim country, spreads are an integral part of religious observances. During the holy month of Ramadan, spreads are featured prominently in the iftar (meal to break the fast), where families and communities come together to enjoy an array of spreads, including dates, labneh, and various sweet and savoury options. Breakfast is considered an important meal in Saudi Arabian culture, and spreads feature prominently in breakfast rituals. Families often gather in the mornings to enjoy a spread of butter, labneh, cheese, honey, and jams, which are spread on freshly baked bread or paired with Arabic coffee. Spreads are often featured during social gatherings and events in Saudi Arabia. Whether it's a wedding, engagement, or festive occasion, spreads are included in the food offerings served to guests. They add flavour and variety to the spread of dishes and contribute to the overall enjoyment of the gathering. According to the research report “Saudi Arabia Spread Market Research Report, 2028," published by Actual Market Research, The Saudi Arabia Spread Market is projected to reach market size of more than USD 731.83 Million by 2028. The Riyadh Food Expo is an annual food and beverage exhibition held in Riyadh, Saudi Arabia. The event showcases a diverse range of food products, including spreads, and attracts exhibitors and visitors from within the Kingdom and the region. Furthermore, Saudi Foodex is an annual international food and beverage exhibition held in Saudi Arabia. The event features a wide range of food products, including spreads, and attracts exhibitors and visitors from the food industry across the region. Saudi Arabia has seen an increased interest in health and wellness, sustainability, and ethical considerations, which has influenced consumer preferences. Organic and plant-based products, including spreads, have gained popularity in Saudi Arabia as consumers become more conscious of their dietary choices and environmental impact. There is a growing awareness of the benefits of organic foods and the desire for minimally processed, natural options. Additionally, the rise of plant-based diets and the availability of plant-based alternatives have attracted a segment of consumers in Saudi Arabia who follow vegetarian, vegan, or flexitarian lifestyles. Plant-based spreads offer them a suitable option that aligns with their dietary preferences. In Saudi Arabia, when it comes to the end users of spreads, both the commercial and household segments play significant roles, but the household segment is generally more prominent. The household segment includes individual consumers and families who purchase spreads for personal consumption at home. Saudi Arabian households typically use spreads for everyday meals, breakfast, snacks, and baking purposes. Spreads are a common feature on dining tables, and they are enjoyed by family members of all ages. The household segment includes individual consumers and families who purchase spreads for personal consumption at home. Saudi Arabian households typically use spreads for everyday meals, breakfast, snacks, and baking purposes. Spreads are a common feature on dining tables, and they are enjoyed by family members of all ages. Major brands, including Almarai, Al Safi Danone, Nadec, Puck, Kiri, President, and Lurpak, dominate the spread segment on the Saudi Arabian market. Almarai is a well-respected dairy manufacturer with a wide selection of spreads, including butter and cheese spreads. Spreads with distinct flavours are also available from Al Safi Danone, a joint venture between the Al Safi Group and Danone. While Nadec caters to regional tastes, foreign companies like Puck, Kiri, President, and Lurpak are also becoming more popular in Saudi Arabia. While Kiri is an expert in creamy cheese spreads, these manufacturers provide cream cheese and processed cheese spreads. Premium butter and cheese spreads from President and Lurpak are well known for satisfying a variety of consumer tastes. Large retail chains such as Carrefour, Tamimi Markets, Panda, and Danube offer a wide range of spreads. These supermarkets and hypermarkets are popular destinations for consumers to purchase their grocery items, including spreads. Convenience stores like Tamimi Express, Al Sadhan, and Baqala are widely spread across Saudi Arabia. They offer convenience to consumers looking to purchase spreads and other daily essentials in a smaller, more accessible setting. E-commerce platforms like Noon, Amazon.sa, and Danube Online provide consumers with the convenience of shopping for spreads online. These platforms offer a wide selection of products and deliver them directly to customers' doorsteps. The spread market in Saudi Arabia is subject to government regulations to ensure food safety, quality, and compliance with Islamic dietary guidelines. The Saudi Food and Drug Authority (SFDA) is the regulatory body responsible for overseeing and regulating food products, including spreads, in the country. The SFDA has specific labelling requirements for spreads, which include providing accurate information about ingredients, nutritional content, production dates, expiration dates, storage conditions, and the Halal certification mark. Proper labelling helps consumers make informed choices and ensures transparency. Saudi Arabia has a predominantly Muslim population, and Halal certification is mandatory for food products, including spreads, to be sold in the market. This certification ensures that the products comply with Islamic dietary laws and do not contain any prohibited ingredients or additives. Maintaining the freshness and quality of spreads, especially those with natural ingredients, can be challenging. Brands need to ensure proper packaging, storage, and distribution processes to extend the shelf life and preserve the taste and texture of their products. The rise of urbanisation and busy lifestyles has led to an increased demand for convenient and time-saving food options. Spreads that offer ease of use, versatility, and ready-to-eat solutions align with the needs of modern consumers. Exposure to international cuisines and culinary trends has influenced consumer preferences in Saudi Arabia. This drives the demand for spreads that cater to specific culinary traditions or offer unique flavours inspired by global cuisines.

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Considered in this report • Geography: Saudi Arabia • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • Saudi Arabia Spread Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type: • Spreadable Fats • Fruit Jam & Preserve Spreads • Nut Based Spreads • Chocolate Spreads • Savory Spreads • Honey Based Spreads

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Kripa Shah

Senior Analyst

By End-Use: • Household • Commercial By Nature: • Conventional • Organic / Plant Based By Distribution Channel: • Hypermarket & Supermarket • Convenience Store • Online • Others (Foodserive & Direct Sales)

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The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to spread industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.