Saudi Arabia Probiotics Market Research Report, 2028

The probiotics market of Saudi Arabia is growing significantly. Saudi Arabia, being one of the Middle East's most significant economies, provides a favourable environment for the probiotics market. The country's healthcare system has emphasised preventive and holistic approaches, resulting in an increase in demand for natural and alternative medicines such as probiotics. Furthermore, Saudi Arabian consumers are becoming more concerned with maintaining a healthy lifestyle, which includes a balanced diet and frequent exercise, which is driving demand for probiotic products. Saudi Arabia has a diverse culinary heritage that includes traditional fermented foods such as yoghurt, leben, and kishk. These foods have been consumed for generations and are naturally high in probiotics. Local manufacturers in Saudi Arabia frequently add these traditional strains to their probiotic products, capitalising on Saudi consumers' familiarity with and acceptance of these strains. Probiotic product demand is predicted to expand as consumer awareness of probiotics grows and they become more health-conscious. Kombucha is a fermented tea beverage that contains probiotics. It has gained traction in Saudi Arabia, and can often be found in health food stores or cafes that specialize in natural and organic products. Saudi Arabia has seen some major changes in probiotic consumption and use. These patterns represent the changing interests and behaviours of the country's customers. Traditional Saudi Arabian food uses probiotics, combining the country's gastronomic legacy with the health advantages of probiotics. Probiotic strains are being infused into traditional fermented foods like yoghurt, leben, and other dairy-based items by local businesses. This integration allows consumers to reap the benefits of probiotics while eating meals that are familiar and culturally relevant to them. According to the research report "Saudi Arabia Probiotics Market Research Report, 2028," published by Actual Market Research, the Saudi Arabia Probiotics market is anticipated to add USD 149 Million from 2023 to 2028. Saudi Arabia is an Islamic country with a significant Muslim population, and adherence to halal dietary laws is of utmost importance. Probiotic products available in Saudi Arabia often undergo strict halal certification processes to ensure they comply with Islamic dietary guidelines. This certification provides assurance to Muslim consumers that the probiotic products they consume are permissible according to their religious beliefs. Saudi Arabia has been investing in health tourism and wellness centres in order to promote the country as a medical and wellness destination. Probiotics and gut health are increasingly recognised as critical components of overall health. Quality and safety standards for food and healthcare items are highly valued in Saudi Arabia. Probiotic makers and distributors in the country follow strict rules and subject their goods to rigorous testing to assure their safety, efficacy, and quality. This emphasis on quality and safety gives consumers trust in the probiotic products on the market. Probiotics have found a place within the framework of Islamic medicine, which emphasizes holistic approaches to health and well-being. Islamic medicine practitioners in Saudi Arabia may incorporate probiotics into their treatment plans and recommendations, combining traditional healing practices with modern scientific knowledge. Responding to the increasing demand for plant-based and dairy-free options, probiotic products in Saudi Arabia now include non-dairy alternatives. Probiotic-rich products made from soy, almond, coconut, and other plant-based sources cater to consumers following vegan or lactose-free diets. These alternatives offer an inclusive option for individuals with dietary restrictions or preferences.

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The product type of the market includes probiotics food & beverages, probiotics dietary supplement and animal feed. The market is positively dominated by probiotics food & beverges products with market size of more than 250 Million in 2022. Saudi Arabian consumers have shown a growing interest in probiotic-enriched beverages beyond traditional fermented products like yogurt. Manufacturers are introducing probiotic-infused juices, drinks, and even water-based probiotic beverages. These offerings provide a refreshing and convenient way to consume probiotics while offering flavor variety and hydration benefits. The market has seen the introduction of probiotic-enriched infant formula targeting the specific nutritional needs of infants. These formulas contain beneficial strains that support digestion and the developing immune system of babies. Probiotic-infused infant formula offers a convenient way for parents to ensure their child receives the potential health benefits of probiotics from an early age. Based on end-use market is segmented into human and animal. Humans are the major consumer of probiotics products in Saudi Arabia and leading the market with significant market share as well. During the forecast period animal segment is expected to register significant CAGR of the market in Saudi Arabia. Based on distribution channel, the market is divided into hypermarkets and supermarkets, pharmacies / drugstores, convenience stores, speciality stores, online and others. Among them hypermarkets and supermarkets are dominating the market with highest market share. Furthermore, during the anticipated time frame online channel are expected to register significant CAGR of the market. Online platforms provide convenience and accessibility for consumers to purchase probiotics from the comfort of their homes or on-the-go. With a few clicks, consumers can browse through a wide range of probiotic products, compare prices, read reviews, and make informed purchasing decisions. This convenience eliminates the need to physically visit multiple stores, saving time and effort. Furthermore, high internet penetrations, increased usage of smart phones are certain key factor that contributing to development of online distribution channel of probiotics in Russia. There are some of major online distributors of probiotics products in Saudi Arabia include Amazon.sa, noon.com, Healthy Life. Recent Developments: • BioGaia AB announced on April 20, 2023 that it had received regulatory approval from the Saudi Food and Drug Authority (SFDA) for its probiotic product, BioGaia Protectis. BioGaia Protectis is a chewable tablet that contains the probiotic Lactobacillus reuteri Protectis, which has been shown to be effective in treating diarrhea and other gastrointestinal conditions. The approval of BioGaia Protectis in Saudi Arabia is a significant milestone for BioGaia, as it expands the company's reach into a new and growing market. • Church & Dwight Co., Inc. announced on May 17, 2023 that it had launched its probiotic product, Align, in Saudi Arabia. Align is a probiotic supplement that contains the probiotic Bifidobacterium lactis BB-12, which has been shown to be effective in improving digestive health. The launch of Align in Saudi Arabia is part of Church & Dwight's strategy to expand its reach into new markets. Considered in this report • Geography: Saudi Arabia • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Kripa Shah

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Aspects covered in this report • Saudi Arabia Probiotics market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Products type • Probiotics Food and Beverages • Probiotics Dietary Supplements • Animal Feed By End user • Human • Animal

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By Ingredient Type • Bacteria • Yeast By Form • Liquid • Powder • Gel By Distribution channel: • Hypermarkets and Supermarkets • Pharmacies/Drugstores • Convenience Stores • Specialty stores • Online • Others The approach of the report This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Probiotics industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.