Saudi Arabia Personal Hygiene Market Reserach Report, 2030

The personal hygiene market in Saudi Arabia has been experiencing significant growth due to rising awareness of health and wellness, changing consumer behavior, and the increasing influence of global hygiene trends. Saudi consumers have become more concerned with personal grooming and maintaining hygiene standards, especially following the COVID-19 pandemic, which heightened the focus on health and sanitation. As a result, products such as soaps, shampoos, deodorants, toothpaste, and hand sanitizers have seen strong demand, with both local and international brands expanding their presence in the market. The growing preference for organic and natural personal care products has led to an increase in the availability of chemical-free, eco-friendly options. Additionally, there is an increasing trend towards convenience, with ready-to-use products and online shopping gaining popularity, especially among the younger, tech-savvy population. The retail sector, including hypermarkets, supermarkets, and e-commerce platforms, has adapted to this demand, offering a wide range of personal hygiene products to cater to diverse consumer needs. Saudi Arabia’s retail landscape is also influenced by a younger, more diverse population, which drives demand for a wide variety of personal care and hygiene products. The increasing urbanization, rise in disposable income, and growing awareness of the importance of personal hygiene in disease prevention are all key factors contributing to market growth. According to the research report, “Saudi Arabia Personal Hygiene Market Outlook, 2030," published by Bonafide Research, the Saudi Arabia Personal Hygiene market is anticipated to add to more than USD 1.31 Billion by 2025–30. The Saudi Arabian government’s efforts to improve healthcare infrastructure and raise awareness about hygiene practices further bolster the personal hygiene market. Public health campaigns, along with the integration of hygiene education into schools and workplaces, have contributed to better hygiene habits among the population. There has also been a noticeable shift towards gender-neutral and inclusive personal hygiene products, as women, in particular, are becoming more engaged in the workforce and public life, leading to greater demand for personal hygiene products suited to their specific needs. Moreover, the country’s increasing emphasis on women’s empowerment, along with changes in lifestyle and social norms, has resulted in a larger market for personal care items such as skincare, haircare, and deodorants. Saudi Arabia's personal hygiene market is highly competitive, with both multinational companies and local players vying for market share. Companies are leveraging advanced technology and innovations in product formulations to appeal to the growing demand for products that promote wellness, sustainability, and functionality. The trend toward premium and personalized products is also gaining momentum, with consumers willing to spend more on high-quality, branded items. With a focus on health-consciousness, hygiene, and convenience, the market is poised for continued growth, driven by evolving consumer expectations and ongoing shifts in the country’s demographic and economic landscape.

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The personal hygiene market in Saudi Arabia encompasses a wide range of products designed to cater to the daily hygiene needs of consumers across different demographics. Bath and shower products, including bath soaps and shower gels, form a fundamental part of the market, with demand driven by increasing awareness of personal cleanliness, rising disposable incomes, and a preference for premium skincare solutions. Baby hygiene products such as diapers, baby wipes, and baby shampoos witness steady demand due to high birth rates, growing concerns about infant health, and the rising adoption of organic and hypoallergenic options. Paper products, including tissues and sanitary wipes, play an essential role in daily hygiene routines, experiencing consistent growth fueled by both individual consumption and institutional demand. Hair care items, including shampoos, conditioners, and hair treatments, see continuous expansion due to evolving consumer preferences, an increasing focus on scalp health, and the popularity of products tailored to specific hair types and concerns. Feminine hygiene products, including sanitary napkins and tampons, benefit from increased awareness of menstrual health, urbanization, and efforts to remove social stigma around feminine care. Oral care products such as toothpaste, toothbrushes, mouthwash, and dental floss remain crucial to daily hygiene practices, with innovations focusing on whitening, gum care, and sensitivity relief. Deodorants and antiperspirants are widely used by consumers looking for long-lasting freshness and sweat control, with growing interest in natural and aluminum-free formulations. Other personal hygiene items, including hand sanitizers, skincare essentials, and multipurpose cleansing wipes, continue to see growth due to heightened hygiene consciousness, especially following global health concerns and increased emphasis on personal well-being. The distribution of personal hygiene products in Saudi Arabia relies on multiple retail channels that cater to both urban and rural consumers, ensuring accessibility and convenience. Hospital pharmacies serve as an important source of hygiene essentials, especially for medical-grade and prescription-based products, catering to patients and individuals with specific dermatological and oral health needs. Supermarkets and hypermarkets play a dominant role in the market, offering a wide variety of hygiene products under one roof, making it convenient for consumers to purchase daily essentials alongside other household items. The prominence of online stores and pharmacies has grown significantly, driven by digital transformation, changing shopping behaviors, and the convenience of home delivery, with e-commerce platforms offering a diverse selection of products, exclusive discounts, and subscription-based purchasing models. Convenience stores and retail pharmacies continue to serve as key points of sale, particularly for impulse purchases and emergency needs, with their widespread presence across cities and neighborhoods ensuring easy access to hygiene essentials. Other distribution channels, including specialty beauty stores, direct-to-consumer sales, and department stores, cater to specific consumer preferences, with a focus on premium, organic, and dermatologist-recommended products. The availability of personal hygiene items through diverse retail avenues reflects the evolving shopping habits of Saudi consumers, with growing preferences for product authenticity, quality assurance, and promotional deals influencing purchasing decisions. The retail landscape continues to evolve, with innovations in packaging, marketing strategies, and digital engagement playing a crucial role in enhancing consumer experience and driving sales in the personal hygiene sector. The Saudi Arabian personal hygiene market caters to diverse consumer segments, with products designed for different gender-specific and unisex applications, reflecting varying needs, preferences, and cultural influences. Unisex hygiene products dominate a large portion of the market, with bath and shower essentials, oral care items, deodorants, and paper products widely used by individuals of all age groups. The demand for unisex hygiene solutions is driven by growing hygiene awareness, lifestyle changes, and the increasing appeal of gender-neutral formulations that prioritize functionality, efficacy, and skin compatibility. Male-oriented hygiene products, including specialized grooming items such as men's shampoos, body washes, and deodorants, continue to gain traction, fueled by the rising trend of personal grooming, a greater emphasis on self-care, and targeted marketing campaigns promoting male hygiene. The expansion of men’s hygiene solutions also extends to beard care, skincare, and fragrances, as male consumers increasingly seek tailored products that cater to their specific needs. Female hygiene products represent a significant segment, with demand rising for feminine care solutions, skincare essentials, and hair care products formulated for different hair textures and scalp conditions. The increasing focus on women’s health, beauty, and self-care drives innovation in feminine hygiene, with organic, chemical-free, and dermatologically tested formulations gaining popularity. The cultural and social landscape of Saudi Arabia also influences product development, with manufacturers introducing hygiene solutions that align with local preferences, religious considerations, and modesty standards while ensuring global beauty and wellness trends are incorporated.

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Nikita Jabrela

Business Development Manager

Considered in this report • Historic Year: 2019 • Base year: 2024 • Estimated year: 2025 • Forecast year: 2030 Aspects covered in this report • Personal Hygiene Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Bath (Bath Soap) And Shower Products • Baby Hygiene Products (Baby Wipes, Diapers, Baby Shampoo, etc.) • Paper Product • Hair Care • Feminine Hygiene • Oral Care Products (Toothpaste, Toothbrush, Mouthwash, Dental Floss, etc.) • Deodorants & Antiperspirants • Others

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By Distribution Channels • Hospital Pharmacies • Supermarkets and Hypermarkets • Online Stores and Pharmacies • Convenience Stores and Retail Pharmacies • Others By Gender • Unisex • Male • Female The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.