Saudi Arabia Non-Sugar Sweetener Market Research Report, 2028

Saudi Arabians have become increasingly health-conscious, and there is a growing awareness of the negative health effects of excessive sugar consumption. As a result, consumers are seeking alternatives to traditional sugar to reduce their calorie intake and lower the risk of health issues such as obesity and diabetes. Saudi Arabians have become increasingly health-conscious, and there is a growing awareness of the negative health effects of excessive sugar consumption. As a result, consumers are seeking alternatives to traditional sugar to reduce their calorie intake and lower the risk of health issues such as obesity and diabetes. Saudi Arabian cuisine is deeply rooted in tradition and culture, with an array of richly flavored and sweetened dishes. Non-sugar sweeteners have gradually been incorporated into traditional recipes, including popular desserts like baklava, ma'amoul, and qatayef, to cater to health-conscious consumers without compromising on taste. Arabic coffee, known as Gahwa, is an integral part of Saudi Arabian hospitality and social gatherings. Traditionally, Gahwa is sweetened with sugar, but the use of non-sugar sweeteners has become more prevalent, allowing guests to enjoy the cultural significance of the beverage while avoiding excessive sugar consumption. During religious celebrations, such as Eid al-Fitr, sweets and desserts play an essential role in Saudi Arabian culture. Non-sugar sweeteners are increasingly being used in these festive treats, allowing people to indulge in traditional delights with reduced sugar content. Food festivals and events in Saudi Arabia now feature sugar-free sections, where vendors offer non-sugar sweetener-based dishes and desserts. These specialized areas allow consumers to explore and enjoy sugar-free culinary delights. Dessert shops and bakeries in Saudi Arabia now offer sugar-free or reduced-sugar options to cater to customers seeking healthier treats. These establishments have recognized the demand for healthier alternatives and adapted their menus accordingly. According to the research report "Saudi Arabia Non-Sugar Sweetener Market Research Report, 2028," published by Actual Market Research, the Saudi Arabia Non-Sugar Sweetener market is projected to reach market size more than USD 195 Million by 2028. Nutritionists, dietitians, and healthcare professionals are actively educating the public about the benefits and proper usage of non-sugar sweeteners. Workshops, seminars, and educational campaigns aim to dispel misconceptions and promote the adoption of these alternatives. The fitness and sports nutrition segment in Saudi Arabia is witnessing a rise in the use of non-sugar sweeteners. These sweeteners are being incorporated into protein shakes, energy bars, and sports drinks to cater to health-conscious athletes and fitness enthusiasts. The trend of healthier alternatives extends to pet foods in Saudi Arabia. Manufacturers are incorporating non-sugar sweeteners into pet treats and food products to provide sugar-free options for pet owners. The hot climate in Saudi Arabia contributes to the popularity of frozen desserts. Non-sugar sweeteners are used in sugar-free ice creams and frozen yogurts, offering refreshing options for consumers looking to beat the heat. The convenience of ready-to-eat meals has led to an increased demand for healthier options. Non-sugar sweeteners are used in sugar-free or reduced-sugar ready-to-eat meals to cater to health-conscious consumers. Herbal teas are a popular choice among health-conscious consumers in Saudi Arabia. Non-sugar sweeteners are used to enhance the flavor of herbal teas without adding extra calories.

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The market is segmented into High-Intensity Sweeteners, High Fructose Syrup, Low-Intensity Sweeteners based on type. HFS is commonly used as a sweetening agent in a wide range of processed foods such as beverages, baked goods, cereals, and condiments. Its versatility and ability to enhance flavor make it a preferred choice for food manufacturers. HFS has a higher sweetness level compared to regular sugar, making it an efficient sweetener in smaller quantities. Its ability to enhance the flavor of food and beverages without adding excessive calories is an attractive quality for both manufacturers and consumers. HFS readily dissolves in water, making it an ideal sweetener for beverage formulations. Its solubility, combined with its sweetening power, makes it an attractive option for carbonated drinks, juices, and other beverages. In addition, The Saudi Arabia is witnessing a growing market for low-sugar and sugar-free products across various food and beverage categories. Low-Intensity Sweeteners play a crucial role in formulating these products, meeting the demand for healthier alternatives. Lifestyle-related diseases, such as cardiovascular conditions and metabolic disorders, are on the rise in the Saudi Arabia. Low-Intensity Sweeteners offer a means to address the health concerns associated with excessive sugar consumption. In addition based on source, Saudi Arabia consumers are increasingly inclined towards products made with natural and minimally processed ingredients. Natural sweeteners, such as stevia, monk fruit extract, and erythritol, are perceived as healthier alternatives to artificial sweeteners, driving their demand. Natural sweeteners are being explored for potential use in pharmaceutical formulations to improve the taste and palatability of medications, making them more appealing to patients, especially children. The Saudi Arabian government has been actively promoting health and wellness initiatives to address the rising prevalence of obesity and lifestyle-related diseases. These initiatives have led to increased health consciousness among consumers, driving the demand for non-nutritive sweeteners as a means to reduce calorie intake and sugar consumption. The Saudi Arabian government has been actively promoting health and wellness initiatives to address the rising prevalence of obesity and lifestyle-related diseases. These initiatives have led to increased health consciousness among consumers, driving the demand for non-nutritive sweeteners as a means to reduce calorie intake and sugar consumption. The Saudi Arabian government has been actively promoting health and wellness initiatives to address the rising prevalence of obesity and lifestyle-related diseases. These initiatives have led to increased health consciousness among consumers, driving the demand for non-nutritive sweeteners as a means to reduce calorie intake and sugar consumption. In addition, certain nutritive sweeteners, like sugar alcohols, have a lower impact on blood sugar levels compared to sucrose (table sugar). Consequently, they are suitable for individuals with diabetes who need to manage their blood glucose levels while still enjoying sweetened products. Some nutritive sweeteners, particularly sugar alcohols, do not contribute to tooth decay and cavities. Instead, they have been found to have dental health benefits, making them appealing to consumers concerned about oral hygiene. Saudi Arabia has witnessed a surge in the number of sports and fitness enthusiasts who actively pursue healthy lifestyles. Nutrition and health supplements play a crucial role in supporting their fitness goals, and non-sugar sweeteners are used to enhance taste without compromising the nutritional value. With a growing aging population, there is an increasing focus on nutritional needs and health maintenance among older individuals. Nutrition and health supplements with non-sugar sweeteners offer a convenient way for older adults to support their dietary requirements. Consumers in Saudi Arabia are showing a preference for products made with non-genetically modified organism (GMO) and natural ingredients. Non-sugar sweeteners derived from natural sources, such as stevia and monk fruit, align with this demand. In addition, Cosmetics and personal care products with anti-aging properties are increasingly sought after in the Saudi Arabian market. Non-sugar sweeteners can be incorporated into anti-aging skincare formulations to enhance the efficacy and appeal of such products. Certain non-sugar sweeteners, particularly those derived from natural sources, can act as fragrance and flavor enhancers in cosmetics and personal care products. Their pleasant taste and aroma make them favorable ingredients in products like lip balms and body lotions.

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Kripa Shah

Senior Analyst

Considered in this report • Geography: Saudi Arabia • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Saudi Arabia Non-Sugar Sweetener market with its value and forecast along with its segments • On-going trends and developments • Top profiled companies • Strategic recommendation By Source • Artificial • Sugar Alcohol • Natural

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By Type • High-Intensity Sweeteners • High Fructose Syrup • Low-Intensity Sweeteners By product Type • Non- Nutritive • Nutritive By Application • Food & Beverages (Bakery, Confectionery, Dairy, Juices, Functional Drinks, Carbonated Drinks) • Nutrition and Health Supplements • Pharmaceuticals • Cosmetics and Personal Care The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Non-Sugar Sweetener industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.