Saudi Arabia Men's Grooming Market Research Report, 2028

Saudi Arabia is a fast developing country with a burgeoning middle class, and demand for men's grooming products has increased significantly in recent years. The market for men's grooming goods in Saudi Arabia is predicted to expand gradually in the future years, owing to factors such as a young population, increasing urbanisation, and increased awareness of personal grooming. Furthermore, the Saudi government has initiated various measures to promote personal hygiene, including campaigns encouraging citizens to wash their hands frequently and maintain excellent oral hygiene. These programmes have contributed to a greater understanding of personal cleanliness and the need of utilising grooming products. Generally, personal hygiene is becoming more popular in Saudi Arabia, and men are increasingly adopting grooming products to maintain their appearance and hygiene. According to the research report “Saudi Arabia Men’s Grooming Market Research Report, 2028," published by Actual Market Research, the market is expected to add USD 554.63 Million in the upcoming period, 2023–2028. Men's grooming products are becoming increasingly popular in Saudi Arabia, as there is a growing awareness of personal hygiene and appearance among men. Here are some popular men's grooming products in Saudi Arabia: Shaving products: Shaving is an important part of men's grooming, and there is a range of products available in Saudi Arabia, including razors, shaving creams, and aftershave lotions. Popular brands include Gillette, Nivea, and Dove Men+Care. Skincare products: Skincare is also an essential part of men's grooming, and there is a range of products available in Saudi Arabia, including moisturizers, face washes, and faces masks. Popular brands include Neutrogena, L'Oreal Men Expert, and Nivea Men. Hair care products: Hair care is another essential aspect of men's grooming, and there is a range of products available in Saudi Arabia, including shampoos, conditioners, and styling products. Popular brands include Pantene, Head & Shoulders, and L'Oreal Men Expert. Fragrances: Fragrances are an essential part of men's grooming, and there is a wide range of options available in Saudi Arabia, including colognes and perfumes. Popular brands include Hugo Boss, Calvin Klein, and Giorgio Armani. Overall, there is a growing demand for men's grooming products in Saudi Arabia, and there is a wide range of products available to cater to men's grooming needs. Many popular international brands are available in Saudi Arabia, and there are also local brands that cater specifically to the Saudi market.

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In recent years, there have been several developments in the men's grooming industry in Saudi Arabia. Here are some of the latest news and developments: Growing demand for men's grooming products: The demand for men's grooming products in Saudi Arabia is on the rise, driven by factors such as increasing awareness of personal hygiene, growing disposable incomes, and the influence of social media. Emergence of local brands: There is a growing trend of local brands emerging in the men's grooming market in Saudi Arabia. These brands cater specifically to the Saudi market and offer products that are tailored to local needs and preferences. Government initiatives: The Saudi government has launched several initiatives to promote personal hygiene and grooming among its citizens. For example, the Ministry of Health launched a campaign to raise awareness about the importance of personal hygiene, including using grooming products. Increased availability of grooming products: Men's grooming products are becoming increasingly available in Saudi Arabia, both in physical stores and online. Many popular international brands are available in the country, and there are also local retailers and e-commerce platforms that offer a wide range of men's grooming products. Shifting attitudes towards grooming: There is a growing acceptance of grooming among men in Saudi Arabia, and many men are now openly discussing their grooming routines and using grooming products to take care of their appearance and hygiene. Overall, the men's grooming industry in Saudi Arabia is undergoing significant growth and transformation, driven by changing attitudes and increasing demand. The government is also playing a role in promoting personal hygiene and grooming, which is helping to raise awareness and drive demand for grooming products. Saudi Arabia's expected population in 2021 is over 35 million, with approximately 17.5 million men. Saudi Arabian men's per capita income and purchasing behaviour towards branded grooming items are influenced by a variety of factors including socioeconomic position, personal preferences, and cultural standards. Nonetheless, Saudi Arabia is regarded as one of the wealthiest countries in the world, and many men in the country have a lot of money to spend on branded grooming products. Furthermore, there is an increasing tendency among males globally for personal grooming and self-care, and Saudi Arabia is no exception. This trend may also contribute to the country's rising desire for branded grooming products among men. Saudi Arabia produces men's grooming products. The country's cosmetics and personal care business is expanding, and several companies are manufacturing grooming items for males. Oud Elite, Al Hokair, Ajmal Perfumes, Arabian Oud, and Abdul Samad Al Qurashi are some of the renowned companies that provide men's grooming products in Saudi Arabia. These companies manufacture shaving creams, aftershave lotions, deodorants, hair styling products, and colognes.

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Kripa Shah

Senior Analyst

Many barbershops for men in Saudi Arabia sell men's grooming products. The people in Saudi Arabia also buy their products from barber shops. Some of Saudi Arabia’s most popular barbershops are Groomer's Barbershop is The Art of Shaving, Chaps and Co, BARBER LOUNGE, Four Style, and Many more. There are many e-commerce platforms available in Saudi Arabia from which men can buy grooming products. Some of the most popular e-commerce platforms in Saudi Arabia include: Souq.com, Noon.com, Golden Scent, Namshi, Ubuy and many more. Considered in this report • Geography: Saudi Arabia • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Aspects covered in this report • Saudi Arabia Dishwasher market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Shave care • Skin Care • Hair Care • Toiletries • Fragrances • Others By Price Range • Mass product • Premium Product By Distribution Channel • Supermarket/Hypermarket • Convenience Stores • Specialty Retail • E-commerce • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Men’s Grooming market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.