Saudi Arabia Fitness Equipment Market Research Report, 2030

Fitness is gaining popularity in Saudi Arabia, as the government and citizens recognize the benefits of physical activity for overall health and well-being. The rise of lifestyle-related disorders, such as obesity and diabetes, has sparked a cultural change towards healthy living. Fitness equipment is critical to this transition, since it provides individuals with the tools they need to engage in productive exercises at home or in fitness centers. Cardiovascular machines such as treadmills and stationary bikes, strength training tools such as free weights and resistance bands, and numerous fitness accessories that improve exercise regimens are all essential pieces of equipment. The implementation of exercise culture in Saudi Arabia has been aided by government programs under the Vision 2030 plan, which seeks to promote healthier lifestyles among inhabitants. This strategic focus on health has resulted in increasing spending in fitness facilities and programs, which has boosted the market for fitness equipment. The increased acceptability of exercise among women in Saudi society is increasing the need for fitness products. As the market evolves, trends show a shift towards smart fitness technology that combines with mobile applications to provide personalized training experiences. This technological improvement is consistent with global trends and reflects a larger cultural change towards holistic health methods. Fitness equipment is important in Saudi Arabia since it promotes healthier living and addressing public health challenges. According to the research report, "Saudi Arabia Fitness Equipment Market Research Report, 2030," published by Actual Market Research, the Saudi Arabia Fitness Equipment market is anticipated to add to more than USD 600 Million by 2025–30. The emergence of exercise culture in Saudi Arabia has been aided by government programs under the Vision 2030 plan, which aims to encourage better lifestyles for inhabitants. This strategic emphasis on health has resulted in greater spending in fitness facilities and programs, boosting the market for fitness equipment. The increased acceptance of fitness among Saudi women is raising the market for fitness products. As the market evolves, trends point to a shift towards smart fitness technology that interfaces with mobile apps to provide personalized training experiences. This technological improvement is consistent with global trends and reflects a wider cultural change towards holistic health methods. The significance of exercise equipment in Saudi Arabia is highlighted by its role in promoting healthier living. Market trends show a substantial shift towards smart fitness technology, with consumers increasingly looking for linked gadgets that provide real-time data tracking and personalized workout regimens. This development is consistent with a broader cultural change towards holistic health approaches and reflects women's rising embrace of fitness, as they engage in more physical activities. Corporate wellness programs are on the rise as businesses recognize the value of increasing employee health and productivity through exercise efforts. Increased health awareness, technological developments, and shifting customer tastes position Saudi Arabia's exercise equipment industry for future growth and innovation.

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The fitness equipment market in Saudi Arabia is segmented by product type into several categories, including cardiovascular equipment, strength training equipment, and various fitness accessories. Cardiovascular equipment is currently the dominant segment, accounting for a substantial share of the market. This category includes popular items such as treadmills, stationary bikes, and elliptical trainers, which are favored for their effectiveness in promoting cardiovascular health and aiding weight loss. The increasing health consciousness among Saudis, driven by rising obesity rates and lifestyle-related diseases, has significantly boosted the demand for these products. Strength training equipment, which encompasses free weights, resistance machines, and multifunctional gym systems, also plays a crucial role in the market. As more individuals recognize the importance of strength training for overall fitness and muscle development, this segment has gained traction among both home users and commercial gyms. Fitness accessories, such as yoga mats, stability balls, and resistance bands, contribute to the overall market by supporting diverse workout routines and enhancing recovery practices. Among these segments, cardiovascular equipment remains the leading category in Saudi Arabia due to its widespread appeal and effectiveness in achieving fitness goals. Local manufacturers are increasingly entering the market to reduce dependence on imports while e-commerce platforms are making fitness products more accessible to consumers. The combination of rising health awareness and technological advancements positions cardiovascular equipment as the most sought-after product type in Saudi Arabia's dynamic fitness landscape. The fitness equipment market in Saudi Arabia is segmented by end-user into several categories, including health clubs/gym, home consumers, corporate users, hotels, and public institutions. The health club/gym segment is a significant contributor to the market, driven by the increasing number of fitness facilities and rising health consciousness among the population. As more Saudis prioritize physical fitness, gym memberships have surged, leading to heightened demand for various fitness equipment within these establishments. The home consumer segment has also gained considerable traction, which prompted many individuals to invest in personal fitness solutions for convenience and flexibility. This shift reflects a broader trend where individuals seek to create workout spaces at home, leading to increased purchases of equipment like treadmills, stationary bikes, and strength training tools. The corporate user segment is emerging as companies recognize the benefits of promoting employee health through wellness programs that include access to fitness equipment. In terms of distribution channels, the Saudi Arabian fitness equipment market utilizes both online and offline sales methods. Retail stores, including specialty sports shops and department stores, play a vital role in providing consumers with access to a variety of fitness products. These physical outlets allow customers to inspect and test equipment before making purchases. The online sales channel has seen rapid growth due to the convenience it offers. E-commerce platforms enable consumers to compare prices easily and access user reviews, influencing their purchasing decisions. This segmentation by end-user and distribution type illustrates a dynamic market landscape in Saudi Arabia that is responsive to evolving consumer preferences and health trends. As health awareness continues to rise and technology advances, the market is poised for further growth across all segments. In the Saudi Arabian fitness equipment market, Leejam Sports Company stands out as a leading player, recognized for its extensive range of fitness solutions and innovative approaches to health and wellness. Established in 1995, Leejam operates numerous fitness centers under various brands, including Fitness Time, which is one of the largest gym chains in the country. The company's dominance can be attributed to its strategic focus on expanding access to fitness facilities across Saudi Arabia, catering to a diverse demographic that includes both men and women. This inclusivity has been pivotal in promoting a culture of fitness, particularly as societal attitudes towards women's participation in sports and exercise have evolved. Leejam's success is further bolstered by its commitment to high-quality service and state-of-the-art equipment, which attracts a loyal customer base. The company continuously invests in modernizing its facilities and integrating advanced technology into its services, such as fitness tracking apps and personalized training programs. This focus on innovation aligns with the growing consumer demand for interactive and engaging fitness experiences. The Saudi government's initiatives under Vision 2030, aimed at promoting health and wellness among citizens, have created an encouraging environment for fitness businesses. Leejam has capitalized on these initiatives by expanding its offerings to include wellness programs and community engagement activities, further solidifying its market position. Leejam Sports Company’s combination of extensive reach, commitment to quality, innovative services, and alignment with government health initiatives has established it as a dominant leader in the Saudi Arabian fitness equipment market. As health awareness continues to rise among the population, Leejam is well-positioned to maintain its leadership role while contributing to the overall growth of the fitness industry in Saudi Arabia.

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Nikita Jabrela

Business Development Manager

Considered in the report • Geography: Saudi Arabia • Base year: 2024 • Historical year: 2018 • Forecasted year: 2030 Aspects Covered In the Report • Market Size by Value for the historic time period (2018-2024) • Market Size by Value for the forecast time period (2024-2030) • Market Share by Product Type (Cardiovascular Equipment, Strength Equipment) • Market Share by End User (Commercial, Residential) • Market Share by Distribution Channel (Online, Offline) • Market Share by Country (2018, 2024 & 2030F) By Product Type • Cardiovascular Equipment • Strength Equipment

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By End User • Commercial • Residential By Distribution Channel • Online • Offline The approach of the report: We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free. Intended Audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Consumer goods and Service industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.