Saudi Arabia Beauty Supplements Market Research Report, 2029

The beauty supplements market in Saudi Arabia is growing rapidly, driven by the increasing awareness and demand for health and wellness products. With a population that places a high emphasis on beauty and personal care, beauty supplements have become a vital part of everyday routines. These products are designed to enhance skin, hair, and nails from the inside out, appealing to consumers seeking to maintain or enhance their appearance. As more individuals focus on long-term beauty and wellness, beauty supplements are gaining traction as essential tools for achieving radiant skin, stronger hair, and healthier nails. Saudi consumers are increasingly interested in natural and holistic approaches to beauty, which aligns well with the benefits offered by supplements. The market is filled with a wide variety of products, from collagen to vitamins and minerals, each targeting specific beauty needs. Collagen supplements, in particular, are highly popular, as they are believed to slow down the aging process and promote youthful skin. Alongside these, antioxidants and Omega-3 fatty acids are widely sought after for their role in maintaining skin elasticity and protecting against environmental damage. Furthermore, as the Kingdom continues to modernize and adopt global beauty standards, there is a growing shift towards personalized beauty care. Consumers are becoming more knowledgeable about the ingredients and benefits of beauty supplements, leading to a more discerning and sophisticated market. This dynamic environment, combined with the rise of online retail and specialized beauty stores, has created a flourishing market for beauty supplements in Saudi Arabia, making it one of the most promising markets in the Middle East. According to the research report, "Saudi Arabia Beauty Supplements Market Outlook, 2029," published by Actual Market Research, the Saudi Arabia Beauty Supplements market is anticipated to add to more than USD 30 Million by 2024–29. The beauty supplements market in Saudi Arabia is experiencing a variety of interesting trends, reflecting the country’s growing appetite for wellness and personal care products. A significant trend is the rising demand for natural and organic beauty supplements, driven by consumer preferences for cleaner, non-toxic products. With Saudi Arabia’s increasingly health-conscious population, there is a noticeable shift towards supplements that offer not only beauty benefits but also promote overall well-being. Products containing natural ingredients like plant-based collagen, biotin, and antioxidants are gaining popularity. In terms of government policies, Saudi Arabia’s Vision 2030 has spurred developments in several sectors, including health and wellness. This comprehensive reform plan has helped streamline regulations and made it easier for international beauty supplement brands to enter the market. The government has also tightened its focus on product safety and quality, ensuring that supplements sold in the market meet specific health standards. This regulatory framework helps protect consumers and fosters trust in both local and international brands. Technological advancements have also played a role in shaping the Saudi beauty supplements market. With the rise of e-commerce and digital platforms, consumers have better access to a wider range of products. Online platforms like Noon and Amazon have made it easier for global beauty supplement brands to reach Saudi consumers, and many companies are using data analytics to offer personalized beauty solutions. This has significantly boosted the online beauty supplement segment, catering to tech-savvy consumers looking for convenience and variety. As for dominating companies, several international brands have made a strong presence in the Saudi market, particularly those offering premium beauty supplements. These include well-known names from Europe and the U.S., as well as a growing number of regional brands that are capitalizing on the rising demand for beauty supplements in the Middle East. This competitive landscape offers consumers a wide array of options, from affordable solutions to high-end, luxury beauty supplements.

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In Saudi Arabia, the beauty supplements market is diverse, with a variety of supplement types catering to specific beauty needs. Collagen supplements are a top choice among consumers, especially those seeking anti-aging benefits. Collagen is known to improve skin elasticity and reduce wrinkles, which resonates with the beauty-conscious population in the Kingdom. Vitamins and minerals also play a significant role, particularly vitamin C and biotin, which are essential for healthy skin, hair, and nails. Omega-3 fatty acids have gained traction due to their skin-boosting properties. They help maintain skin moisture and provide a protective barrier against environmental damage, making them a popular choice in Saudi Arabia's dry and hot climate. Antioxidants, such as vitamins A and E, are in high demand as they combat free radicals and promote radiant, youthful skin. Probiotics are relatively newer in the beauty supplements landscape but are quickly gaining popularity for their ability to enhance skin health from within by improving gut health, which can lead to clearer, more vibrant skin. Other supplements, including herbal extracts and multivitamin blends, are also available, catering to a wide range of beauty concerns. The diversity in supplement types allows consumers to personalize their beauty routines based on their individual needs, fueling the growth of this segment in Saudi Arabia. Beauty supplements in Saudi Arabia are available in multiple forms to meet the varying preferences of consumers. Tablets and capsules dominate this segment due to their convenience, portability, and ease of use. Many consumers prefer tablets and capsules because they offer precise dosages, making it easy to incorporate them into daily routines. These forms are especially popular among those looking for supplements like collagen, vitamins, and minerals, which are widely available in capsule form. Powdered supplements are also gaining popularity, particularly among younger consumers who prefer to mix beauty supplements into smoothies, juices, or water. This form allows for more flexibility in dosage and is ideal for supplements such as collagen, protein, and antioxidants. Powder forms also appeal to consumers who are health-conscious and seek products without additives or fillers. Liquid supplements are a growing trend in the beauty supplements market, offering a more bioavailable form of nutrients. These supplements are absorbed more quickly by the body, making them a preferred choice for consumers seeking faster results. Collagen and biotin are often found in liquid form, catering to those who prioritize efficiency in their beauty regimens. The variety of forms available in the Saudi market ensures that consumers can choose products that fit seamlessly into their lifestyles. In Saudi Arabia, beauty supplements cater to various beauty concerns, with skin care supplements leading the market. Skin care supplements, such as collagen, antioxidants, and Omega-3 fatty acids, are highly sought after due to their ability to enhance skin hydration, elasticity, and overall appearance. These supplements are popular among consumers aiming to maintain youthful, glowing skin, which aligns with the region's beauty ideals. Hair care supplements also play a significant role, driven by the demand for products that promote hair strength, growth, and shine. Biotin, vitamins, and Omega-3 fatty acids are commonly used for hair care, as they nourish the hair follicles and promote healthier hair. With concerns like hair thinning and breakage prevalent in Saudi Arabia, these supplements have a dedicated consumer base. Nail care supplements, including those containing biotin, zinc, and calcium, are gaining traction as well. These supplements are known to strengthen nails and prevent brittleness, addressing common concerns among women in the Kingdom. The other category includes supplements that offer multiple beauty benefits or target overall wellness, indirectly improving beauty. These supplements may combine ingredients that support skin, hair, and nails, along with general health benefits. The growing awareness of beauty from within is driving the demand for multi-functional supplements across these applications.

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Kripa Shah

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The distribution of beauty supplements in Saudi Arabia is spread across various channels, each serving different consumer needs. Pharmacies and drugstores are the most trusted and commonly used outlets for beauty supplements. Consumers often visit these stores for personalized advice from pharmacists, and the availability of well-known brands makes them a preferred choice. Pharmacies provide a wide range of supplements, from vitamins to probiotics, making them convenient for regular shoppers. Supermarkets and hypermarkets also play a significant role in this market. These stores provide an opportunity for consumers to purchase beauty supplements alongside their regular grocery shopping, adding convenience to the buying process. Popular supermarket chains stock a variety of beauty supplements, especially basic vitamins and minerals, at affordable prices. Specialty stores cater to a more niche audience, offering premium and often organic or natural beauty supplements. These stores appeal to consumers who seek high-quality, exclusive products that may not be available in larger retail outlets. Specialty stores typically offer personalized customer service, helping consumers select the right supplements for their beauty needs. The online segment is witnessing rapid growth, driven by the increasing popularity of e-commerce in Saudi Arabia. Online platforms provide easy access to a wide range of products, including international brands that may not be available locally. This channel is particularly favored by younger, tech-savvy consumers who value convenience and the ability to compare prices and read reviews before making a purchase. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Beauty Supplements market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Type • Collagen Supplement • Vitamins & Minerals • Omega 3 fatty Acids • Antioxidants • Probiotics • Others By Form • Tablets & Capsules • Powder • Liquid By Application • Skin care • Hair care • Nail care • Others By Distribution Channel • Pharmacies / Drugstores • Supermarket / Hypermarket • Specialty Stores • Online The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Beauty Supplements industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.