Saudi Arabia Barley Flakes Market Research Report, 2028

Saudi Arabia's barley flakes business is expanding steadily owing to changing consumer preferences. Barley is a culturally significant staple grain that has been consumed in numerous forms in Saudi Arabian cuisine. Barley has long been associated with Saudi culture and traditional food. As a modern rendition, barley flakes remain a connection to the country's cultural background. Barley's familiarity and appreciation help drive market growth and acceptance of barley flakes as a healthy food option. Barley has a longstanding presence in Saudi Arabian culture and traditional cuisine. The cultural significance of barley as a staple crop translates into the demand for barley-based products like barley flakes. Consumers value the connection to their heritage and the familiarity of incorporating barley into their diets. The food processing industry is in charge of converting barley grains into barley flakes. Cleaning, hulling, steaming, rolling, and flaking barley grains are all procedures involved in this sector. Food processing companies use cutting-edge machinery and technology to manufacture high-quality barley flakes fit for human consumption. Saudi Arabia has been working toward self-sufficiency in barley production, aiming to reduce its reliance on imports. The country has implemented initiatives to boost domestic cultivation, including the use of advanced agricultural practices and technologies. These efforts have resulted in increased barley production, providing a local source of barley grains for processing into barley flakes. The importance of health and wellness is increasing in Saudi Arabia, with a growing awareness of the nutritional benefits of whole grains like barley flakes. Health professionals, nutritionists, and dieticians promote the inclusion of barley flakes in balanced diets, emphasizing their high fiber content, potential benefits for digestion, and contribution to overall well-being. According to the research report "Saudi Arabia Barley Flakes Market Research Report, 2028," published by Actual Market Research, the Saudi Arabia Barley Flakes market is predicted to reach market size of USD 45.77 Million by 2028. Barley flakes are gaining popularity among Saudi Arabian consumers due to their perceived health benefits and nutritional value. As part of a broader shift toward healthier eating habits, there is an increasing interest in incorporating barley flakes into the diet. Saudi Arabian consumers are becoming more conscious of the importance of whole grains, such as barley flakes, for a balanced and nutritious lifestyle. The product type of the market include, , hulled barley flakes, dried barley flakes, toasted barley flakes and others (pearled, barley grits, quick barley flakes). The dried barley flake holds the second highest market share in Saudi Arabian market. Dried barley flakes retain the nutritional benefits of whole barley grains. They are rich in dietary fiber, vitamins (such as B vitamins), and minerals (including magnesium, phosphorus, and selenium). Saudi Arabian consumers are increasingly health-conscious and seek nutritious food options. Dried barley flakes offer a convenient way to incorporate these nutritional benefits into their diets. Dried barley flakes are versatile and can be used in a variety of culinary applications. They can be used to make breakfast porridge, added to soups and stews, or used as an ingredient in baked goods. This versatility allows for creative and diverse meal preparations, appealing to Saudi Arabian consumers who seek culinary exploration and experimentation.

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Based on nature market is divided into conventional barley flake and organic barley flake. Conventional barley flake is leading the market of barley flakes market of Saudi Arabia. Conventional barley flakes have been a staple of Saudi cuisine for millennia. People are accustomed to utilising them in a variety of foods and recipes, which develops a strong preference for traditional flakes over newer options. For a long time, conventional barley flakes have been freely accessible on the market. They are manufactured by well-known firms and can be purchased in the majority of grocery stores around the country. Because of their broad availability, they have become the consumer's default choice. Traditional barley flakes may be perceived as more natural and authentic by consumers than modern or processed equivalents. Cultural influences and a preference for traditional, less processed food products influence this perspective. The product type of the market include hulled barley flakes, dried barley flakes, toasted barley flakes and others (pearled, barley grits, quick barley flakes). Among them market is significantly dominated by hulled barley flakes. Hulled barley flakes are more appealing to a wider spectrum of consumers since they cater to certain dietary requirements, such as vegetarian, vegan, or gluten-free diets. Saudi Arabia is not an exception to the growing health and wellness trend. As customers become more health-conscious, natural and whole-grain products such as hulled barley flakes may become more popular. The Saudi government may have undertaken health and nutrition campaigns encouraging the consumption of whole grains, resulting in an increase in demand for hulled barley flakes. The barley flakes are majorly used in food industry and is leading the market of Saudi Arabia. Saudi Arabia's food sector strives to provide different culinary options to fulfil the needs of a diversified population. Barley flakes enable the development of new and inventive products, increasing market variety. Barley flakes are used as a useful ingredient in a variety of foods. They give cereals, snacks, baked goods, and soups texture, flavour, and nutritional value. With increased urbanisation and hectic lifestyles, there is a growing need for convenient and processed food products. Barley flakes can be added to packaged goods to add a healthy component. Furthermore, barley is a nutritious whole grain that is high in fibre, vitamins, and minerals. Its health benefits include heart health promotion, digestion help, and blood sugar management, making it attractive for health-conscious consumers. The barley flakes products are majorly distributed through two channels B2C and B2B. The most common channel is B2C channel that include supermarket/hypermarket, specialty store, online retail, and convenience stores. Supermarkets/ Hypermarkets are the most common way to buy barley flakes in Saudi Arabia. Major supermarkets like Tamimi Markets, Carrefour, and Lulu Hypermarket all sell a variety of barley flakes products. Furthermore, there are number of online retailers that sell barley flakes products in Saudi Arabia. Some popular online retailers include Amazon, Noon, and Souq. Considered in this report: • Geography: Saudi Arabia • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Kripa Shah

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Aspects covered in this report: • Saudi Arabia Barley Flakes market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Nature: • Conventional Barley Flake • Organic Barley Flake By Product Type: • Hulled Barley Flakes • Dried Barley Flakes • Toasted Barley Flakes • Other barley flakes (pearled, Barley grits, Quick barley flakes)

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By End Use: • Food Industry • Beverages • Other (Animal Feed) By Distribution Channel: • B2C (Supermarket/hypermarket, Specialty Store, Online Retail, Convenience Stores) • B2B The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Barley Flakes industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.