Saudi Arabia Art and Craft Market Research Report, 2029

Saudi Arabia has a rich cultural heritage that has been shaped by its Islamic traditions, ancient trade routes, and Bedouin influences. The art and craft market in Saudi Arabia has been a significant part of this cultural evolution. The introduction of Islam in the 7th century AD fostered a dynamic period of great learning in culture, science, philosophy, and the arts, known as the Islamic "Golden Age". This period laid the foundation for the growth of various art forms, including metalware, jewelry, pottery, and leatherwork. In the mid-1960s, the art movement in Saudi Arabia began to take shape, led by a group of school art teachers. This movement lasted until the mid-1980s, paving the way for the establishment of the Institute of Art Education in Riyadh in 1965, which focused on teacher training and the development of consistent resources and a standardized curriculum. The defining moment for the fine arts scene in Saudi Arabia came in 1972 when Mohammed Said Farsi became the mayor of the coastal city of Jeddah, making the city one of the largest open-air art galleries in the world. This initiative showcased the country's commitment to promoting art and craft and preserving its cultural heritage. The Saudi Arabian art and craft market is projected to secure massive growth during the forecast period of 2023-2029, driven by a rising investment by youngsters and the growing demographic of young population. The government's heavy investment in the art and craft industry has led to a rise in the demand for art and craft materials, which is expected to increase the market size in the coming years. The purpose to maintain the country's heritage through art and crafts items is expected to impact favorably market growth. The availability of premium quality art and craft products tends to attract and stimulate tourists to buy an authentic piece of the country as a remembrance. According to the research report "Saudi Arabia Art & Craft Market Research Report, 2029," published by Actual Market Research, the Saudi Arabia market is anticipated to grow at more than 6.86% CAGR from 2024 to 2029. The art and craft market in Saudi Arabia is experiencing significant growth, driven by a combination of cultural heritage, government initiatives, and increasing consumer interest in traditional craftsmanship. The market is projected to expand substantially during the forecast period from 2023 to 2029, primarily due to the rising young population and their growing inclination towards creative pursuits. Key players in the Saudi art and craft market include the Saudi Artisanal Company, which aims to promote the nation's cultural heritage and boost the economy by designing and producing innovative products. They plan to capture 15% of the domestic market, projected to reach SR5 billion by 2028, while also creating thousands of sustainable jobs for artisans. Other notable contributors include local businesses like Alhanaa Arts & Crafts LLC and Oasis Concepts Interior Design Co., which are actively involved in promoting traditional crafts through modern marketing strategies and social media engagement. Several factors are propelling the growth of the art and craft sector in Saudi Arabia. Government support through initiatives from the General Authority for Tourism and National Heritage (GATH) has been instrumental in fostering interest in traditional arts, including calligraphy, weaving, and pottery. Additionally, the expansion of the retail environment, with modern shopping malls and traditional souks, provides platforms for artisans to showcase and sell their products. This dual approach not only preserves cultural heritage but also meets the growing demand from both local consumers and tourists. The COVID-19 pandemic has prompted a shift towards e-commerce, allowing artisans to reach a wider audience through online sales channels. This transition has been beneficial for many artisans, as it reduces reliance on physical retail spaces and caters to changing consumer preferences for online shopping.

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In Types, Painting and Drawing is a prominent segment, reflecting the rich tradition of Islamic art and contemporary expressions. The increasing popularity of art exhibitions, such as the Shara Art Fair and international showcases, has stimulated interest in painting and drawing. These events not only promote local artists but also attract international attention, fostering a vibrant art community. The demand for paints and drawing materials is expected to rise significantly, particularly as more young people engage in creative pursuits. Paper Crafts have gained traction as a popular hobby, especially among children and young adults. Workshops and community events focusing on origami, scrapbooking, and card-making are becoming common, encouraging creativity and skill development. The rise of social media platforms has also facilitated the sharing of paper craft ideas, leading to increased participation in this segment. Kids Crafts represent a growing market segment, driven by a focus on educational and recreational activities for children. Schools and community centers are increasingly incorporating arts and crafts into their curricula, promoting hands-on learning experiences. Events like local craft fairs often feature dedicated sections for children's crafts, showcasing their work and encouraging parental involvement. Arts and Crafts Tools are essential for supporting the growing interest in various craft forms. The market for tools such as brushes, cutting machines, and adhesives is expanding, driven by the rise in DIY projects and home-based crafting. Retailers are responding by offering a wider range of products, including high-quality tools that cater to both amateur and professional artists. Others encompassing traditional crafts like textile production and modern sewing techniques. The Saudi textile industry has seen innovations, such as the integration of digital printing technology, enhancing production efficiency and quality. The personal use segment encompasses individuals who engage in arts and crafts for leisure, self-expression, and skill development. Saudi Arabia's rising population of young people, who are increasingly interested in creative pursuits, is fueling the demand for art and craft materials for personal use. Many Saudis are embracing arts and crafts as a way to connect with their cultural heritage while exploring their artistic talents. Traditional crafts like calligraphy, pottery, and textile weaving have gained popularity among hobbyists who seek to preserve and showcase their cultural identity through their creations. The availability of workshops, community events, and online tutorials has made it easier for individuals to learn and practice various art forms, further boosting the personal use segment. The COVID-19 pandemic has led to a surge in DIY projects and home-based crafting, as people seek engaging activities to pass the time during lockdowns and social distancing measures. Additionally, the growing popularity of Islamic art and design has led to a surge in demand for arts and crafts products for commercial use. The commercial use segment encompasses businesses and organizations that utilize arts and crafts for various purposes, such as product design, interior decoration, and event planning. This segment has been growing steadily, driven by the expansion of the retail and hospitality sectors in Saudi Arabia. The increasing number of art galleries, museums, and cultural centers in the country has created a demand for art and craft products for display and sale. These institutions not only promote local artists but also attract tourists who seek authentic souvenirs and gifts, further boosting the commercial use segment. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029

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Kripa Shah

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Aspects covered in this report • Art & craft products market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Painting and Drawing • Paper Crafts • Kids Crafts • Arts and Crafts Tools • Others By Application • Personal Use • Commercial Use

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The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Art & craft products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.