Saudi Arabia A2 Milk Market Research Report, 2029

The A2 milk market in Saudi Arabia is experiencing growth, driven by the increasing health awareness among consumers and the rising preference for dairy alternatives. Traditionally, Saudi Arabia has been a large market for dairy products, with milk being a staple in the daily diet. However, as the population becomes more health-conscious and aware of the potential digestive benefits of A2 milk, there is a noticeable shift in consumer behavior. A2 milk, which contains only the A2 beta-casein protein and is considered easier on the digestive system compared to regular A1 milk, is gaining popularity among individuals with lactose intolerance or digestive sensitivities. The growing health trends in Saudi Arabia, including a preference for products that are seen as more natural or beneficial for gut health, are fueling this demand. A2 milk’s ability to be digested more easily, without causing the discomfort associated with A1 milk, has made it a sought-after option for consumers seeking alternatives to traditional dairy. Additionally, the rise in awareness surrounding various milk-based health benefits and the growing desire for high-quality, nutritious food has further strengthened the appeal of A2 milk in the market. Major supermarket chains in Saudi Arabia have started stocking A2 milk, offering it alongside conventional milk, thereby improving accessibility. This trend is not only seen in larger cities such as Riyadh, Jeddah, and Dammam but also in more rural areas, where consumers are becoming increasingly open to trying new, health-focused products. Despite this growing popularity, A2 milk still occupies a relatively small share of the overall dairy market in Saudi Arabia, but its growth potential is evident, especially as more consumers are exposed to its benefits through marketing campaigns and word-of-mouth. According to the research report, "Saudi Arabia A2 Milk Market Research Report, 2029," published by Actual Market Research, the Saudi Arabia A2 Milk Market is anticipated to add to more than USD 30 Million by 2024–29. The sales channels for A2 milk in Saudi Arabia are diverse, encompassing supermarkets, hypermarkets, online platforms, and specialty health stores. Supermarkets and hypermarkets are the primary outlets for A2 milk, with large retail chains like Carrefour, Lulu, and Panda offering a wide selection of A2 milk products. These retail giants are catering to the increasing demand for specialty health products and are capitalizing on the growing consumer interest in A2 milk as part of a broader trend toward wellness and digestive health. The ease of access to A2 milk in supermarkets and hypermarkets plays a significant role in its increasing adoption, as consumers can conveniently find it in the same places they shop for their everyday grocery needs. In addition to traditional retail channels, online sales have become an important avenue for distributing A2 milk in Saudi Arabia. E-commerce platforms such as Amazon.sa, Carrefour Online, and Noon.com allow consumers to purchase A2 milk from the comfort of their homes, with the added convenience of home delivery. Online shopping is especially appealing to busy professionals and consumers in remote areas who might not have easy access to physical stores. The growth of online sales is further encouraged by the increasing number of health-conscious consumers who seek specialized products through digital channels. Specialty health food stores and organic markets are also contributing to the growth of the A2 milk market, particularly in urban centers. These stores target affluent, health-conscious consumers who are willing to pay a premium for high-quality products. As awareness of the health benefits of A2 milk continues to increase, it is expected that the market will expand further, with more diverse sales channels emerging to meet growing demand. A2 milk in Saudi Arabia is available in two main forms: liquid and powdered. Liquid A2 milk is the dominant form in the market, as it is more convenient and widely used in everyday consumption. This form is available in various fat content options, including full-fat, semi-skimmed, and skimmed milk, allowing consumers to choose according to their dietary preferences. Liquid A2 milk is typically used in tea, coffee, smoothies, breakfast cereals, and a variety of milk-based beverages. It is especially popular among families and individuals looking for a digestible, healthy alternative to regular A1 milk. The convenience of liquid milk makes it a preferred choice, as it can easily be integrated into daily routines. With increasing awareness of the digestive benefits of A2 milk, liquid A2 milk is gaining ground in the general consumer market, particularly among those seeking alternatives to traditional dairy products. Powdered A2 milk, although less common than liquid A2 milk, is growing in popularity in certain segments, particularly among parents seeking specialized infant formula. Powdered A2 milk is also appealing to consumers who prefer products with a longer shelf life or those who consume milk less frequently. It is commonly used for preparing infant formula, as it is easier to store and transport, and is often marketed as a more digestible option for babies with mild lactose intolerance. Additionally, powdered A2 milk is used in health products, including protein powders and meal replacements, catering to consumers seeking functional dairy products. While liquid A2 milk holds the majority of the market share, powdered A2 milk is gradually gaining ground in the health and baby care segments, providing consumers with additional options for their dietary needs. Packaging plays a key role in the distribution of A2 milk in Saudi Arabia, with several formats designed to cater to different consumer preferences and needs. Plastic packaging, including plastic bottles and pouches, is the most common and widely used form for A2 milk in Saudi Arabia. Plastic is favored for its cost-effectiveness, lightweight nature, and durability, making it suitable for daily consumption. Plastic bottles are designed to be easy to handle and pour, while pouches are often used for their space-saving and flexible nature. Both packaging types are convenient for large-scale distribution and are commonly found in supermarkets and hypermarkets. Additionally, plastic packaging is often equipped with features that extend the shelf life of the milk, a key consideration for consumers who prefer products with longer freshness. Carton packaging is also a popular choice, especially for UHT-treated A2 milk, which does not require refrigeration until opened. Carton packaging is considered more environmentally friendly compared to plastic, as it is often made from recyclable materials. Carton packaging is commonly used for larger family-sized A2 milk containers and is particularly convenient for bulk purchases. Glass packaging, though less common, is used for premium A2 milk products, particularly for smaller-sized containers or organic brands targeting niche consumer segments. Glass packaging retains the freshness and taste of the milk, and its eco-friendly image appeals to environmentally conscious consumers who prefer more sustainable options. Cans are primarily used for powdered A2 milk, especially for infant formula and other health-focused applications. Cans provide a long shelf life and are ideal for preserving the quality of powdered milk, making them a preferred choice for products that require storage over extended periods. The applications of A2 milk in Saudi Arabia cover several categories, including infant formula, dairy products, bakery and confectionery, and milk-based beverages. In the infant formula market, A2 milk is increasingly being used as a more digestible alternative to A1 milk. A2 milk-based formulas are gaining traction among parents who are concerned about their infants' digestion and seek easier-to-digest milk options. The growth of the A2 milk-based infant formula segment is driven by the increasing awareness of its digestive benefits and the growing number of parents seeking specialized products for their children. In addition to infant formula, A2 milk is used in various dairy products such as cheese, yogurt, butter, and cream. These products are marketed as healthier and more natural alternatives to those made with regular A1 milk, which resonates with health-conscious consumers in Saudi Arabia. Dairy products made with A2 milk are increasingly being sought after by individuals with digestive issues or lactose intolerance, as they are considered easier to digest and less likely to cause bloating or discomfort. A2 milk is also finding its place in the bakery and confectionery industries, where it is used in premium baked goods, cakes, pastries, and other milk-based treats. The demand for these products is growing as consumers increasingly seek healthier options without sacrificing taste or quality. Finally, milk-based beverages such as flavored milk, smoothies, and ready-to-drink dairy products are becoming more popular in Saudi Arabia. These beverages, often marketed as convenient and nutritious, are frequently made with A2 milk to capitalize on the growing consumer demand for healthier dairy alternatives. The diverse applications of A2 milk reflect its increasing integration into the daily diets of Saudi consumers, who are placing greater emphasis on health and wellness. Considered in this report • Geography: Global • Historic Year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029

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Aspects covered in this report • Global A2 Milk Market with its value and forecast along with its segments • Region & country wise A2 Milk market analysis • Application wise A2 Milk distribution • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Form • Liquid • Powder By Packaging • Glass Packaging • Plastic Packaging & Pouches Packaging • Carton Packaging • Cans

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Kripa Shah

Senior Analyst

By Application • Infant Formula • Dairy Product • Bakery & Confectionery • Milk & Milk-based Beverages By Sales Channel • Supermarket & Hypermarket • Convenience Store • Online • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

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Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.