Russia Spreads Market Research Report, 2028

Russia, the largest country in the world by land area, has a diverse and vibrant food industry. Food spreads have a special place in Russian festive cuisine. During celebrations like Maslenitsa (Butter Week) or Christmas, pancakes and blini are served with a variety of spreads, including jams, honey, sour cream, and even caviar for more elaborate occasions. These spreads add flavour and indulgence to festive feasts. Different regions of Russia have their own unique traditions that are deeply rooted in local traditions. For example, in the northern regions, berry preserves made from local berries like cloudberries or lingonberries are highly valued. In the Caucasus region, adjika (a spicy vegetable spread) and walnut spreads are popular. Food spreads hold a special significance when it comes to sharing and gift-giving in Russian culture. During holidays, special occasions, or when visiting someone's home, it is common to bring a jar of homemade jam, honey, or other food spreads as a gift. This gesture represents warmth, goodwill, and the desire to share something homemade and delicious. cultural symbolism in Russian traditions. For instance, butter is considered a symbol of abundance, prosperity, and hospitality. It is often used in special dishes served during celebrations like weddings and holidays. Certain food spreads are believed to have medicinal properties. For example, honey is highly regarded for its perceived health benefits, including boosting the immune system and soothing a sore throat. Many Russian households consider honey a natural remedy and incorporate it into their daily diet. According to the research report "Russia Spread Market Research Report, 2028," published by Actual Market Research, The Russia Spread Market is expected to grow at above 5.77% CAGR from 2023 to 2028. Savoury spreads, such as vegetable-based spreads and fish pâtés, are also enjoyed in Russia. These spreads are often served as appetisers or accompaniments to bread, crackers, or blini (Russian pancakes). Traditional savoury spreads may include options like vegetable spreads made from eggplant, zucchini, or mushrooms, as well as fish spreads made from salmon, herring, or sturgeon. Nut spreads, including peanut butter and almond butter, have gained popularity in Russia. These spreads are valued for their rich flavour, nutritional value, and versatility. They can be enjoyed as a spread on bread, used as an ingredient in baking, or added to smoothies and other recipes. Fruit jams and preserves are widely enjoyed in Russia. Traditional flavours like strawberry, raspberry, apricot, and plum are commonly found on Russian breakfast tables. Homemade fruit preserves, made from locally grown fruits or berries, are especially cherished for their natural flavours and nostalgic appeal. Supermarkets and hypermarkets play a significant role in the distribution of food spreads in Russia. These large retail chains offer a wide range of food products, including different types of spreads, catering to the diverse preferences of consumers. Popular supermarket chains in Russia include Auchan, Lenta, X5 Retail Group (which operates Pyaterochka, Perekrestok, and Karusel), and Magnit. Convenience stores, also known as "kiosks" or "mini-markets," are prevalent in Russia and provide a convenient option for consumers to purchase food spreads. These smaller retail outlets are often located in residential areas or near transportation hubs, making them easily accessible for quick purchases. Examples of convenience store chains in Russia include Perekrestok Express, Azbuka Vkusa Mini, and Pyaterochka Express. Russia hosts a variety of events and expos dedicated to the food industry, where food spreads often find a place of prominence. One such event is Prodexpo, an international exhibition showcasing food, beverages, and food raw materials. It attracts participants from around the world, providing a platform for companies to present their food spreads and connect with potential partners. Another significant event is WorldFood Moscow, which gathers industry professionals to exhibit and discover a wide range of food products, including spreads. Additionally, RosUpack, a packaging-focused exhibition, often includes sections dedicated to food products, featuring creatively packaged food spreads. Throughout the year, Russia also hosts gastronomic festivals that highlight regional specialties and local food products, providing an opportunity for visitors to explore and purchase a diverse array of spreads. In the Russian food spread market, several major brands have a significant presence. Domik v Derevne offers a wide range of fruit jams, preserves, honey, and sweet spreads. Perviy Zavod specialises in fruit jams, honey, and savoury spreads. Chistaya Liniya produces spreads made from natural ingredients. KDV Group offers various spreads, including fruit, honey, and savoury options. International brands like Valio and Nestlé also have a notable presence, with Valio focusing on dairy-based spreads and Nestlé offering popular chocolate and hazelnut spreads. These major brands play a key role in providing a diverse selection of food spreads to meet the preferences of Russian consumers. The Russian government has implemented regulations to ensure the safety and quality of food products, including spreads, on the market. The Federal Service for Veterinary and Phytosanitary Surveillance (Rosselkhoznadzor) is the main regulatory body responsible for overseeing food safety standards and inspections. They enforce regulations related to labelling, product composition, hygiene, and packaging. Food spreads must comply with specific labelling requirements, including accurate product information, ingredient lists, nutritional value, and expiration dates. These regulations aim to provide consumers with transparent and reliable information about the products they purchase. Ensuring the quality and safety of food spreads is crucial for consumer trust. Adhering to stringent food safety regulations, maintaining consistent product quality, and addressing concerns related to additives, preservatives, and ingredient sourcing are important challenges that brands must navigate. Consumers in Russia are increasingly seeking healthier food options, and this trend extends to food spreads as well. There is a growing demand for spreads made from natural ingredients, reduced-sugar or sugar-free options, and those that incorporate functional ingredients like superfoods or plant-based proteins. Convenience plays a significant role in shaping consumer choices in the food spread market. Ready-to-use and portable packaging formats, such as single-serve sachets or squeeze tubes, are gaining popularity among busy individuals seeking on-the-go options or easy portion control. Personalization is gaining traction in the food industry, and this trend is also influencing the spread market. Brands are introducing customizable options, allowing consumers to create their own spreads by selecting ingredients, flavours, and textures to suit their preferences.

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Considered in this report • Geography: Russia • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • Russia Spread Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type: • Spreadable Fats • Fruit Jam & Preserve Spreads • Nut Based Spreads • Chocolate Spreads • Savory Spreads • Honey Based Spreads

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Kripa Shah

Senior Analyst

By End-Use: • Household • Commercial By Nature: • Conventional • Organic / Plant Based By Distribution Channel: • Hypermarket & Supermarket • Convenience Store • Online • Others (Foodserive & Direct Sales)

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The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to spread industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.