Russia Shapewear Market Research Report, 2028

The shapewear and stocking market in Russia has a rich history dating back to the Soviet era. During this time, hosiery production was a state-controlled industry, and the quality and availability of hosiery products were heavily regulated. However, with the collapse of the Soviet Union in 1991, the market for hosiery and shapewear products in Russia became more diverse and competitive. In the 1990s and early 2000s, the shapewear and stocking market in Russia was dominated by cheap, low-quality imports from China and other Asian countries. Now, there are several local brands in Russia that produce shapewear and stockings. These brands often cater to the specific needs and preferences of Russian consumers, such as offering products that provide extra warmth for the cold Russian winters. Russian consumers are known for their love of luxury goods, and this is reflected in the shapewear and stocking market. High-end brands such as Wolford and La Perla have a strong presence in Russia, and there is a growing demand for high-quality, eco-friendly, and sustainable products. According to the research report "Russia Shapewear and Stocking Market Research Report, 2028," published by Actual Market Research, The Russia Shapewear and stocking market is expected to grow at more than 5% CAGR from 2023 to 2028. In Russia, women have a reputation for being fashion-conscious and stylish, and shapewear and stockings can help create a polished and put-together look. In particular, shapewear is seen as a way to achieve a more flattering silhouette, while stockings can add a touch of elegance to an outfit. Russia is known for its cold winters, and stockings can provide an extra layer of warmth during this time of year. Additionally, tights and stockings can be a more practical option for women who want to wear dresses or skirts in colder weather, so the preference for stockings is greater than that of shapewear, with stockings having the largest market share in the country. There is a big emphasis on dressing professionally and modestly in various professions in Russia, such as law and finance. Stockings are considered necessary components of professional and acceptable work attire. Also, the rise of stockings in Russia has been driven in part by marketing and advertising campaigns from companies that sell these products.

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Based on the application, which includes body shaping and lifestyle, performance, and recovery, body shaping and lifestyle dominate the market. Because of this, in Russia, stockings are frequently seen as a chic, refined item that gives clothing a dash of refinement. They can also be used to emphasize a certain feature of an outfit or create a fashion statement. The popularity of stockings and shapewear in Russia may also be influenced by cultural factors. In Russia, there are certain government rules regarding the shapewear and stockings on the market. The government regulates consumer goods through a variety of laws, including the Law on Protection of Consumer Rights and the Technical Regulations on the Safety of Textile and Clothing Products. These regulations establish requirements for the safety, quality, and labelling of consumer goods, including shapewear and stockings. Manufacturers and distributors of shapewear and stocking wear must comply with these regulations to ensure their products meet the necessary safety and quality standards. They may also need to obtain certain certifications or permits before putting their products on the market. In Russia, prices vary based on the material, like polyester, nylon, cotton, and others. Presently, polyester has the largest market share in the country. As a strong fiber, polyester can withstand strong and repetitive movements, which is why people wear the shapewear and stockings that are made from it. Polyester will continue to grow at the fastest rate in the future. In the country, women are more likely than men to wear shapewear and stockings. Women are often expected to conform to certain beauty standards that emphasize a slim and toned body shape. Shapewear can help women achieve this ideal body shape, making it a popular choice for those who feel pressure to look a certain way. Depending on the distribution channel, like the hypermarket, Supermarket, specialty stores, or online, presently, the specialty stores are dominating the market. Specialty stores like the Intimissimi, Tezenis, and Golden Lady. Considered in this report

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Kripa Shah

Senior Analyst

• Geography: Russia • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Russia Shapewear & Stocking market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Product Type: • Shapewear • Stocking By Application: • Body Shaping And Lifestyle • Performance And Recovery By Materials: • Polyester • Nylon • Cotton • Others By Distribution Channel: • Hypermarket • Specialist Stores • Online By End User: • Women • Men The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Motorcycle Helmet industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.