Russia Probiotics Market Research Report, 2028

In recent years, the Russian probiotics market has seen substantial growth and transition as more consumers become aware of the possible health advantages connected with these live microbes. Probiotics, which are widely found in supplements, dairy products, and functional foods, have been shown to increase digestive health, immune system strength, and even mental well-being. Russia, with its large population and growing health consciousness, promises a profitable market for probiotics. The increased demand for natural and preventative healthcare treatments is one of the primary drivers of the probiotics market in Russia. Consumers are increasingly looking for alternatives to standard pharmaceuticals and turning to probiotics to improve their overall health. Furthermore, the COVID-19 pandemic has raised awareness about the need for a healthy immune system, resulting in an increase in the consumption of probiotic products. Another factor influencing the Russian probiotic industry is the growing popularity of functional meals and beverages. Probiotics are being incorporated into a wide range of goods, including yoghurts, kefirs, cereals, and even non-dairy options such as plant-based milk substitutes. This range of offers has broadened the probiotic consumer base, as people with dietary limitations or unique tastes can now reap the benefits of these live cultures. Moreover, the widespread availability of probiotic products in various forms, such as capsules, tablets, powders, and yogurts, has contributed to the market's expansion. Russian consumers have a wide range of options to choose from. According to the research report "Russia Probiotics Market Research Report, 2028," published by Actual Market Research, the Russia Probiotics market is expected to grow at 6.42% from 2023 to 2028. The Russian government's emphasis on improving public health and encouraging preventative healthcare has created a favourable atmosphere for the probiotics sector to develop. Initiatives aimed at educating the public about the benefits of probiotics and fostering research and development in the sector have boosted market growth even further. The government has also put in place measures to assure the safety and quality of probiotic products in the market. In 2017, the Russian government launched the "National Project on Healthy Nutrition". This project aims to promote healthy eating habits among Russians, and probiotics were one of the key components of the project. The Russian government approved a list of 19 probiotic strains in 2018. These strains are considered to be safe and effective for use in probiotic products. Some of them are Lactobacillus acidophilus, Lactobacillus plantarum, Bifidobacterium longum, Enterococcus faecium and many more. In 2019, the Russian government introduced a new labeling requirement for probiotic products. This requirement requires probiotic products to be labeled with the information regarding the name of probiotic strain, number of live bacteria in the product, and the expiration date of the product. The Russian government has collaborated with the probiotics industry to promote responsible manufacturing practices and encourage innovation. This collaboration involves working closely with probiotic manufacturers and industry associations to ensure compliance with regulations, exchange knowledge, and foster the development of new and improved probiotic products tailored to the needs of the Russian population.

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As a result of the different preferences and lifestyles of its people, Russia has adopted a variety of cultural trends when it comes to probiotic products. Russians have a long tradition of eating foods that have undergone fermentation, so they are well aware of the importance of gut health and the advantages of probiotics. Russian families have long relied on the fermented milk beverage kefir, and its use is still very high today. It is a well-liked option for individuals seeking digestive wellbeing due to its tart flavour and probiotic content. The addition of probiotics to traditional Russian cuisine is another emerging cultural trend in the country. For instance, fermented vegetables like sauerkraut and pickles are widely consumed in Russian cuisine and provide probiotic advantages in addition to their unique flavours. These fermented foods are frequently enjoyed as side dishes or condiments, adding a tangy and probiotic-rich element to meals. The cultural environment of probiotics in Russia has been impacted by international trends in health and wellbeing. Russians are now more familiar with a wider variety of probiotic options than just their traditional options because of increased exposure to international media and the availability of imported goods. With consumers learning about probiotic strains and formulations from around the world, this exposure has helped to create a probiotic culture that is more diverse and global. Probiotics food & beverages are majorly consumed by Russians and is dominating the market with significant market share as well. Consuming fermented foods is a long-standing custom in Russian culture. Food preservation and flavour enhancement have long been accomplished through fermentation. Russian cuisine has always included traditional fermented foods like kefir, sauerkraut, and pickles because they naturally contain probiotic bacteria. These meals are a significant part of the nation's culinary tradition and have a reputation for supporting digestive health. As a result, foods high in probiotics are now a well-known and dependable component of the Russian diet. The consumption of probiotic foods and beverages in Russia has also increased as a result of the increased emphasis on preventative healthcare and wellness. People are looking for natural and holistic remedies as they become more proactive about caring for their health. Probiotics, with their potential to support digestive balance and overall health, align with this wellness-oriented mind-set. Based on ingredient type used in probiotics products, market is segmented into bacteria and yeast. Bacteria ingredient makes most of the market of probiotics in Russia with significant share. The advantages of several bacterial strains for human health have been thoroughly researched by the scientific community. Probiotics are particular strains of bacteria that have been demonstrated via research to have a favourable effect on gut health, immunity, and general wellbeing. Given that people like to purchase items that have been validated by study and science, this scientific data has been crucial in pushing the usage of bacteria ingredients in probiotic products. Additionally, among Russian consumers, there is a rising demand for natural and holistic approaches to health and wellness. Live bacteria-based probiotic solutions meet this need because they are seen as natural and good for digestive health. The usage of microbial elements in probiotic products responds to consumers becoming more health-conscious and proactive in maintaining their wellbeing. The distribution channel of the market includes hypermarkets and supermarkets, pharmacies / drugstores, convenience stores, speciality stores, online and others. Among them the hypermarkets and supermarkets channel s are dominating the market in Russia. Probiotic products are purchased conveniently in hypermarkets and supermarkets. They provide a diverse selection of products and are frequently positioned in convenient locations. Probiotic products from well-known brands are commonly found in hypermarkets and supermarkets. This makes it easy for customers to find the things they need while also increasing brand recognition. Hypermarkets and supermarkets frequently have extensive distribution networks, allowing them to easily receive and stock a diverse selection of products, including probiotics. This allows manufacturers and suppliers to reach a larger consumer base while also ensuring a consistent supply of probiotic products on the market. Some of the main hypermarkets and supermarkets in Russia that distribute probiotics products include, Magnit, Pyaterochka, Lenta, X5 Retail Group and many more.

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Kripa Shah

Senior Analyst

Considered in this report • Geography: Russia • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Russia Probiotics market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Products type • Probiotics Food and Beverages • Probiotics Dietary Supplements • Animal Feed

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By End user • Human • Animal By Ingredient Type • Bacteria • Yeast By Form • Liquid • Powder • Gel By Distribution channel: • Hypermarkets and Supermarkets • Pharmacies/Drugstores • Convenience Stores • Specialty stores • Online • Others The approach of the report This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Probiotics industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.