Qatar Personal Care Wipes Maket Research Report, 2030

The personal care wipes market in Qatar has seen notable growth due to the rising awareness of hygiene and the growing preference for convenient, on-the-go products. Baby wipes are the dominant product category in the Qatari market, driven by the increasing number of young families and parents seeking safe, skin-friendly, and hypoallergenic options for their infants. There is a strong demand for natural, organic ingredients, such as aloe vera, chamomile, and calendula, as consumers show increasing interest in chemical-free products. This trend aligns with the region's growing focus on personal well-being and sustainability. Facial wipes have also experienced growth, as consumers use them for makeup removal, skin cleansing, and refreshing their faces, especially given the hot and humid climate. The demand for hand and body wipes is rising as well, particularly for their convenience in maintaining hygiene on the go, whether at work, in public spaces, or during travel. Feminine hygiene wipes are gaining traction, with a preference for products that are pH-balanced, dermatologically tested, and tailored to sensitive areas. As sustainability becomes more important in the region, consumers are increasingly opting for eco-friendly personal care products. Manufacturers are responding by introducing biodegradable wipes and eco-conscious packaging, aligning with the broader trend toward environmentally responsible consumption. This shift is reflected in both local brands and international players who are expanding their offerings in the market to meet the demand for organic and sustainable personal care solutions. According to the research report, " Qatar Personal Care Wipes Market Research Report, 2030," published by Actual Market Research, the Qatar Personal Care Wipes Market was valued at more than USD 600 Million in 2024. In terms of distribution, supermarkets and hypermarkets are the key retail channels for personal care wipes in Qatar, providing a wide range of products catering to different consumer needs and price points. Retailers offer both well-known global brands and private-label products, which are particularly popular due to their affordability. Pharmacies and health-focused retailers also play a critical role in the market, especially for premium personal care wipes that cater to specific skin types or needs, such as facial or sensitive skin wipes. These retailers are preferred by consumers who seek higher-quality products and those that are dermatologically tested. E-commerce is emerging as an increasingly important channel for personal care wipes in Qatar, with online shopping providing consumers with the convenience of home delivery and access to a wide variety of brands and products. Online platforms are particularly popular among younger, tech-savvy consumers who appreciate the ease of purchasing and the ability to compare products and read reviews. Subscription services for baby wipes and other hygiene products are growing in popularity, offering a hassle-free solution for regular, ongoing needs. Despite the rise of online shopping, traditional brick-and-mortar stores continue to be vital, particularly for in-store promotions and for consumers who prefer to physically examine products before purchase. Regulatory standards in Qatar ensure that personal care wipes meet stringent safety and quality criteria, particularly regarding ingredient transparency and the prevention of harmful chemicals. As consumers become more health-conscious and environmentally aware, the market is likely to continue evolving, with a greater focus on organic, sustainable products and convenient solutions that cater to the fast-paced lifestyles of Qatari residents.

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The personal care wipes market in Qatar has experienced substantial growth in recent years, driven by the increasing focus on hygiene and convenience among consumers. Baby wipes are the leading product in this market, as young families in Qatar seek gentle and safe cleaning solutions for their babies. These wipes are formulated with soft, non-irritating ingredients such as aloe vera, chamomile, and vitamin E to ensure that they are suitable for the delicate skin of infants. With a high birth rate and an increasing number of young parents, the demand for baby wipes in Qatar continues to rise. Hand and body wipes are also experiencing significant growth, as they offer consumers a convenient solution for freshening up throughout the day, particularly in the hot and humid climate of the region. The use of hand and body wipes has been particularly popular in public spaces, offices, and on-the-go situations, where access to traditional washing facilities may be limited. Additionally, facial and cosmetic wipes are gaining traction in the Qatari market, as skincare routines become more of a priority for consumers. These wipes are typically used to remove makeup, cleanse the skin, and refresh the face, offering a quick and easy solution for maintaining cleanliness and skincare. The flushable wipes segment is also expanding in popularity, especially with the growing emphasis on personal hygiene and convenience. The “Others” category includes wipes designed for specific needs, such as antibacterial wipes for disinfecting surfaces and wipes intended for cleaning electronic devices, which cater to a more specialized consumer base. Distribution channels for personal care wipes in Qatar are increasingly diverse, with supermarkets and pharmacies remaining key players in the market. Supermarkets such as Carrefour, Lulu Hypermarket, and Monoprix continue to dominate the retail sector, providing a wide range of personal care wipes for various consumer needs. These retail outlets are conveniently located in major shopping malls and residential areas, making them easily accessible to consumers across the country. Pharmacies like Al-Dawaa and United Pharmacies also play a significant role in distributing personal care wipes, offering a variety of branded wipes that cater to consumers who prioritize skin safety and quality. These pharmacies are often considered the go-to locations for consumers looking for hypoallergenic or dermatologically tested products, particularly facial and cosmetic wipes. However, online sales have become an increasingly important channel in Qatar’s personal care wipes market. E-commerce platforms such as Souq.com, Carrefour’s online store, and Noon have seen a surge in demand, as consumers are drawn to the convenience of shopping from home. With the increasing popularity of online shopping, consumers in Qatar can browse a wide selection of products, compare prices, and enjoy home delivery, making it an attractive option for many. The ability to shop online also offers consumers the opportunity to explore international brands that may not be available in physical stores. As the e-commerce sector continues to grow in Qatar, online sales are expected to become an increasingly prominent distribution channel for personal care wipes, complementing traditional retail channels. This trend also reflects the broader shift towards digitalization and the rise of online shopping in the region. Packaging plays an essential role in the personal care wipes market in Qatar, where convenience and portability are key considerations for consumers. Individual packs are the most common type of packaging, offering consumers a compact, easy-to-carry option that can be used on-the-go. These packs are often small enough to fit in a handbag or backpack, making them convenient for quick cleaning or freshening up throughout the day. Travel packs are also gaining popularity in Qatar, particularly among travelers and tourists. These smaller-sized packs are ideal for carrying in luggage, providing a travel-friendly option for those on the move. Bulk packs are less common but still present in the market, particularly for larger households or businesses that require a larger volume of wipes. These packs offer consumers cost savings by providing a greater quantity of wipes at a more affordable price per unit. As consumers in Qatar become more environmentally conscious, there has been a noticeable shift towards eco-friendly packaging options. Brands are increasingly offering biodegradable, recyclable, or environmentally sustainable packaging for personal care wipes in response to growing concerns about plastic waste. This shift reflects a broader global trend towards sustainability and aligns with Qatar’s national vision to promote environmental awareness. The rise of eco-friendly packaging is expected to continue as consumers demand more sustainable options, influencing the packaging strategies of personal care wipes brands in the country. With sustainability becoming an important factor in purchasing decisions, brands that prioritize eco-friendly packaging will likely see an increase in demand as Qatari consumers continue to make environmentally-conscious choices.

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Nikita Jabrela

Business Development Manager

Considered In the Report • Historical year: 2019 • Base year: 2024 • Estimated year: 2025 • Forecasted year: 2030 By Product • Baby Wipes • Hand and Body Wipes • Facial & cosmetic wipes • Flushable wipes • Others By Distribution Channel • Online Sales • Supermarket/Hypermarket • Pharmacy • Specialty Stores

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By Packaging • Individual Packs • Travel Packs • Bulk Packs The approach of the report: We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free. Intended Audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the personal care wipes industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.